Cards sent to the property address reach the tenant, who doesn't decide who services the system and usually throws it out.
HVAC play · Landlords
HVAC landlord marketing that wins every unit, not just one service call.
A landlord with six rentals has six heating and cooling systems, tenants who call at midnight, and local rules about heat and cooling. Spur finds small landlords who own several properties in your service area, mails them at their own address instead of the tenant's, and pitches the one thing they want: a reliable HVAC vendor for every unit.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Anthony Esposito41 Linden LnGarden City, NY 11530Scan for landlord pricing
Anthony E. scanned your landlord postcard · 26 min ago
AI-written for this owner · Mailed in 2 days
2+ propertiesper owner, so one yes covers several systems
Owner's addressnot the rental, so the decision-maker reads it
Letterssealed and addressed to the owner
The problem
Landlord HVAC work is valuable, and the mail usually goes to the tenant.
They want one vendor, predictable pricing, fast tenant response, and help staying within local heat and cooling rules, not a homeowner coupon.
Large management companies already have vendors. The opportunity is small landlords with two to ten properties who handle repairs themselves.
How it works
From list to mailbox in one workflow.
Five steps from a landlord list to a multi-unit service agreement.
app.usespur.com
See it in Spur
A small-landlord list in Spur
Sample owners of several 1–4 unit rentals in Queens, grouped by owner. Names are partly masked.
Queens, NYAbsentee owner2+ properties1–4 unitsBuilt before 1960
- Anthony E.4 properties · Ridgewood, GlendaleOwner in Garden City, NY2-family homesBuilt 1925–1931
- Mei L.3 properties · FlushingOwner in Great Neck, NY2–3 unitsBuilt 1950s
- R. & S. Kapoor6 properties · Jackson HeightsOwner in Jersey City, NJOut-of-stateBuilt 1928
- Dimitri P.2 properties · AstoriaOwner in Bayside, NY3-family homesBuilt 1935
- Grace O.5 properties · WoodhavenOwner in Valley Stream, NY2-family homesBuilt 1920s
AI draft for Anthony E. · 4 properties in Ridgewood and Glendale
Dear Mr. Esposito,
Our records show you own four two-family homes in Ridgewood and Glendale, all built in the late 1920s. Buildings that age often have older boilers or furnaces, and New York City's heat season starts October 1.
We work with small landlords across Queens. For one landlord rate, we'll inspect every heating system before the season, give you a written report per building, and answer your tenants' no-heat calls 24 hours a day, so a midnight call doesn't become your problem or a violation.
Scan the code for landlord pricing, or call me directly to set up a walk-through of all four buildings in one morning.
Joe Marino · Five Boroughs Heating · NYC Lic. #MPL-2071 · (718) 555-0193
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win HVAC work from landlords
About one in three U.S. households rents its home, according to the Census Bureau, and many of those rentals are single-family homes and small 2–4 unit buildings owned by individuals rather than large companies. These small landlords handle maintenance themselves, often from another town, and they don't have a regular HVAC vendor. When a tenant calls about no heat, they scramble. That makes them some of the best customers an HVAC company can have: one relationship, several systems, recurring work.
The first rule is to reach the owner, not the property. Mail sent to a rental reaches the tenant. Public records show the owner's mailing address, and enrichment fills in where it's out of date. Group the properties by owner so each landlord gets one letter that mentions all their buildings nearby. A letter that says "you own four two-family homes in Ridgewood" shows you did your homework.
The second rule is to sell what landlords actually buy. They care less about comfort and more about reliability, speed, predictable cost, and staying compliant. Many cities and states set minimum heating standards for rentals. New York City, for example, requires landlords to provide heat from October 1 through May 31, with set minimum indoor temperatures. Some hot-climate cities set cooling requirements, and Arizona's landlord-tenant law treats air conditioning as an essential service when it's supplied. A pre-season inspection of every unit, one landlord rate, and a 24/7 tenant line answers those concerns directly.
Use a sealed letter rather than a postcard for the first touch. Landlords are running a business and respond to a business proposal. Follow up a month later, and time the campaigns before the heating season in cold climates and before the cooling season in hot ones.
Finally, think long-term. A multi-unit service agreement can be worth more than a dozen homeowner tune-ups, and older rental systems eventually need replacement. A landlord who trusts you with every building will usually give you those jobs too. Keep the tone professional and avoid suggesting tenants or owners have done anything wrong.
6 systemsunder one landlord relationship, from one letter
One landlord can mean six systems.
- Spur Team: $588/yr, plus 400 landlords × 3 letters = 1,200 letters at $1.29 = $1,548
- One 6-unit landlord on a $149/unit/yr service plan = $894/yr, before tenant calls and repairs
- Add one boiler or system replacement at $9,000+ and the campaign pays for itself several times over
Example math. Portfolio sizes and plan pricing vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual way to reach landlords
What you needThe usual waySpur
Owners with several rentalsNetworking at landlord meetups✓ Built in
Owner's own mailing addressMail to the rental, read by tenants✓ Built in
Letter naming their buildingsGeneric homeowner postcard✓ Built in
Sealed letter printing and mailOffice printer and stamps✓ Built in
Knowing who's interestedCold calls✓ Built in
Landlord Marketing by the numbers
Why small landlords need a reliable HVAC vendor
~1 in 3
U.S. households rent their home, many in single-family and small multi-unit buildings
Oct 1–May 31
is New York City's heat season, when landlords must keep apartments at minimum temperatures
6 systems
under one landlord relationship, from one letter
FAQ
HVAC landlord marketing questions
How do HVAC companies get landlord customers?
Find absentee owners with two or more rentals in your service area, reach them at their own mailing address, and offer what they need: one vendor for every unit, a landlord rate, pre-season inspections, and fast response to tenant calls.
How do I find who owns a rental property?
Property records show the owner and their mailing address. In Spur, filter for absentee owners and number of properties owned, then enrich the owner for current contact details.
Should I mail the rental property or the owner?
The owner. Mail to the rental reaches the tenant, who usually can't choose the HVAC vendor.
What do landlords look for in an HVAC company?
Reliability, fast tenant response, predictable pricing across units, and help staying within local heating and cooling rules. A written report per building helps them plan replacements.
Should I target property management companies too?
Yes, but they usually have vendors already. Small landlords who self-manage two to ten properties are often easier to win and more loyal once they find a company they trust.
Keep exploring
Related plays and guides
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