Win back past junk removal customers when the next cleanout comes.

Playbook

Why past customers are worth a card

A customer you hauled for knows your crew, trusts your pricing, and has a home you have already been inside. The next project, whether a garage, an attic, a remodel, or an estate, goes to whoever they think of first. A card at the right time makes sure that is you.

Junk removal is project-driven, not routine, so timing differs from a monthly service. A check-in at about eleven months catches the spring or fall project that often follows a first job. A second check-in at eighteen months catches those who finished the first project and started another.

Be personal and brief. Name the last job, thank them, and say you remember the home. Avoid long copy. A single clear sentence about a returning rate, plus a QR code, is enough.

Reward returning customers modestly. A small returning rate, such as twenty dollars off, shows appreciation and costs less than acquiring a new customer. Pair it with a referral request so happy customers introduce neighbors and relatives.

Keep the list clean. Spur matches your addresses to current owners, so you skip people who have moved and can mail the new owners a welcome offer instead. A tidy list improves every future campaign.

Record the details. After every job, store the date, the type of items, and any notes about access. The more specific the card, the warmer the response, and the easier it is to price the next job correctly.

Ask every customer at the end of the job whether they want a reminder card next year, and note the answer. A customer who agreed to a reminder is far more likely to respond and less likely to feel marketed to.