Appliance repair searches are competitive, and lead aggregators resell the same call to several companies.
For appliance repair companies
Appliance repair leads: be the number on the fridge before it breaks.
Spur finds homes whose appliances are likely reaching the end of their typical lifespan, plus landlords with several rentals, writes a keep-this-card postcard for each owner, and mails it with a QR code to your booking page. When the washer stops, they already have your number.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Brenda Lopez15218 Quail RunSan Antonio, TX 78232Scan to book a repair
Brenda L. booked a dryer repair from your postcard · 3 min ago
AI-written for this owner · Mailed in 2 days
10–15 yrstypical life of major home appliances
Dryer ventsare a leading factor in home dryer fires when not cleaned
2 daysfrom approval to USPS first-class
The problem
Appliance repair is urgent, and homeowners call the first number they find.
Homeowners don't know whether to fix or replace, and many buy new when a repair would do.
Customers need a repair every few years. Without a reminder, they forget who helped last time.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for appliance repair companies.
app.usespur.com
Plays for Appliance Repair
Appliance repair plays you can run in Spur today
Be the number on the fridge.
Owned 8+ yrsOwner-occupied
Repairs for rental owners and managers.
Absentee owner3+ properties
A safety service with yearly repeat.
Owned 3+ yrs2-story
Annual checkups for key appliances.
Your listAuto-schedule
Buyers who inherited older appliances.
Sold last 90 daysBuilt pre-2010
Owners who want a trusted local tech.
Owners 65+Owned 20+ yrs
Ovens and fridges before Thanksgiving.
Your listValue $350K+
Mail the street around each call.
Radius 0.25 miOwner-occupied
See it in Spur
What an appliance repair list looks like in Spur
A sample list for one San Antonio zip: owner-occupied homes built 2005–2014 and owned 8+ years. Names are partly masked.
Zip 78232Owner-occupiedBuilt 2005–2014Owned 8+ yrsSingle-family
- Brenda L.15218 Quail RunBuilt 2009 · 4 bedOwned 14 yrsLikely original appliances
- Mark & Jo E.15231 Quail RunBuilt 2010 · 3 bedOwned 12 yrsLikely original appliances
- Owner in Houston, TX15302 Quail RunBuilt 2008 · rentalAbsentee3 properties
- Rosa G.2710 Bitters RdBuilt 2006 · 4 bedOwner 69Owned 18 yrs
- Tim & Kara N.2722 Bitters RdBuilt 2012 · 3 bedOwned 9 yrs2-story
AI draft for Brenda L. · 15218 Quail Run
Hi Brenda,
Homes on Quail Run were built around 2009, and most major appliances last roughly 10 to 15 years. If your washer, dryer, dishwasher, or refrigerator came with the house, it may be getting close.
When something stops working, we'll give you an honest answer about whether it's worth repairing. Often it is, and a repair costs a fraction of a new appliance. We service all major brands and usually have a technician out the same week.
Keep this card on the fridge, or scan the code to save our number and book online.
Luis Herrera · Reliable Appliance Repair · (210) 555-0126
Sample data for illustration. Your results depend on your market and filters.
Playbook
How appliance repair companies stay top of mind
Appliance repair is an urgent, infrequent purchase. When a washer stops mid-cycle or a refrigerator stops cooling, homeowners want help fast and usually call the first credible number they find. Search advertising for those moments is competitive and expensive. The more efficient strategy is to already be the number on the fridge.
Target homes where appliances are aging. Most major appliances last roughly 10 to 15 years. Homes built in the late 2000s and early 2010s with owners who have stayed eight years or more are likely still on original, builder-grade appliances that are approaching the end of their typical life. Older homes often have a mix of ages, but long-time owners are frequent repair customers.
Give honest repair-or-replace advice. Many homeowners replace appliances that could be repaired for far less, and others pour money into units that should be replaced. A common rule of thumb is to consider replacing when a repair approaches half the cost of a new appliance or when the unit is near the end of its expected life. Saying that you'll give an honest answer builds trust and earns repeat calls.
Add safety and maintenance services. Failure to clean dryer vents is a leading factor in home dryer fires, according to the National Fire Protection Association, which makes dryer vent cleaning a useful, repeatable service. Annual maintenance plans for key appliances create recurring revenue and give customers a reason to keep your number.
Don't overlook landlords. Rental owners need dependable, fast repairs between and during tenancies, and one landlord relationship can mean dozens of calls a year. Filter for absentee owners with several properties and mail them at their own address.
Make it easy to save your number. A QR code that adds your contact to a phone, a magnet-friendly card size, and a short list of brands you service give homeowners a reason to keep your card. When the appliance breaks, they won't need to search at all.
3 callsat a typical repair ticket cover a year of Spur Team
A few repairs cover your year of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- Typical repair ≈ $150–$400, with landlords and repeat customers calling again
Example math. Your pricing and job mix will vary. Run your own numbers →
One tool, not four
Spur vs. the usual appliance repair marketing
What you needThe usual waySpur
Target homes with aging appliancesExpensive search ads✓ Built in
Landlord listsNot available✓ Built in
Keep-this-card copy per homeGeneric magnet✓ Built in
Maintenance and vent remindersManual list✓ Built in
Know who's interestedNot available✓ Built in
Follow-upManual calls✓ Built in
Appliance Repair by the numbers
Why appliance service is steady work
#1
factor in home clothes dryer fires is failure to clean, which makes vent cleaning a valuable service
10–15 yrs
typical life of most major home appliances
3 calls
at a typical repair ticket cover a year of Spur Team
FAQ
Questions from appliance repair companies
How do appliance repair companies get more customers?
Mail keep-this-card postcards to homes whose appliances are likely aging, build relationships with landlords, and send every customer maintenance and dryer vent reminders.
How long do major appliances last?
Roughly 10 to 15 years for most major appliances, depending on the type, brand, and use.
Should I market dryer vent cleaning?
Yes. The NFPA identifies failure to clean as a leading factor in home dryer fires. It's a useful safety service that customers can repeat every year.
Can I target landlords?
Yes. Filter for absentee owners with several properties and mail them at their own address.
What does Spur cost for an appliance repair company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
When the washer stops, they'll call the number on the fridge.
Build an aging-appliance list for your service area and mail your first keep-this-card postcard today.
Find homeowners for appliance repair — freeFree forever plan · No card · 20 property searches a month
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