Lead sites and ads send you jobs wherever they come from. Every extra mile between stops eats into the margin.
For landscaping and lawn care companies
Landscaping and lawn care leads, mailed street by street.
Spur finds homes on the lot sizes and streets you want, writes a seasonal postcard for each owner, and mails it on a schedule: spring cleanups in February, aeration in August. You build dense routes instead of chasing one-off jobs across town.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jason Parker1184 Brookside DrWesterville, OH 43081Scan for your route quote
Jason P. scanned your spring cleanup postcard · 9 min ago
AI-written for this owner · Mailed in 2 days
0.25+ acrelots spend more and stay longer
4–6 wksbefore each season is when to mail
2 daysfrom approval to USPS first-class
The problem
Lawn care profit is decided by drive time, and most marketing ignores it.
Hanging flyers takes a crew day, misses absentee owners, and gives you no idea who read them.
Spring signups, fall aeration, and leaf removal each need their own push. Without a system, campaigns go out late or not at all.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for landscaping & lawn care companies.
app.usespur.com
Plays for Landscaping
Landscaping plays you can run in Spur today
Neighbor marketing
Mail the streets where you already mow to fill in the gaps.
Radius 0.25 miOwner-occupied
See the full play →Seasonal campaignsSpring cleanups, aeration, and fall leaves, mailed before each rush.
Lot 0.2+ acreAuto-schedule
See the full play →Maintenance agreementsTurn one-time cleanups into season-long contracts.
Your listLook-alikes
See the full play →New homeownersNew owners want the yard looked after from day one.
Sold last 60 daysLot 0.2+ acre
See the full play →Hardscape leadsPatios, walls, and outdoor kitchens for high-equity owners.
Equity 50%+Lot 0.3+ acre
See the full play →Luxury landscapingDesign-build installs for top-value homes.
Value $900K+Owner-occupied
See the full play →HOA landscaping contractsReach HOA boards and management companies.
HOA communitiesMgmt company
See the full play →Landlord marketingAbsentee owners with several rentals want one crew and one invoice.
Absentee owner2+ properties
See the full play →Past customer reactivationBring lapsed and one-time customers back onto the route.
Your listNo service 6+ mo
See the full play →Leads without AngiExclusive lawn care leads on the streets you choose.
ExclusiveQR tracked
See the full play →Landscaping postcardsA card for each yard that names the street and route day.
Per-yard copyQR tracked
See the full play →Direct mail programA season of targeted mail, measured by cost per new account.
Postcards + lettersBy campaign
See the full play →Snow removalKeep crews busy in winter with plowing contracts.
Long drivewaysOwners 60+
See the full play →See it in Spur
What a route-density list looks like in Spur
A sample list within half a mile of your current Tuesday route: owner-occupied single-family homes on 0.25+ acre lots. Names are partly masked.
Radius 0.5 mi of routeSingle-familyOwner-occupiedLot 0.25+ acreValue $350K+
- Jason P.1184 Brookside Dr0.34 acre · corner lotSame streetOwned 7 yrs
- Maria & Tom G.1207 Brookside Dr0.41 acre · backyard poolSame streetOwned 12 yrs
- Linda F.86 Glenmore Ct0.29 acre · cul-de-sacNext streetOwned 18 yrs
- Ahmed S.1301 Brookside Dr0.38 acre · mature treesSame streetOwned 5 yrs
- Beth K.92 Glenmore Ct0.31 acre · fenced yardNext streetOwned 21 yrs
AI draft for Jason P. · 1184 Brookside Dr
Hi Jason,
Our crew already takes care of six lawns on Brookside Drive, so we're on your street every Tuesday from April through October.
Because we're already there, we can offer your corner lot the same weekly service at route pricing, and your first mow is free when you book a spring cleanup before March 31.
Scan the code on this card for a quote based on your actual lot size. It takes about a minute.
Marco Diaz · GreenRoute Lawn & Landscape · (614) 555-0128
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to get lawn care customers on the streets you already serve
Lawn care and landscaping are recurring-revenue businesses, so a customer's value is measured in seasons, not visits. A weekly mowing customer at $50 a cut over a 28-week season is worth about $1,400 a year, and many stay for several years. What separates a profitable route from a break-even one is density: ten stops on two streets beat ten stops spread across a county.
That makes geography your first filter. Start from the streets you already serve and target owner-occupied homes within a short radius. A postcard that says "we already care for six lawns on your street" is social proof and a price story at once, because you can afford to quote route pricing for a stop you're already driving past.
Lot size and value come next. Homes on a quarter acre or more generate larger tickets and more add-on work like aeration, mulching, shrub care, and leaf removal. Higher-value homes are the best prospects for design-build installs, hardscape, and lighting. Long-time owners with high equity are the most likely to invest in a patio or outdoor kitchen.
Seasonality is the other lever. Most homeowners decide on a lawn service in late winter, so mail spring cleanup and signup offers in February and early March. Aeration and overseeding sell in August and September in cool-season markets. Leaf removal and snow contracts go out in October. Scheduling the whole year in advance means no campaign goes out late because the crew was busy.
Finally, mail the neighbors after every install. A finished patio or new planting bed is a showcase for everyone who walks by. A card to the 40 homes around it, with a QR to the before-and-after photos, often books the next job on the same street.
Keep the offer simple and priced by the lot. Homeowners hesitate when they can't picture the cost, so a quote based on their actual lot size, or a clear per-visit price for their street, removes the biggest objection. Follow up every scan the same day, since many homeowners collect two or three quotes in the same week each spring.
2.4×return on a year of Spur Team from one $1,400 weekly mowing customer
One new route customer covers your year of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One weekly mowing customer ≈ $1,400 a season, and most renew
Example math. Your pricing and retention will vary. Run your own numbers →
One tool, not four
Spur vs. the usual lawn care marketing
What you needThe usual waySpur
Target by lot size and streetDoor hangers or EDDM routes✓ Built in
Reach absentee and rental ownersNot possible with door hangers✓ Built in
Seasonal copy for each campaignReprint the same flyer✓ Built in
Schedule the whole yearRemember to do it each season✓ Built in
Know who's interestedNot available✓ Built in
Follow-up on quotesManual calls and texts✓ Built in
From landscapers using Spur
Results from the mailbox.
“I targeted single-family homes on 0.3+ acre lots in three zip codes with a spring cleanup offer. Mailed 120 AI postcards in February. By March 15th I had 34 new lawn care contracts. That's $61,000 in annual recurring revenue from one campaign.”
FAQ
Questions from landscaping & lawn care companies
How do I get more lawn care customers on my existing routes?
Draw a radius around the streets you already serve, filter for owner-occupied homes on the lot sizes you want, and mail a postcard that mentions you're already on their street. Route pricing and social proof together convert well.
When should lawn care companies send postcards?
Late winter for spring signups and cleanups, late summer for aeration and overseeding, and October for leaf removal and snow contracts. Spur can schedule all of them in advance.
Are postcards better than door hangers?
Door hangers are cheap but take crew time, can't reach owners who don't live at the property, and don't tell you who read them. Postcards reach the owner's mailing address and each QR code tells you who scanned.
Can I target homes by lot size?
Yes. Lot size, home value, property type, and owner occupancy are all filters, so you can build a list that matches your equipment and pricing.
What does Spur cost for a lawn care company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
Fill in the gaps on the streets you already drive.
Build a route-density list and schedule your spring campaign today.
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