"Still own {street_address}?" stops the owner because it's about their property, not your business.
Free template · We buy houses postcard
We buy houses postcard template that names the house.
Most cash-offer postcards look identical: a big "WE BUY HOUSES" and a phone number. This template puts the owner's street address in the headline and a QR code on the back, so it reads like it was written for them, and you know who scanned.
Free forever plan · No card · 20 property searches a month
- 4 versions: classic, landlord, inherited, follow-up
- 6×9 postcard, front message and back address
- Free to copy, download, and edit
View the text with merge fields
USPSFirst-Class
{owner_full_name}{mailing_address}Scan for your no-obligation offer
Merge fields
Every highlighted field is filled in for each owner.
Copy the text and fill these in by hand, or let Spur fill them from the owner's property record when you mail to homeowners.
- {owner_first_name}
- The owner's first name.
- {owner_full_name}
- The owner's full name for the address panel.
- {mailing_address}
- The owner's mailing address.
- {street_address}
- The property's street address, used in the headline.
- {years_owned}
- How long they've owned the property.
- {your_name}
- Your first name.
- {your_phone}
- Your direct number.
Why it works
Their house in the headline beats CASH in caps.
As-is, no fees, your timeline. The reasons sellers choose a cash buyer, in a few words.
Signed by you, not "Home Buyers LLC". People respond to people.
Each card gets its own code, so a scan tells you exactly which owner is interested.
Variations
Three more cash-offer postcards
Free to copy. Pick the one that fits the owner and the moment.
View the text with merge fields
Landlords · Tenant in place OKDone being a landlord at {street_address}?
After {years_owned} years, {owner_first_name}, you've earned a break. I'll buy it as-is, keep your tenant if you like, and close when you're ready.
— {your_name} · {your_phone}USPSFirst-Class
{owner_full_name}{mailing_address}Scan to see your offer
View the text with merge fields
Inherited a house?A simple option for {street_address}
Hi {owner_first_name}, if you've inherited this home, I can buy it as-is, handle the clean-out, and close without you needing to travel. No pressure, whenever the family is ready.
— {your_name} · {your_phone}USPSFirst-Class
{owner_full_name}{mailing_address}Scan for a no-obligation number
View the text with merge fields
Still interestedMy offer on {street_address} still stands
Hi {owner_first_name}, just a reminder that I'd still like to make a fair cash offer. If your plans have changed, scan the code or text me anytime.
— {your_name} · {your_phone}USPSFirst-Class
{owner_full_name}{mailing_address}Scan for your offer
How it works
From template to mailbox in one workflow.
Five steps from stacked list to postcards that know who scanned.
app.usespur.com
Guide
How to design a we buy houses postcard that stands out
"We buy houses" postcards are the most common piece of investor direct mail, which is exactly the problem. Homeowners in popular investor zips can receive several a week, and most look the same: a giant "CASH FOR HOUSES", a stock photo, and a phone number. They're easy to ignore because they're obviously not about the person holding them.
Personalization is the fix. Putting the owner's street address in the headline, "Still own 418 Maple Ridge Dr?", stops the eye because it's about their property. Adding one more detail, like how long they've owned it or that it's a rental, makes the card feel written for them. Signing with your name instead of a company name reinforces that a real local person sent it.
Keep the body short. A postcard gets a few seconds of attention. State the three things sellers care about most from a cash buyer, usually as-is, no fees, and their timeline, and give one clear next step. Skip the long list of situations ("divorce, foreclosure, probate, bad tenants…"); it reads as generic and can feel insensitive to owners in those situations.
Make response easy and measurable. A QR code unique to each owner lets them see an offer or request a call without picking up the phone, and tells you exactly who scanned. That turns a numbers game into a conversation with the owners who raised their hand. Text the scanners quickly, and send a follow-up card to everyone else.
Consistency wins. Most deals come from the third to fifth touch, as owners' circumstances change. Mail the same stacked list every four to six weeks, vary the message, and drop owners who ask to be removed. Follow your state's wholesaling disclosure rules if you plan to assign contracts.
Design for a three-second glance. Use a large, readable headline, plenty of white space, and high contrast. Put your photo or a simple local image on the front, not a stock image of a pile of cash. On the back, keep the address panel clean so USPS processing isn't affected, and place the QR code where it's easy to scan.
Compliance note. Several states require wholesalers to disclose that they may assign the contract or aren't the end buyer. Don't imply you're affiliated with a lender or government program, and honor removal requests. Read the compliance checklist →
FAQ
We Buy Houses Postcard Template questions
What should a we buy houses postcard say?
The owner's street address in the headline, three plain benefits (as-is, no fees, their timeline), your name, and one clear way to respond, such as a QR code.
Do we buy houses postcards still work?
Generic ones work less every year. Personalized cards that name the property and track scans perform much better.
How often should I send cash-offer postcards?
Every four to six weeks to the same stacked list, three to five times. Most responses come after the third touch.
What size should the postcard be?
A 6×9 card gives room for a readable headline and message while staying affordable to mail first-class.
Is this postcard template free?
Yes. Copy the text and design your own, or let Spur personalize, print, and mail it with a unique QR code per owner.
Keep exploring
More free templates and guides
The template is free. The mailing is easy.
Send the cash-offer postcard owners actually read.
Build a stacked list and mail this postcard with every owner's street in the headline. Free to start.
Use this template in SpurFree forever plan · No card · 20 property searches a month
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