App leads are often one-off small tasks, priced against other handymen.
Handyman play · Postcards
Handyman postcards that turn a to-do list into a booked visit.
Every home has a list of small jobs nobody gets to. Spur finds the households most likely to hire a handyman, writes a postcard that offers a half-day visit, adds a QR code to send a list with photos, and mails it for you.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Kevin Bauer8314 Hidden Oaks DrRaleigh, NC 27615Scan to send us your list
Kevin B. sent a to-do list with photos · 5 min ago
AI-written for this owner · Mailed in 2 days
Half-dayvisits are an easy-to-buy handyman format
2 daysfrom approval to USPS first-class
QRto a form that takes a list and photos
The problem
Handyman jobs are small, so marketing has to be cheap and targeted.
Homeowners struggle to tell a reliable pro from someone off a classifieds site. Trust decides the job.
Without a tracked code, you can't tell whether the card or a referral produced the call.
How it works
From list to mailbox in one workflow.
Five steps from a blank design to a booked half-day.
app.usespur.com
See it in Spur
A sample handyman postcard list
Raleigh, NC households that fit a half-day offer. Names are partly masked.
Sold last 90 daysBuilt before 2000Owner-occupiedRadius 10 mi of baseNot a past customer
- Kevin B.8314 Hidden Oaks DrBuilt 1994 · 3 bedClosed 21 days ago
- Priya & Dev S.412 Lochmere CtBuilt 1998 · 4 bedClosed 47 days ago
- Margaret T.9 Bent Tree LnBuilt 1987 · 3 bedOwned 29 yrs
- Luis & Carla M.271 Brookhaven DrBuilt 1996 · 4 bedClosed 63 days ago
- Daniel R.52 Meadow RunBuilt 1991 · 3 bedOwned 14 yrs
AI draft for Kevin B. · 8314 Hidden Oaks Dr
Hi Kevin,
New homes come with a to-do list: loose railings, sticky doors, caulking, smoke detectors. Instead of one small job at a time, book a half-day visit and we'll knock out as much as we can.
We are insured, background-checked, and on time. You can send your list and photos from your phone, and we'll tell you what fits in a half day.
Scan the code to send your list.
Marcus Reed · Fix-It Pros Handyman · (919) 555-0168
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a handyman postcard work
A handyman business lives on trust and repeat visits. Homeowners have lists of small jobs, but small jobs are hard to hire for: each one seems too minor to call a professional, and too annoying to do. A postcard that offers a half-day visit solves that by turning many small jobs into one purchase.
Sell the half-day. Individual repairs invite haggling and awkward hourly quotes. A half-day or full-day visit with a clear price is easy to understand and lets you bundle several tasks. Spur writes copy around that format.
Lead with trust. The biggest worry is letting a stranger into the house. State plainly that you are insured and background-checked, and mention how long you have worked in the area. A named owner and a local phone number carry more weight than a slogan.
Give examples. Specific tasks (loose railings, sticky doors, caulking, smoke detectors, shelves, door hardware) help the reader recognize their own list. A card that lists five real jobs outperforms 'no job too small'.
Target who has the list. New buyers with an inspection report, older owners who would rather not climb ladders, busy families in large homes, and landlords with turnovers are the strongest groups. Mailing everyone wastes budget.
Measure and refine. Track scans, lists received, and booked visits by mailing. A first test of 300 to 500 cards shows response, and later mailings can drop weak areas. Keep the card simple: a headline, a few examples, one offer, and one code.
Say what you do not do. A short line such as 'no electrical panels or gas lines' helps owners trust the rest of the card and prevents requests you would have to turn down, which saves time for everyone.
6×+return on a year of Spur Team from one mailing
One half-day covers the mailing.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards at $0.94 each = $376
- 14 half-day visits (~$350 each) ≈ $4,900
Example math. Response rates and visit prices vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual handyman marketing
What you needThe usual waySpur
Copy written for each householdOne flyer for everyone✓ Built in
Targets recent buyers and long-time ownersBlanket EDDM✓ Built in
Mailed for you in two daysDesign, print, and stamp it yourself✓ Built in
QR takes a list and photosPhone tag to scope the job✓ Built in
Scans tracked per cardNo sign who looked✓ Built in
Postcards by the numbers
Why a half-day offer works
Bundles
of small jobs are easier to sell than single repairs, and raise the ticket per visit
Trust
is the main barrier to hiring a handyman, so insurance and background checks matter
6×+
return on a year of Spur Team from one mailing
FAQ
Handyman postcard questions
Do handyman postcards work?
They work when they reach households with a to-do list, offer a clear half-day visit, and show trust signals like insurance.
How many postcards should I send?
A test of 300 to 500 matching homes near your base shows what response looks like before you scale.
What should a handyman postcard say?
Name five real example jobs, state that you are insured and background-checked, and offer a half-day visit with a clear price.
Who should I mail?
Recent buyers, long-time owners, larger family homes, and landlords. They are the households most likely to have a list.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Turn to-do lists into booked days.
Pick your area, let Spur write and mail the cards, and answer the lists. Free to start.
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