Built for every trade in home services
Your next customer already owns a home in your service area. Go find them.
Home service businesses live and die by their ability to reach the right homeowners at the right time, before the season changes, before the system fails, and before the competition knocks on the door. Spur is the only platform that finds homeowners by property profile, writes personalized AI outreach for your specific trade, and mails a trackable postcard to their front door without a design team, print vendor, or agency.
Trusted by HVAC companies, plumbers, electricians, roofers, pest control operators, landscapers, cleaners, remodelers, painters, and security installers across the USA.
Home service workflow
Property intelligence meets direct response mail
150M+
US properties searchable
2 days
to USPS first-class handoff
AI
Personalized postcards in your trade voice
QR
Know exactly which homeowner scanned
Search, write, mail, and follow up in one platform
Older homes in 78704
21 scan alerts in 14 days
"Got 22 scan alerts in two weeks and booked 14 maintenance visits. Three became full system replacements."
Diane R., HVAC Owner · Phoenix, AZ"Mailed 60 postcards to older homes, booked 7 inspections, and sold 4 water heaters plus 1 full repipe."
Tony V., Master Plumber · Chicago, IL"150 postcards in the mail within 36 hours after a hailstorm turned into 19 roof replacements in one week."
David M., Roofing Company Owner · Dallas, TXThe homeowners who need your service most have never heard your name. Spur changes that.
Home service businesses spend billions every year on Angi leads, Google pay-per-click, door-to-door canvassing, and generic EDDM mailers. Most of it goes to homeowners who were not looking for anything or to the same exhausted lists every competitor in your zip code is targeting.
Spur starts with the property, not the keyword. Target homes by age, location, equity, ownership length, and ownership type. Then let AI write a personalized pitch for the homeowner's neighborhood, property profile, and your specific service. Every piece goes out with a QR code that tells you the moment they're interested.
That means your name is already in their hands when the pipe bursts, the AC dies, or the roof starts leaking.
Choose your trade
Every service line gets the same engine. The targeting and pitch change to match the job.
Home service pros self-identify fast. Jump straight to the workflow, campaign angles, and ROI math for your trade below.
HV
HVAC
Own the season before the emergency call
PL
Plumbing
Get top-of-mind before the leak becomes urgent
EL
Electrical
Panel upgrades, EV chargers, and safety work
RM
Remodeling
Reach high-equity owners before they start bidding
LA
Landscaping
Route density and recurring revenue by block
PC
Pest Control
React to outbreaks faster than the market
CL
Cleaning
Convert first cleans into recurring plans
RF
Roofing
Storm response and age-based replacement
SC
Security
Target new homeowners and monitoring MRR
PT
Painting
Use neighborhood proof and seasonal demand
The homeowner whose system is about to fail doesn't know it yet. You do. Reach them first.
When a system fails in July or January, homeowners don't shop. They call the first name they recognize. Spur finds homeowners with older systems, aging properties, and seasonal exposure in your service area, then puts your name in their mailbox before the emergency call goes out.
Filter by property age, ownership profile, and zip code to surface homeowners likely running on aging HVAC equipment.
Run AI-personalized tune-up, efficiency, and replacement campaigns 6 to 8 weeks before peak demand hits.
Spur references the homeowner's neighborhood, the coming season, and your exact offer before you approve and send.
Every postcard links to your booking page or emergency line so your dispatcher can follow up while intent is hot.
Trigger same-day email, day-3 SMS, and day-7 reminders after a scan so your team stays top of mind without manual work.
Campaign ideas
- Spring AC efficiency checks before summer peak load
- Fall furnace inspections before the first cold snap
- Emergency repair postcards in high-heat zip codes
- Replacement offers for homes with long-term owners and older builds
"I targeted homes over 12 years old, mailed 80 AI postcards, got 22 scan alerts in two weeks, and booked 14 maintenance visits. Three of those converted to full system replacements."
Diane R., HVAC Owner · Phoenix, AZ
One HVAC replacement returns 12 to 20 times your annual Team plan.
Fill your HVAC calendar - start free
A single replacement averages $7,000 to $12,000. Spur Team costs $588 for the year.
Plumbing emergencies are unpredictable. Being the first name a homeowner thinks of is not.
Plumbing wins on recognition and trust. Spur gets your name into older homes before the emergency happens, so when the pipe bursts at midnight, you are the call they make first.
Filter for pre-1980 or pre-1990 homes to reach owners most likely facing galvanized pipe, cast iron, clay line, or water heater issues.
Promote annual inspections, water heater flushes, and drain cleaning plans to homeowners who have never seen an offer like yours.
Spur writes around hidden leaks, slow drains, and aging water heaters so the homeowner feels the risk and the relief.
When they scan on a Sunday night, you get the alert and your team gets the job.
Campaign ideas
- Water heater replacement for homes with 8 to 12 year equipment age
- Repipe campaigns for homes built before 1985
- Drain cleaning offers for tree-heavy neighborhoods
- Welcome campaigns for homeowners who bought in the last 12 months
"I mailed 60 postcards to homes built before 1985, booked 7 inspections, and sold 4 water heater replacements plus 1 full repipe. That campaign paid for two years of Spur."
Tony V., Master Plumber · Chicago, ILA $99 inspection offer lands differently when you are the only plumber in the mailbox.
Every home with a 30-year-old panel is a safety conversation and a job waiting to happen.
Aging infrastructure, EV chargers, smart home upgrades, generators, and surge protection are all creating demand in the same service areas you already cover. Spur finds those homeowners before they search Google.
Focus on properties built before 1990 where outdated panels, aluminum wiring, or undersized service are more likely.
Reach high-equity homeowners in newer construction with offers for Level 2 chargers, surge protection, and connected panels.
Run hyper-targeted mail to weather-exposed zip codes before and after outage-heavy events.
Spur AI frames your free assessment or quote request around risk, code compliance, and modern load needs.
Campaign ideas
- Panel upgrade campaigns for homes built before 1990
- EV charger install mailers to high-equity suburban homeowners
- Generator outreach before storm season
- Smart home and surge protection bundles for upgrade-ready homes
"I mailed 100 AI postcards to pre-1990 homes, booked 18 assessments, and converted 11 into panel replacements at an average of $3,800 each."
Marcus W., Licensed Electrician · Columbus, OH
A single panel upgrade can return your full year of Spur several times over.
Book more electrical jobs - start free
Most electrical upgrade jobs pay back the platform in less than one close.
The homeowner sitting on $200,000 in equity is your best customer. They just haven't decided to spend it yet.
Remodeling is driven by equity, timing, and trust. Spur finds long-term, high-equity homeowners and gets your company into the research phase before they ask for referrals or open Houzz.
Target 25%+ equity, 7+ years owned, specific value bands, and neighborhoods with strong renovation potential.
Mail during the dreaming phase, when homeowners are still collecting ideas and deciding who feels trustworthy.
Run spring and late-fall campaigns 6 to 8 weeks early so your consultation calendar fills before competitor demand spikes.
Send each homeowner to your kitchen gallery, bath page, ADU showcase, or project book so your work sells before the estimate call.
Campaign ideas
- Kitchen remodels for high-equity owners in pre-1995 homes
- Bathroom upgrades for long-term owners in mid-value zip codes
- ADU and garage conversion outreach near urban cores
- Whole-home renovation campaigns for recently purchased older homes
"I mailed AI letters to 75 high-equity homeowners, got 12 scan visits, four consultation requests, and closed two kitchen remodels worth $68,000 combined."
Paul D., General Contractor · Portland, OR
One kitchen remodel can cover years of software spend.
Fill your remodeling calendar - start free
For high-ticket contractors, the economics are almost absurd in your favor.
Recurring lawn care revenue starts with one postcard in the right mailbox at the right time of year.
Landscaping leaders win on timing, density, and lifetime value. Spur helps you automate seasonal demand, build route density block by block, and reach installation-ready homeowners before anyone else does.
Schedule spring cleanup, fertilization, aeration, leaf removal, and snow season campaigns weeks before demand peaks.
Use lot size, property type, homeowner tenure, and value to reach better customers who stay longer and spend more.
High-equity owners with five-plus years in the home are strong candidates for patios, plantings, outdoor living, and full redesigns.
Target streets where you already serve one or two houses so every new client adds margin without adding windshield time.
Campaign ideas
- First mow free offers before spring startup
- Aeration and overseeding in early fall
- Landscape install postcards with nearby project proof
- Neighborhood savings mailers for route density growth
"I mailed 120 AI postcards in February and added 34 lawn care contracts by March 15. That was $61,000 in annual recurring revenue from one campaign."
Eric J., Landscaping Company Owner · Columbus, OHThree homes on the same street is not just more revenue. It is better revenue.
Pests don't care about the season anymore. Your outreach shouldn't either.
Pest pressure is local, fast-moving, and increasingly year-round. Spur lets you mail the right homeowners within 48 hours of an outbreak or seasonal spike, with messaging that names the pest and points straight to your plan signup page.
Launch zip-code specific mail after termite swarms, rodent surges, mosquito booms, or other local activity spikes.
Use AI copy designed to convert immediate concern into recurring quarterly protection revenue.
Older homes near water, wooded new construction, and canopy-heavy blocks each get different hooks because generic pest copy does not convert.
When a homeowner scans your free inspection or discounted plan offer, your office can call before attention shifts.
Campaign ideas
- Termite inspection mail before swarm season
- Mosquito barrier offers after wet spring periods
- Rodent prevention campaigns before cold weather
- Quarterly protection plan acquisition around active neighborhoods
"I mailed 90 AI postcards around an active termite zone, got 28 scan alerts in one week, booked 19 inspections, and signed 14 annual plans."
Thomas H., Pest Control Operator · Austin, TX
Two annual plans can cover your entire year of Spur.
Fill your pest control calendar - start free
Recurring contracts make this one of the clearest break-even stories on the page.
The homeowner who wishes they had a cleaning service just hasn't found the right one yet. That's your opening.
Millions of homeowners want a reliable cleaner and have not found one they trust. Spur turns a personalized postcard, a first-clean offer, and a fast booking link into recurring bi-weekly or monthly revenue.
Build lists using property value, bedroom count, ownership length, and home profile that look like your best clients today.
Use AI-written urgency and a QR link to booking so your team can close the appointment and upsell the plan fast.
Mail streets where you already clean nearby homes so the postcard carries instant social proof and cuts drive time.
Target recent buyers, post-renovation households, and seasonal demand windows to stack one-time high-ticket jobs with recurring growth.
Campaign ideas
- Move-in deep clean offers for recent homebuyers
- Spring deep cleaning with a date-based discount
- Block-level social proof campaigns for route density
- Holiday prep campaigns for December calendar fill
"I mailed 70 AI postcards, got 19 scan alerts, booked 14 first cleans, and converted 11 to bi-weekly recurring plans at $180 per clean."
Carmen L., Cleaning Company Owner · Austin, TX
One recurring client can pay for the full year.
Grow your cleaning client base - start free
For cleaning companies, a single good-fit household changes the economics immediately.
Storm season, aging shingles, and full gutters are creating leads in your market right now. Are you reaching them?
Roofing is one of the most weather-reactive trades in home services. Spur lets you hit storm-affected zip codes within 48 hours, or run proactive replacement campaigns against homes already near roof end-of-life.
Build a property list in impacted zip codes and get personalized assessments into the mailbox while competitors are still canvassing.
Target homes built between 1990 and 2005 and offer a free roof inspection before failure becomes visible.
Mail mature-tree neighborhoods before fall and spring so gutter cleaning becomes the front door to larger roofing jobs.
AI copy can lead with zero-cost assessments, claim documentation, and support language that makes action easier for the homeowner.
Campaign ideas
- Post-storm assessment offers within the first 48 hours
- Roof lifespan outreach for homes built before 2000
- Fall gutter cleaning and ice-dam prevention
- Insurance support messaging after hail and wind events
"After a hailstorm we had 150 postcards in the mail within 36 hours, got 41 scan alerts, booked 28 assessments, and closed 19 roof replacements. That was a $285,000 week."
David M., Roofing Company Owner · Dallas, TX
One roof replacement covers the year many times over.
Own storm season in your market - start free
Storm-response speed plus trackable homeowner intent is a very unfair combination for slower competitors.
Every homeowner wants to feel safe. Most of them just haven't been asked yet.
Security buyers make trust-based decisions before they make product decisions. Spur gets your company into the mailbox before the Google search, the Amazon tab, or the neighbor referral conversation starts.
Reach high-equity homeowners and recent buyers with messaging around safety, convenience, and peace of mind without fear-mongering.
Homes with aging wired systems are ideal candidates for modern cameras, locks, sensors, and app-based control.
Recent movers are one of the highest-converting security audiences because the need feels immediate and personal.
Use AI to explain response, insurance discount potential, and the value of professional monitoring in clear homeowner language.
Campaign ideas
- New homeowner assessments within weeks of move-in
- Smart-home upgrade campaigns for 10 to 20 year old homes
- Monitoring plan offers with insurance discount framing
- Bundle postcards for camera, lock, and monitoring installs
"I mailed 55 personalized AI postcards to recent buyers, got 21 scan alerts, booked 18 assessments, and closed 14 monitoring contracts plus 9 full installs."
Ray P., Security System Installer · Denver, CO
Two monitoring contracts can cover your annual plan. The installs are upside.
Grow your security client base - start free
Security has both fast-close install revenue and recurring contract value working in your favor.
Faded curb appeal and outdated interiors are everywhere in your market. The homeowners who want to fix them just need someone to ask.
Painting is driven by aspiration, pride, and timing. Spur helps you target aging exteriors, recent buyers, and pre-listing sellers, then use neighborhood proof to turn one completed project into several more.
Reach exteriors likely past their 10 to 15 year paint lifecycle and interiors ready for refresh after a recent purchase.
Mail surrounding blocks after every visible project so nearby homeowners see fresh proof with a QR to the before-and-after work.
Run late-February and March campaigns so scarcity and seasonal intent work together in your favor.
Offer quick-turn paint refreshes tied to sale preparation, curb appeal, and added value before listing.
Campaign ideas
- Exterior estimate offers for aging homes in your service area
- Move-in interior refresh campaigns for recent buyers
- Portfolio postcards after visible jobs on the same street
- Pre-listing refresh offers tied to spring inventory
"After a big exterior job on a cul-de-sac, I mailed AI postcards to every home within four blocks, got 14 scan alerts in three days, booked 6 estimates, and closed 4 exterior jobs."
Antoine B., Painting Contractor · Atlanta, GA
One exterior project usually pays for the full year outright.
Fill your painting calendar - start free
Painting is one of the clearest examples of using visible work as the lead magnet for the next street over.
One platform. Every trade.
Whatever your trade, the workflow is the same. So is the result.
Every home service business needs the same capability: reach the right homeowner, at the right address, with the right message, at the right time. The trade changes. The property filter changes. The AI copy changes. The platform doesn't.
Property Search
Search 150M+ US properties by zip code, property age, ownership length, equity band, property type, and ownership status.
Owner Enrichment
Reveal owner name, mailing address, phone number, and email without a separate skip-tracing subscription.
AI Writing
Generate personalized postcards, letters, and follow-up in your voice using property and neighborhood context.
AI Designer
Build branded postcards and letters without a designer. Upload your logo, approve the copy, and ship.
Trackable QR Codes
Every homeowner gets a unique QR code so you know who scanned, when they scanned, and where to follow up.
Bulk Mail
Spur prints, addresses, and hands off USPS first-class mail within two business days with no minimums.
Email & SMS Follow-up
Trigger nurture sequences from scan events, time delays, or manual actions while your team is out on jobs.
Search Automations
Save targeting criteria once and let Spur keep surfacing new properties that match your ideal homeowner profile.
Home services ROI
The math is simple. The results are not.
In nearly every home service category on this page, one job closed through Spur pays for the full year. For recurring revenue trades, it is usually one to two contracts.
Trade
Average job value
Spur Team annual cost
Jobs needed to break even
HVAC system replacement
$7,000 to $12,000
$588
Less than 1
Plumbing repipe
$4,000 to $8,000
$588
Less than 1
Electrical panel upgrade
$3,000 to $5,000
$588
Less than 1
Kitchen remodel
$40,000 to $80,000
$588
Less than 1
Landscaping install
$5,000 to $20,000
$588
Less than 1
Pest control annual plan
$360 to $600 yearly recurring
$588
2 plans
Residential cleaning client
$2,000 to $5,000 yearly value
$588
1 client
Roof replacement
$8,000 to $18,000
$588
Less than 1
Security monitoring contract
$360 to $720 yearly recurring
$588
2 contracts
Exterior paint job
$3,000 to $8,000
$588
Less than 1
In every major ticket trade on this list, a single job closed through Spur pays for the entire year.
Replace the stack
Run one platform instead of stitching together five different tools.
What home service pros need
Old way
Spur
Find homeowners by property profile
PropStream, DealMachine, or another subscription
Built in
Get homeowner name and mailing address
Skip-tracing service, pay per lookup
Built in
Write personalized outreach
ChatGPT tab and manual editing
AI-written in app
Design postcards and letters
Canva or a freelancer
AI designer built in
Embed trackable QR codes
Separate QR tool
Per-homeowner QR built in
Print and mail homeowner outreach
Print vendor, EDDM, or post office run
Built in, 2-day fulfilment
Email and SMS follow-up
Mailchimp and another subscription
Built in
Know when a homeowner engages
No equivalent
Real-time scan alerts
Average monthly spend on the old stack: $200 to $400. Spur Team is $49 per month billed annually.
Start in minutes. No card required.
Your next job is in a mailbox in your service area. Go get it.
The home service companies winning in every market right now are not outworking their competition. They are outreaching them with personalized, trackable, automated mail that reaches the right homeowner at exactly the right time.
Free plan with no card and no time limit
USPS first-class mail with delivery tracking
Real-time QR scan alerts before you call
500 emails, 50 SMS, and 20 property searches on Solo
Cancel paid plans anytime with no contracts
Built exclusively for US home service professionals