Half of an every-door drop lands on condos, new builds, and homes with no trees. You pay to mail houses that never clog.
Gutter play · Postcards
Gutter postcards that know which homes sit under the oaks.
A generic gutter flyer gets tossed with the pizza coupons. A card that names the street, the tree canopy, and the week the leaves will drop gets kept on the fridge. Spur picks the homes, writes each card, prints it, mails it, and tells you which owners scanned to book.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Ellen Price2124 Kenwood AveCharlotte, NC 28205Scan to book or get a guard quote
Ellen P. scanned your fall cleaning postcard · 6 min ago
AI-written for this owner · Mailed in 2 days
2× a yearcleanings most homes under mature trees need
1 per streeta card can name the real trees on the real street
2 daysfrom approval to USPS first-class
The problem
Most gutter marketing is a flyer nobody reads.
"Gutter cleaning, $99" looks like everyone else's card. Owners keep the one that names their street and their season.
A phone number on a flyer can't tell you which street, which list, or which week produced the call.
How it works
From list to mailbox in one workflow.
Five steps from a stack of flyers to cards that book cleanings.
app.usespur.com
See it in Spur
A fall cleaning list in Spur
Sample Charlotte homes built 1950–1985 in a heavy tree canopy, owner-occupied. Names are partly masked.
Zip 28205Built pre-1990Owner-occupiedMature tree canopyMail date: Sep 24
- Ellen P.2124 Kenwood AveBuilt 1952 · 2-storyOak canopyOwned 19 yrs
- Marcus & Tia B.2210 Kenwood AveBuilt 1955 · 1.5-storyScanned last fall
- Dolores H.1816 Parkwood AveBuilt 1948 · bungalowOwner 70+Owned 31 yrs
- Greg S.2418 Pegram StBuilt 1961 · 2-storyPine + oak canopy
- Anita & Ray C.1730 Belvedere AveBuilt 1957 · ranchOwned 24 yrs
AI draft for Ellen P. · 2124 Kenwood Ave
Hi Ellen,
The big oaks along Kenwood start dropping in about three weeks, and homes on this street tend to clog twice a year. When gutters overflow in October, the water runs down the fascia and pools by the foundation.
We clean the whole house in about two hours, flush the downspouts, and send you before and after photos. If you're tired of the ladder every fall, ask us about gutter guards while we're there.
Scan the code to pick a day. Fully insured, and no one has to be home.
Dana Whitfield · Clear Flow Gutters · (704) 555-0176
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to make a gutter postcard that gets kept
Gutter work is one of the few home services where the buying trigger is visible from the street. Mature trees, older roofs, and homes with deep eaves clog gutters faster, and owners know it. The job of the postcard is not to explain gutters. It is to be in the owner's hand in the three weeks when they are already thinking about the leaves.
Target the canopy, not the whole zip code. Build year is a good proxy: homes built before 1990 sit in neighborhoods where the trees have had decades to grow. Layer owner occupancy, because owners book cleanings and landlords rarely do, and you'll skip the new subdivisions where saplings are still stakes.
Name the season on the card. A fall card says when the leaves drop and what an overflowing gutter does to fascia and soil. A spring card talks about seed pods, pollen, and winter debris. Keep the claim physical and honest, because owners can see their own gutters.
Offer one clear next step. Gutter cleaning is a small ticket, so the card should make booking a ten-second action: scan, pick a day, done. Put the price or a starting price on the card, mention you are insured, and promise before and after photos, because proof of work is what separates you from the man with a ladder.
Use the card to start a relationship rather than a one-time job. Customers who book a cleaning are your best gutter guard, repair, and replacement prospects, so tag every scan and every booking, and mail those owners a different card next season. One owner can be worth a cleaning twice a year for a decade.
Measure what you mail. Every card carries its own QR code, so you can see which street, which season, and which version of the offer produced bookings. After one fall and one spring, you'll know which neighborhoods respond, what price point converts, and whether photos or the insurance line matter more. Mail more of what works and drop the rest.
6×+return on a year of Spur Team from 600 cards
A handful of cleanings pays for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 600 postcards on Team at $0.94 each = $564
- 20 first cleanings (~$220) + 3 guard installs (~$1,800) ≈ $9,800 in year one
Example math. Your pricing and response will vary. Run your own numbers →
One tool, not four
Spur vs. the usual gutter flyer
What you needThe usual waySpur
Homes chosen by age, trees, and ownershipEvery door in a route✓ Built in
Card names the street and the season"Gutter cleaning, $99"✓ Built in
QR code books the job in secondsHope they call the number✓ Built in
Scans tracked by street and campaignNo idea which flyer worked✓ Built in
Cleaning customers tagged for guard offersOne-time job, then forgotten✓ Built in
Gutter Postcards by the numbers
Why gutters keep coming back as a service
~620 gal
of water runs off every 1,000 sq ft of roof in a one-inch rain, and the gutters have to carry it away from the foundation
2× a year
cleanings most homes under mature trees need, spring and fall
6×+
return on a year of Spur Team from 600 cards
FAQ
Gutter postcard questions
What should a gutter cleaning postcard say?
Name the season, the street, and the problem, give a starting price and an insurance line, and put a QR code that books the job. Specific beats clever.
When should I mail gutter cleaning cards?
Three to four weeks before peak leaf drop in fall and before seed and pollen season in spring, so owners book while the date is still open.
Is a postcard better than a flyer or door hanger?
A mailed card goes to the owner by name instead of whoever opens the door, and a QR code lets you track exactly which cards produced bookings.
Can Spur mail the same homes every season?
Yes. Set the fall and spring dates once and Spur refreshes the list, writes each season's card, and mails automatically.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Mail the homes under the trees.
Pick the street, let Spur write and mail the card, and watch the cleanings book. Free to start.
Find homeowners who need gutter service — freeFree forever plan · No card · 20 property searches a month
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