Jobs cluster around moving season and spring, then drop off while fixed costs continue.
Junk removal play · Direct mail program
Junk removal direct mail marketing that runs all year.
One mailing fills a week. A program keeps the trucks moving. Spur sets up four standing lists (recent sales, estates, spring cleanouts, and landlords), writes the copy for each, mails on schedule, and shows your cost per job.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Walter Haines1740 Arlington AveColumbus, OH 43212Scan to book a spring cleanout
Walter H. booked a spring cleanout · 5 min ago
AI-written for this owner · Mailed in 2 days
4 listssales, estates, spring, and landlords
Autoscheduled once and mailed every year
Per listcost per job on your dashboard
The problem
A single mailing leaves trucks idle the rest of the year.
Recent sales and new estates pass through your area every month without a card.
Print, postage, and design are bought separately, so no one knows what a job costs.
How it works
From list to mailbox in one workflow.
Five steps from one campaign to a program that runs itself.
app.usespur.com
See it in Spur
A year-round junk removal mail calendar
Sample campaigns for a Columbus, OH service area. Names are partly masked.
4 standing listsRadius 12 mi of yardOwner-occupied or absenteeAuto-scheduleMonthly refresh
- Recent sales86 homes / moMail 14 days after closingMonthly
- Estates & heirs22 homes / moMail after transferHeir transfer
- Spring cleanout640 homesMail April 1Owned 15+ yrs
- Landlords210 ownersMail quarterly3+ properties
- Past customers130 homesHauled 11+ months agoYour list
AI draft for Walter H. · 1740 Arlington Ave
Hi Walter,
Spring is when the garage and basement finally get a weekend. We load, haul, and sweep up, so you don't lift a thing.
Book by April 30 and take $25 off a half-truck or more. Pricing is by truck volume, and you can send photos for an estimate first.
Scan the code to book.
Tom Becker · Clear Path Hauling · (614) 555-0115
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why a program beats a campaign
A single mailing fills a week. A program fills a year. Junk removal has natural sources: homes that just sold, estates in probate or transfer, spring cleanouts, and landlords turning units. Each is a different reason to hire you, and each repeats. A direct mail program lines up a list for every one and mails it on time.
Standing lists are the core. Your recent-sales list refreshes monthly from county records. Your estates list follows heir transfers. Your spring list is long-time owners. Your landlord list is absentee owners with several units. Each has its own filters, copy, and dates.
The calendar does the work. Mail recent-sale cards about two weeks after closing, estate cards after the transfer is recorded, spring cards in early April, and landlord cards each quarter. Once set, there is nothing to remember.
Measure each list on its own. Spur tracks scans, photo estimates, and booked jobs by mailing so you can compare lists and add to what works. A list with many estimates but few bookings may need a clearer price; one with few scans may need a better target.
Keep trips short. Every list stays near your yard, which cuts fuel and lets you add neighbor offers. Tight territories are the quiet profit lever in a truck-based business.
Respect timing and tone. Sensitive lists such as estates need softer copy and no urgency. Spur's templates reflect that, and you can edit any card before it mails.
Keep a simple scorecard for each list: cards mailed, scans, estimates, booked jobs, and revenue. Review it every month, and give any list a full season before judging it, since timing and weather shift results.
7×+return on a year of Spur Team from a four-list program
A full calendar from one setup.
- Spur Team: $49/mo billed annually = $588/yr
- 1,000 cards across four lists at $0.94 each = $940
- 30 booked pickups (~$380 average ticket) ≈ $11,400
Example math. Response and ticket size vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual one-off mailing
What you needThe usual waySpur
Four standing lists on a scheduleOne mailing per year✓ Built in
Copy matched to each situationThe same flyer every time✓ Built in
Scans and jobs by listNo tracking✓ Built in
Lists refresh every monthBought once and aging✓ Built in
One tool for list, copy, and mailSeparate list, design, and print vendors✓ Built in
Direct Mail Program by the numbers
Why standing lists work
Monthly
is how often recent sales and transfers refresh from county records
Dense
territories cut fuel and drive time, which raises profit per truck day
7×+
return on a year of Spur Team from a four-list program
FAQ
Junk removal direct mail questions
What is a junk removal direct mail program?
A set of standing lists, each with its own copy and dates, that mail automatically all year instead of a single campaign.
How many lists do I need?
Start with recent sales, estates, spring cleanouts, and landlords. Add past customers once you have a list.
How do I know what a job costs?
Spur counts scans, estimates, and booked jobs for each mailing and shows cost per job on your dashboard.
Can I pause a list?
Yes. Pause or change any list at any time, and the schedule keeps running for the others.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Keep your trucks loaded all year.
Set your four lists once and let Spur mail them every season. Free to start.
Start my junk removal mail program — freeFree forever plan · No card · 20 property searches a month
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