Rental owners don't live at the property, and many own through an LLC. A flyer on the door reaches the tenant, not the owner.
Cleaning play · Landlords
Turnover cleaning contracts from the landlords who own your neighborhood.
Every time a tenant moves out, a landlord needs the unit cleaned before the next one moves in, and most small landlords call whoever they used last time. Spur finds the owners of rental homes and small multifamily buildings in your area, writes a turnover program offer, and mails it, so you become the cleaner on their list.
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USPSFirst-Class
Victor Salas2207 Oak Grove LnColumbus, OH 43221Scan to set up your units
Victor S. scanned your turnover program card · 1 hr ago
AI-written for this owner · Mailed in 2 days
Multiple unitsper owner, so one contract means repeat work
48 hrsturnaround landlords need between tenants
Dated photosthat back up security deposit deductions
The problem
Small landlords need a turnover cleaner, but nobody markets to them.
Every day a unit sits empty costs rent. Landlords need a cleaner who can turn it in a day or two, not next week.
Deducting cleaning costs from a deposit means proving the unit wasn't left clean. Most cleaners don't provide records.
How it works
From list to mailbox in one workflow.
Five steps from a rental list to a turnover contract.
app.usespur.com
See it in Spur
A landlord list in Spur
Sample Columbus, OH rental owners near a cleaning company's routes. Names are partly masked.
Zips 43201 + 43211Non-owner-occupiedSingle-family + 2–4 units2+ propertiesWithin 3 mi
- Victor S.4 rentals near Euclid AveLives in Upper ArlingtonTurnover program4 units
- Buckeye Homes LLC9 rentals near N 4th StLLC · Columbus mailing addressTurnover program9 units
- Diane & Ron C.Duplex on E Hudson StLives in WestervilleTurnover program2 units
- Ahmad R.3 rentals near Summit StLives in Cincinnati, OHOut-of-town owner3 units
- Short North Rentals LLCFourplex on W 5th AveLLC · Dublin mailing addressTurnover program4 units
AI draft for Victor S. · 4 rentals near Euclid Ave
YOUR FOUR RENTALS NEAR EUCLID AVENUE WILL TURN OVER. WE'LL BE READY.
Hi Victor, you own four rental homes within a mile of where our crews clean every day. Every turnover means a deadline: the old tenant is out, the new one is coming, and the unit needs to be clean in between.
Our turnover program gives you a flat per-unit price based on size, a 48-hour turnaround from your call, and dated before-and-after photos for every unit. Those photos make it easy to support cleaning charges against a deposit, and you don't have to drive over to check our work.
Scan the code to list your units and we'll send your per-unit pricing.
Tidy Turn Cleaning · (614) 555-0144
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to market a cleaning company to landlords
About one in three U.S. households rents, and every one of those homes needs a move-out clean when the tenant leaves. Large apartment complexes usually have in-house crews, but single-family rentals and small multifamily buildings are mostly owned by individual landlords and small companies who hire out. That's the market for a residential cleaning company.
Finding them takes property records. A rental's owner doesn't live there, often owns through an LLC, and may live in another city. Filter for non-owner-occupied homes and 2–4 unit buildings, then group by owner. A landlord with four or more nearby units is worth a personal letter, because one relationship means repeat work.
Sell a program, not a single clean. Landlords want three things: speed, predictable cost, and documentation. Offer flat per-unit pricing by size, a set turnaround time from the call, and before-and-after photos for every unit. Add carpet, window, and wall cleaning as add-ons so they can book the whole turnover with one call.
Documentation matters more than many cleaners realize. Most states let landlords deduct the cost of cleaning a unit back to its move-in condition, beyond normal wear and tear, from a security deposit. California's Civil Code Section 1950.5 spells this out. Dated photos and an itemized invoice help a landlord support those deductions.
Reach property managers too. Small property management companies manage homes for many owners and need reliable turnover vendors. The same program works for them, and one manager can bring dozens of units.
Stay in touch between turnovers. Landlords don't need you every month, so a short letter twice a year, timed before the busy summer moving season and the end of the year, keeps you top of mind. Track which landlords scan and how many units they own, and call the largest first. A landlord who likes your first turnover will usually give you the rest of their units.
31×return on a year of Spur Team from 8 landlords with 45 turnovers a year at $400
A few landlords keep the weekdays full.
- Spur Team: $588/yr, plus 500 landlord letters × $1.29 = $645
- 8 landlords × about 5–6 turnovers a year = 45 turnovers × $400 = $18,000
- About 15× the software and postage combined, and landlords call the same cleaner next time
Example math. Unit sizes, turnover rates, and pricing vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual way to find landlord clients
What you needThe usual waySpur
Rental owners found by owner nameFlyers that reach tenants✓ Built in
Grouped by owner and unit countOne unit at a time✓ Built in
Turnover program with flat pricingQuote every job from scratch✓ Built in
Dated photos for deposit filesNo documentation✓ Built in
Landlords prioritized by portfolio sizeNo idea who's worth a call✓ Built in
Landlords by the numbers
Why landlords are steady cleaning clients
~1 in 3
U.S. households rent, and each tenant move-out needs a turnover clean
§1950.5
California law lets landlords deduct cleaning needed to return a unit to its move-in level of cleanliness from the deposit
31×
return on a year of Spur Team from 8 landlords with 45 turnovers a year at $400
FAQ
Landlord cleaning marketing questions
How do I get cleaning contracts with landlords?
Use property records to find owners of rental homes and small multifamily buildings near you, group them by owner, and mail a turnover program with flat per-unit pricing, a fast turnaround, and photo documentation.
How much should I charge for rental turnover cleaning?
Most cleaners use flat per-unit pricing based on bedrooms and square footage, with carpet, wall, and window cleaning as add-ons.
Why do landlords want before-and-after photos?
Dated photos and an itemized invoice help a landlord support cleaning deductions from a tenant's security deposit if they're disputed.
Should I market to property managers or landlords?
Both. Individual landlords with several nearby units are easier to reach directly, and small property managers can bring many units with one relationship.
How often should I mail landlords about turnover cleaning?
About twice a year: in spring, before the summer moving season, and in late fall. Turnovers aren't monthly, so the goal is to be the cleaner they remember when one comes up.
Keep exploring
Related plays and guides
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Be the cleaner every landlord calls at turnover.
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