Grading and clearing destroy nests and burrows. Fire ants, field mice, spiders, and scorpions move to the closest shelter, which is the new house next door.
Pest control play · New construction
New construction pest leads from subdivisions cut out of the woods.
Clearing land for a new subdivision pushes ants, rodents, spiders, and scorpions out of the soil and into the nearest shelter, which is often a brand-new house. Spur finds owners of homes built in the last few years near cleared land, writes a card about their new neighborhood, and alerts you when they scan.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Kayla Brooks1820 Bluebonnet BendCelina, TX 75009Scan to start your plan
Kayla B. scanned your new neighborhood card · 25 min ago
AI-written for this owner · Mailed in 2 days
Built last 3 yrshomes in subdivisions cut from woods or fields
Dense streetsdozens of prospects on a single route
Plan-firstoffers that start quarterly service
The problem
New-build owners assume a new house means no pests. The first summer proves otherwise.
Many new homes get a pre-construction termite treatment, but it doesn't cover general pests, and builder warranties are often short.
New subdivisions fill in over months. Without a list, you only hear about new owners when one of them happens to call.
How it works
From list to mailbox in one workflow.
Five steps from a new subdivision to a route of plan customers.
app.usespur.com
See it in Spur
A new construction list in Spur
Sample homes built 2023–2026 in a Celina, TX subdivision cut from pasture and woodland. Names are partly masked.
Zip 75009Single-familyOwner-occupiedBuilt 2023–2026Borders woods or fieldsExclude customers
- Kayla B.1820 Bluebonnet BendBuilt 2024 · closed 14 mo agoBacks open fieldNew subdivision
- Marcus & Jen T.1832 Bluebonnet BendBuilt 2025 · closed 6 mo agoSame streetCreek lot
- Hannah O.2104 Prairie Clover DrBuilt 2024 · closed 11 mo agoBacks woodsOwned 1 yr
- Devin P.2117 Prairie Clover DrBuilt 2025 · closed 3 mo agoNew phaseCorner lot
- Rosa & Ali N.1907 Indian Paintbrush LnBuilt 2023 · closed 2 yrs agoBacks open fieldOwned 2 yrs
AI draft for Kayla B. · 1820 Bluebonnet Bend
SAW ANTS IN THE NEW KITCHEN ALREADY?
Hi Kayla, Wildflower Ranch was pasture and woodland just a few years ago. When land is cleared and graded, the fire ants, field mice, and spiders that lived there don't leave. They move into the nearest shelter, and in a new subdivision that's the homes.
Our quarterly plan starts with an interior and exterior treatment, a granular barrier around the foundation, and fire ant treatment in the yard. After that, we're back every three months, and free in between if anything comes back.
Your first service is $49 for Wildflower Ranch homeowners. Scan the code to pick a date.
Lone Star Pest Defense · TPCL #0791126 · (469) 555-0137
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new construction neighborhoods are strong pest control markets
New homes have a reputation for being pest-free, but new subdivisions often have more pest pressure than older neighborhoods. Land clearing, grading, and construction destroy nests and burrows across hundreds of acres. Fire ants, field mice, spiders, crickets, and, in the Southwest, scorpions don't disappear; they move to the nearest available shelter. Fresh landscaping, irrigated sod, and mulch beds against new foundations make that shelter even more attractive.
New-build owners are also unattached. They don't have a pest control company yet, they often assume they won't need one, and they're forming routines in a new home. The first summer, when ants show up in the kitchen and spiders build webs on the new porch, is when they start searching. A card that arrives before that, explaining why new neighborhoods see this, sounds like expertise rather than a sales pitch.
Many new homes do get a pre-construction termite treatment. The International Residential Code requires protection against subterranean termites in regions with moderate to very heavy termite pressure, and builders commonly meet it with a soil treatment or treated lumber. That treatment doesn't address general pests, and builder warranties are often limited in length. Owners should know what they have and when it ends, which is a useful part of your pitch.
New subdivisions are ideal for route density. Dozens of homes close within months of each other on the same streets, so a handful of plan customers in one phase can become a full day of stops. Mail each phase as it closes, and mention neighbors already on your plan.
Lead with a plan, not a one-time spray. A low-cost first service that starts quarterly treatment, with free callbacks between visits, is the offer new-build owners respond to. Mail before late spring, when ant and spider activity rises.
Look for builder phases on the calendar. New subdivisions close in phases over a year or more, and each phase brings a cluster of new owners on adjacent streets. Re-run your search monthly and mail each new group as it closes, so your trucks are on the same streets for every phase.
16×return on a year of Spur Team from 20 new quarterly plans at $480/yr
One subdivision can fill a route.
- Spur Team: $588/yr, plus 1,200 new-build postcards at $0.94 = $1,128
- 20 quarterly plans × $480/yr = $9,600 in recurring revenue, on a handful of streets
- About 6× the software and postage combined in year one, and plans renew
Example math. Plan pricing, retention, and response vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual way to reach new subdivisions
What you needThe usual waySpur
New builds near cleared landDriving subdivisions for signs✓ Built in
Card about their neighborhoodGeneric door hanger✓ Built in
Mailed as each phase closesOne-time blitz✓ Built in
Scan alerts with owner nameNo record of who read it✓ Built in
Plan-first offerOne-time spray coupon✓ Built in
New Construction by the numbers
Why new homes still need pest control
IRC R318
requires protection against subterranean termites in regions with moderate to very heavy termite pressure
~21 million
U.S. homes are invaded by rodents each winter
16×
return on a year of Spur Team from 20 new quarterly plans at $480/yr
FAQ
New construction pest control questions
Do new construction homes need pest control?
Often more than older homes. Clearing and grading displace ants, rodents, spiders, and scorpions, which move into the nearest new homes. Fresh mulch and irrigated sod add to the pressure.
Does a builder's termite treatment cover other pests?
No. Pre-construction termite treatments address subterranean termites only, and builder warranties are often limited. General pests need their own service.
How do I find new construction homes for pest control marketing?
Search for single-family homes built in the last one to three years in your service area, owner-occupied, in subdivisions near woods, fields, or creeks. Spur can re-run the search monthly as new phases close.
When should I mail new subdivisions?
As each phase closes, and again before late spring, when ant and spider activity rises and new owners start noticing problems.
What offer works for new-build owners?
A low-cost first service that starts a quarterly plan, with free callbacks between visits. Mention neighbors in the same subdivision who are already on the plan.
Keep exploring
Related plays and guides
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