A homeowner sees ants, calls for a one-time treatment, and you never hear from them again. The recurring plan never gets sold.
For pest control operators
Pest control leads, timed to the season and mailed by neighborhood.
Spur targets the homes most exposed to termites, rodents, and mosquitoes in your service area, writes a seasonal postcard for each owner, and mails it before the swarm or the first cold snap. Your offer leads with the protection plan, so one scan can become years of recurring revenue.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Brenda Wallace4105 Shoal Creek BlvdAustin, TX 78756Scan to book your inspection
Brenda W. scanned your termite postcard · 1 min ago
AI-written for this owner · Mailed in 2 days
$360+/yrvalue of one quarterly protection plan
Springsubterranean termite swarm season in most of the US
2 daysfrom approval to USPS first-class
The problem
Most homeowners think about pests once, then forget until the next sighting.
National pest companies mail constantly. A generic local flyer gets lost next to theirs.
By the time a printed flyer is ready, the swarm or the mosquito surge has already peaked.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for pest control companies.
app.usespur.com
Plays for Pest Control
Pest control plays you can run in Spur today
Termite season marketing
Free inspections before the spring swarm.
Near greenbeltBuilt pre-2000
See the full play →Quarterly plan acquisitionTurn one-time treatments into recurring plans.
Your listLook-alikes
See the full play →Seasonal campaignsAnts in spring, mosquitoes in summer, rodents in fall, mailed ahead of each.
By pest riskAuto-schedule
See the full play →New homeownersEvery new owner needs a pest assessment.
Sold last 60 daysService area
See the full play →New construction pest leadsNew neighborhoods cut from woodland see heavy pressure.
Built last 3 yrsNear woods
See the full play →Neighbor marketingMail the street around every termite treatment.
Radius 0.25 miSame era
See the full play →Landlord marketingRental owners need pest service on a schedule.
Absentee owner2+ properties
See the full play →Past customer reactivationWin back cancelled plans before the pests return.
Your listNo service 6+ mo
See the full play →Leads without AngiExclusive leads from homes with real pest pressure.
ExclusiveQR tracked
See the full play →Pest control postcardsA card for each home that names the pest before it shows up.
Per-home copyQR tracked
See the full play →Direct mail programA year of targeted pest mail, measured by cost per new plan.
Postcards + lettersBy campaign
See the full play →Mosquito and tick seasonBarrier treatments for wooded and waterfront lots.
Lot 0.25+ acreNear water
See the full play →See it in Spur
What a termite season list looks like in Spur
A sample list for one Austin zip: owner-occupied single-family homes near a greenbelt, built before 2000. Names are partly masked.
Zip 78756Single-familyOwner-occupiedBuilt pre-2000Near greenbelt
- Brenda W.4105 Shoal Creek BlvdBuilt 1952 · pier and beamBacks creekOwned 15 yrs
- Carlos & Jen R.2207 Hancock DrBuilt 1948 · crawlspaceMature oaksOwned 9 yrs
- Pam T.4418 Ramsey AveBuilt 1950 · wood sidingNear creekOwned 22 yrs
- Lee H.2412 W 49th StBuilt 1961 · slabMature treesOwned 6 yrs
- Nora K.4301 Shoalwood AveBuilt 1955 · pier and beamBacks greenbeltOwned 18 yrs
AI draft for Brenda W. · 4105 Shoal Creek Blvd
Hi Brenda,
Homes along Shoal Creek are some of the most beautiful in Rosedale, and the creek and old oaks are also exactly what subterranean termites like. Swarm season here usually starts in March or April.
Your home was built in 1952 on pier and beam, so it's worth a look before spring. We're offering free termite inspections on your street through March. If we find nothing, you'll have peace of mind and a written report.
Scan the code on this card to pick a time. Ask us about the quarterly plan that covers termites, ants, and roaches together.
Luis Garza · Hill Country Pest · (512) 555-0176
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to market pest control by season and neighborhood
Pest control is local and seasonal. Termites swarm in spring, mosquitoes peak after warm, wet weeks, and rodents move indoors when nights get cold. The same homeowner who ignores a generic "call us for pests" flyer will often respond to a card that names the pest, the season, and their neighborhood.
Geography is the best targeting signal. Homes that back onto creeks, greenbelts, and wooded lots see more termite, mosquito, and tick pressure. Older homes on pier-and-beam foundations or crawlspaces give termites and rodents easy access. New subdivisions cut from woodland often see heavy pressure in their first few years. Filter for those conditions in your service area instead of mailing every door.
Lead with the plan. A one-time treatment is worth a few hundred dollars. A quarterly protection plan is worth $360 or more a year for as long as the owner stays, and plan customers buy add-ons like termite bait systems, mosquito barriers, and rodent exclusion. Put the plan front and center and treat the free inspection as the way in.
Mail ahead of the season, not during it. Termite postcards should land in late winter, mosquito barrier offers in late spring, and rodent exclusion in early fall. Spur lets you schedule each campaign in advance and repeat it every year, so you never miss a window because the office was busy.
Keep the copy factual. Most states license pest control operators and regulate advertising claims, so put your license number on the card, avoid guarantees you can't back up, and don't overstate the risk. Homeowners respond to a confident, local expert more than to fear.
Finally, use every treatment as a reason to mail the street. Termite colonies and rodent populations don't stop at property lines, so neighbors of a treated home often have the same exposure. A short, factual card offering a free inspection to the surrounding blocks is one of the most efficient campaigns in the trade, and it builds the route density that keeps service visits profitable.
2 plansat $360/yr each pay for a full year of Spur Team
Two plan sign-ups cover your year of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- Each quarterly plan ≈ $360+ a year, renewing for years
Example math. Your plan pricing and retention will vary. Run your own numbers →
One tool, not four
Spur vs. the usual pest control marketing
What you needThe usual waySpur
Target by pest pressureEDDM routes or a purchased list✓ Built in
Homeowner name and mailing addressList broker✓ Built in
Seasonal copy by pest and neighborhoodOne generic flyer all year✓ Built in
Schedule campaigns by seasonManual reprints✓ Built in
Know who's interestedNot available✓ Built in
Follow-upSeparate email or SMS tool✓ Built in
From pest control operators using Spur
Results from the mailbox.
“I ran a termite campaign targeting homes within a half mile of a known active zone in my service area. Mailed 90 AI postcards with a QR to my free inspection page. Got 28 scan alerts in one week. Booked 19 inspections. Signed 14 on annual plans. That's over $5,000 in recurring annual revenue from one campaign.”
FAQ
Questions from pest control companies
How do pest control companies get more recurring customers?
Lead every campaign with the protection plan and use a free inspection as the way in. Target homes with real pest pressure, mail before the season starts, and call back every scan the same day.
When should I send termite postcards?
Late winter, a few weeks before swarm season starts in your area. In much of the South that means February and early March; further north, March and April.
Can I target homes near woods or water?
Spur filters by location, lot size, build year, and property type, and you can search a radius around a creek, greenbelt, or known activity zone to focus on the highest-pressure homes.
Does Spur work with pest control software like WorkWave or PestPac?
Spur handles marketing: finding homeowners, writing and mailing outreach, and tracking responses. Keep using your routing and billing software for service. You can export responders or upload past customers.
What does Spur cost for a pest control company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
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