Homeowners who wait until it snows want service now, when your routes are already full.
For residential snow removal and plowing companies
Snow removal leads for seasonal contracts, sold before the first storm.
Spur finds the driveways your crews can clear efficiently (long drives, older owners, and streets you already plow), writes a postcard for each owner about a worry-free winter, and mails it in early fall. Seasonal contracts lock in revenue whether it snows a little or a lot.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Helen Brandt312 Birchwood LnEden Prairie, MN 55346Scan to reserve your spot
Helen B. reserved a seasonal spot · 2 min ago
AI-written for this owner · Mailed in 2 days
Aug–Octwhen seasonal contracts are sold
2" triggeris a common service threshold
2 daysfrom approval to USPS first-class
The problem
Snow routes are built in the fall, not during the storm.
In a storm, every minute between driveways matters. Spread-out customers slow the whole route.
A light winter means light revenue unless customers are on seasonal contracts.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for snow removal companies.
app.usespur.com
Plays for Snow Removal
Snow removal plays you can run in Spur today
Flat-price winters, sold in early fall.
Auto-scheduleOwner-occupied
Owners who shouldn't be shoveling.
Owners 65+Owned 20+ yrs
Larger lots and bigger tickets.
Lot 0.5+ acreSingle-family
Fill gaps on streets you already plow.
Radius 0.5 miOwner-occupied
Owners who winter elsewhere need clearing.
Owners 65+Second address
First winter in a new home.
Sold last 6 moCold-climate zips
Renew every customer before fall.
Your listLast season
Mail the street around each customer.
Radius 0.25 miOwner-occupied
See it in Spur
What a snow route list looks like in Spur
A sample list near an existing plow route: owner-occupied single-family homes with long driveways. Names are partly masked.
Zip 55346Owner-occupiedRadius 0.5 mi of routeLot 0.3+ acreSingle-family
- Helen B.312 Birchwood Ln0.42 acre · long driveOwner 74Owned 31 yrs
- Doug & Pam R.325 Birchwood Ln0.38 acre · 3-carSame streetOwned 18 yrs
- Owner wintering in Florida8810 Hidden Pond Ct0.55 acre · cul-de-sacSnowbirdOwner 70
- Jason K.8824 Hidden Pond Ct0.47 acre · long driveBought 4 mo agoNew owner
- Carla & Tim V.401 Birchwood Ln0.36 acre · cornerSame streetOwned 12 yrs
AI draft for Helen B. · 312 Birchwood Ln
Hi Helen,
Our crews already clear several driveways on Birchwood Lane, so when it snows, we're on your street before most people leave for work.
With a seasonal contract, we clear your driveway, front walk, and steps after every snowfall of two inches or more, and salt the walk when it's icy. You pay one flat price for the season, no matter how much it snows, and you never have to call.
We keep routes tight so we can get to everyone quickly, which means only a few spots are left on your street. Scan the code on this card to reserve yours before October 31.
Erik Lund · Northern Edge Snow Services · (952) 555-0183
Sample data for illustration. Your results depend on your market and filters.
Playbook
How snow removal companies sell seasonal contracts
Residential snow removal lives and dies by routes. During a storm, crews need to clear as many driveways as possible in as little time as possible, so the profitability of a winter depends on how tightly customers are clustered. The selling happens in late summer and fall, long before the first flake, and the companies that build dense routes then have far better winters.
Seasonal contracts are the foundation. A flat seasonal price gives homeowners a predictable cost and gives you predictable revenue, whether the winter is light or heavy. Per-push pricing has its place, but contracts sold in advance let you plan crews, equipment, and routes. Spell out the trigger, typically a set number of inches, and what's included, such as driveway, walks, steps, and salting.
Target the driveways that need you most. Older homeowners who shouldn't be shoveling are a large, loyal audience. Long driveways on larger lots mean bigger tickets. Owners who spend winters elsewhere need someone to keep their property accessible and looking occupied. New homeowners facing their first winter in a new house often don't have a plan.
Build density on purpose. Start with streets near your existing routes and mail the owner-occupied homes there first, with a message that you're already on their street and spots are limited. Track sign-ups by street, and next fall, aim new campaigns at the gaps.
Be clear about insurance and liability. Snow and ice work carries real liability risk, especially for walks and steps. Mention that you're insured, explain what's included, and put it in writing. That professionalism reassures homeowners and protects your business.
Renew early. Send every customer a renewal notice in late summer, before your prospecting campaign, so returning customers keep their spots and your routes stay intact year to year.
Use the off-season wisely. Many snow removal companies are landscapers in summer, and the same customers who trust you with their lawn are natural snow customers. Mailing your summer customers a seasonal snow offer in August, before you prospect new streets, is often the fastest way to fill a route.
2 contractsat a typical seasonal price cover a year of Spur Team
A couple of seasonal contracts cover your year of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One residential seasonal contract ≈ $400–$1,000+, and many renew
Example math. Your pricing and retention will vary. Run your own numbers →
One tool, not four
Spur vs. the usual snow removal marketing
What you needThe usual waySpur
Target driveways near your routesSocial posts and yard signs✓ Built in
Owner name and mailing addressNot available✓ Built in
Seasonal contract copyGeneric flyer✓ Built in
Early-fall schedulingManual campaigns✓ Built in
Renewal remindersManual list✓ Built in
Route density trackingSpreadsheet✓ Built in
Snow Removal by the numbers
Why homeowners pay for snow removal
~11,500
snow shoveling–related injuries and medical emergencies treated in U.S. ERs each year, on average
2 in.
is a common trigger for residential seasonal contracts
2 contracts
at a typical seasonal price cover a year of Spur Team
FAQ
Questions from snow removal companies
When should snow removal companies market?
Late summer through October, before the first storm. Send renewal notices to existing customers first, then prospect new streets.
Should I sell seasonal contracts or per-push service?
Seasonal contracts give predictable revenue and let you plan routes and crews. Many companies offer both, with seasonal contracts as the core.
Which homes are best for residential snow removal?
Older owners who shouldn't be shoveling, long driveways, owners who winter elsewhere, and homes on streets you already plow.
How do I build a denser snow route?
Mail owner-occupied homes near your existing routes, say you're already on their street, and track sign-ups by street to target the gaps next season.
What does Spur cost for a snow removal company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
Winter routes are built in the fall. Build yours now.
Build a route-density list and mail your seasonal contract offer today.
Find homeowners who need snow removal — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo