Fall and spring demand spikes for a few weeks. If your mail isn't out before the leaves drop, the schedule fills with competitors.
For gutter cleaning, guard, and installation companies
Gutter leads from homes under mature trees, mailed before the leaves fall.
Spur finds homes in older, tree-lined neighborhoods where gutters clog twice a year, writes a cleaning or gutter guard postcard for each owner, and mails it before fall and spring. Cleaning customers become guard customers, and you see exactly who's interested.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Ellen Price2124 Kenwood AveCharlotte, NC 28205Scan to book or get a guard quote
Ellen P. scanned your fall gutter postcard · 6 min ago
AI-written for this owner · Mailed in 2 days
2×/yrcleanings most tree-covered homes need
Mature treesthe single best gutter targeting signal
2 daysfrom approval to USPS first-class
The problem
Gutter work is seasonal, and most companies start marketing after the season starts.
Cleaning is a low-ticket job. The margin is in guards and new seamless gutters, but few cleaning customers are ever pitched them.
EDDM reaches newer subdivisions with saplings and clean gutters. Most of the spend is wasted.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for gutter companies.
app.usespur.com
Plays for Gutters
Gutter plays you can run in Spur today
Gutter postcards
A card that names the street, the trees, and the season.
Built pre-1990Per-home copy
See the full play →Direct mail programFall, spring, guard, and replacement lists, mailed on schedule.
Auto-scheduleCost per job
See the full play →New homeownersWelcome new owners of older homes with a first-fall checkup.
Sold last 90 daysBuilt pre-1990
See the full play →Gutter guard leadsRepeat cleaning customers and owners tired of the ladder.
Cleaned 2+ timesOwners 65+
See the full play →Cleaning plansTwice-a-year plans that renew automatically.
Your listAuto-renew
See the full play →Seasonal campaignsBook fall, spring, and pre-freeze before the rush.
Auto-scheduleIce dam zips
See the full play →Neighbor marketingMail the street while your ladder is up.
Radius 0.25 miSame era
See the full play →Leads without AngiExclusive gutter leads from homes you chose.
ExclusiveQR tracked
See the full play →Past customersRebook last year's cleanings and open guard quotes.
Your listMoved removed
See the full play →Landlord portfoliosRental owners with several older homes.
Absentee owner2+ properties
See the full play →See it in Spur
What a gutter list looks like in Spur
A sample list for one Charlotte zip: owner-occupied single-family homes built before 1960 in an established, tree-lined neighborhood. Names are partly masked.
Zip 28205Owner-occupiedBuilt pre-1960Single-familyLot 0.2+ acre
- Ellen P.2124 Kenwood AveBuilt 1938 · 0.28 acreMature oaksOwned 16 yrs
- Will & Dana R.2201 Kenwood AveBuilt 1941 · 0.31 acreMature oaksOwned 9 yrs
- Harold T.1915 Shenandoah AveBuilt 1936 · 0.25 acreOwner 72Owned 34 yrs
- Simone B.1928 Shenandoah AveBuilt 1948 · 0.22 acrePinesOwned 7 yrs
- Jack & Erin M.2310 Chesterfield AveBuilt 1940 · 0.34 acreMature oaksOwned 12 yrs
AI draft for Ellen P. · 2124 Kenwood Ave
Hi Ellen,
The willow oaks on Kenwood Avenue are one of the best things about Plaza Midwood, and they're also why gutters on your street fill up every fall. Clogged gutters overflow at the corners, which is how water ends up against foundations and under fascia boards.
We clean gutters and downspouts by hand, flush every run, and send you before-and-after photos. If you're tired of scheduling it twice a year, we also install guards that keep leaves out for good.
Scan the code on this card to book your fall cleaning or get a guard quote. We're scheduling Kenwood for the first two weeks of November.
Tony Nguyen · Clear Flow Gutters · (704) 555-0171
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to market gutter cleaning and gutter guards
Gutter work has a simple economic shape. Cleaning is a lower-ticket, recurring service that gets you on the property twice a year. Guards and new seamless gutters are higher-ticket installs with much better margins. The most profitable gutter companies use cleaning to build relationships and trust, then sell guards and replacements to the customers who are tired of the routine.
Trees are the best targeting signal. Homes in established neighborhoods, typically built before about 1990, are far more likely to sit under mature oaks, maples, and pines than newer subdivisions with young plantings. Lot size helps too. Larger lots usually mean more canopy. Filtering by build year, neighborhood, and lot size puts your mail in front of the owners who actually need you.
Timing is everything. In most markets, mail fall cleaning offers three to four weeks before peak leaf drop and spring offers ahead of seed and pollen season. In cold climates, add an early-winter message about ice dams, which form when snowmelt refreezes at the eaves and backs up under shingles. Clogged gutters make them worse.
Older homeowners are a strong audience. Cleaning gutters means climbing a ladder, which many owners in their late 60s and older shouldn't do. A respectful, safety-minded offer to handle it for them, with guards as a permanent fix, is genuinely useful, not a hard sell.
Finally, sell the upgrade on the job. After every cleaning, send a short follow-up with photos of what came out of the gutters and a guard quote. And mail the neighbors while your crew is on the street. Homes on the same block share the same trees and the same problem.
Build a recurring list. Every cleaning customer should get a reminder before the next season, and every guard customer is a candidate for a roof or downspout inspection down the line. Over a few years, that list becomes the most valuable asset in a gutter business.
3×+return on a year of Spur Team from one $2,000 guard install
One guard install covers years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One $1,500–$4,000 guard install, plus twice-yearly cleanings from other customers
Example math. Your pricing and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual gutter marketing
What you needThe usual waySpur
Target tree-lined neighborhoodsEDDM routes✓ Built in
Owner name and mailing addressNot available with EDDM✓ Built in
Seasonal copy with a guard upsellGeneric flyer✓ Built in
Schedule fall and spring in advanceRemember each season✓ Built in
Know who's interestedNot available✓ Built in
Follow-up after cleaningManual calls✓ Built in
Gutters by the numbers
Why gutter work comes back every season
2× a year
cleanings most homes under mature trees need, spring and fall
~620 gal
of water runs off every 1,000 sq ft of roof in a one-inch rain, and gutters have to carry it away from the foundation
3×+
return on a year of Spur Team from one $2,000 guard install
FAQ
Questions from gutter companies
How do I get more gutter cleaning customers?
Mail owner-occupied homes in established, tree-lined neighborhoods three to four weeks before leaf drop, with a clear booking offer. Re-mail every spring and fall.
How do I sell more gutter guards?
Offer guards on every cleaning postcard, then follow up after each cleaning with photos of the debris and a guard quote. Customers who've paid for cleaning twice are your best guard prospects.
Can Spur find homes with trees?
Spur doesn't map tree canopy directly, but build year, lot size, and neighborhood are strong proxies. Older homes on larger lots in established areas are far more likely to have mature trees.
When should gutter companies send postcards?
Three to four weeks before peak leaf drop in fall, ahead of seed and pollen season in spring, and early winter for ice dam messaging in cold climates.
What does Spur cost for a gutter company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
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The leaves are coming down on schedule. Your mail should arrive first.
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