Most mailers go out when leaves are already falling. The calendar is slammed for six weeks and empty for the rest.
Gutter play · Direct mail program
A gutter direct mail program that keeps the ladders busy all year.
Gutter work is seasonal, but a program doesn't have to be. Spur runs four standing lists, fall cleaning, spring cleaning, guard upsell, and replacement, mails each on its own schedule, and shows you the cost per booked job for every list.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Wayne Ostrander812 Glenwood AveRaleigh, NC 27605Scan to join the twice-a-year plan
Wayne O. scanned your twice-a-year plan card · 4 min ago
AI-written for this owner · Mailed in 2 days
4 listsfall, spring, guard upsell, and replacement running side by side
Auto-scheduledeach list mails on its own date every year
Cost per jobtracked for each list, not guessed
The problem
Gutter companies market in bursts, and the calendar suffers.
A one-time cleaning customer gets no follow-up, so guard, repair, and replacement work walks to another company.
Without tracking by list, you can't tell whether the fall mailer or the spring mailer is worth repeating.
How it works
From list to mailbox in one workflow.
Five steps from one-off mailers to a program that runs itself.
app.usespur.com
See it in Spur
A four-list program in Spur
Sample Raleigh homes pulled for the spring cleaning list, with tags showing which program list each owner also belongs to.
Zips 27605 + 27608Built pre-1990Owner-occupiedOwned 8+ yrsMail date: Mar 18
- Wayne O.812 Glenwood AveBuilt 1949 · 2-storyCleaned last fallGuard list
- Pat & Jo L.840 Glenwood AveBuilt 1951 · capeSpring list
- Hal M.1014 Park DrBuilt 1958 · ranchSectional guttersReplacement list
- Cheryl B.905 Fairview RdBuilt 1946 · bungalowOwner 65+
- Sam & Lee T.1120 Caswell StBuilt 1955 · ranchNew owner · 2025
AI draft for Wayne O. · 812 Glenwood Ave
Hi Wayne,
Thanks for letting us clean your gutters last fall. Between the maples and the pollen, homes on Glenwood usually need a second visit in spring, before the heavy rain.
We have openings the next two weeks. We'll clean, flush the downspouts, and send photos. If you'd rather never think about it again, ask about gutter guards while we're on the ladder.
Scan the code and pick a day.
Troy Bell · Tarheel Gutter Co. · (919) 555-0134
Sample data for illustration. Your results depend on your market and filters.
Playbook
What a gutter direct mail program looks like
A program is different from a campaign. A campaign is a mailing; a program is a set of lists with their own message, timing, and goal that keep running. For gutter companies, four lists cover nearly the whole business, and each one is simple enough to automate.
The cleaning lists come first. Homes under mature trees get a fall card and a spring card each year. Because cleaning is a repeat service, the real value of these lists is the owner you win once and keep for a decade. Tag every booking so those owners move to the next list automatically.
The guard upsell list is the second. Owners who have paid for two or three cleanings already know what the chore costs, and they're the most receptive audience for guards. A card that says "you've had us out three times; here's what it costs to stop" is honest and effective. Be straightforward that guards reduce cleaning, not eliminate it.
The replacement list is third. Older sectional gutters leak at the seams, and homes built before the mid-1990s often have them. Target long-time owners of those homes with a card about seamless replacement and what the old gutters are doing to the fascia.
The fourth list is new owners, who inherit a house with unknown gutters and often do their first maintenance in the first year. Together, these lists turn a seasonal rush into a year-round rhythm, and tracking cost per job by list tells you where to add budget.
Start small and add lists as the first ones prove out. Many companies begin with the fall cleaning list, then add spring, then the guard upsell once they have a customer base to mail. By the second year, all four lists run on the calendar, and the cost per booked job is a number you can plan around rather than a surprise at the end of the season.
11×+return on a year of Spur Team from a four-list program
A repeat customer base beats a one-time rush.
- Spur Team: $49/mo billed annually = $588/yr
- 2,000 cards on Team at $0.94 each = $1,880 across the year
- 70 cleanings (~$240) + 6 guard installs (~$2,000) + 2 replacements (~$5,500) ≈ $39,800
Example math. Cleaning prices, response, and close rates vary. Run your own numbers →
One tool, not four
Spur vs. the usual seasonal mailer
What you needThe usual waySpur
Four lists on their own schedulesOne mailer when leaves fall✓ Built in
Cleaning customers move to guard offersCleaning customers forgotten✓ Built in
Mailed automatically every seasonRemember to reorder✓ Built in
Cost per job tracked by listCost per mailer, no results✓ Built in
New owners reached in their first yearMissed entirely✓ Built in
Direct Mail Program by the numbers
Why a standing program beats a one-off mailer
Repeat service
gutter cleaning recurs every year, so one booked customer is worth a decade of visits
Every address
USPS delivers to every household, including owners who aren't searching today
11×+
return on a year of Spur Team from a four-list program
FAQ
Gutter direct mail program questions
How many gutter lists should I mail?
Four cover most of the business: fall cleaning, spring cleaning, a guard upsell for past cleaners, and replacement for older sectional gutters.
How often should a gutter company mail?
Each list mails once or twice a year on its own schedule, so a typical owner receives two or three cards a year at most.
How do I know which list is working?
Each card has its own QR code, so scans and bookings tie back to the list, the street, and the mail date.
Does Spur include printing and postage?
Yes. Spur prints and mails first-class. Cards on Team are $0.94 each, with no separate print vendor.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Turn a seasonal rush into a program.
Set four lists and their dates once, and Spur mails each on time, every year. Free to start.
Build my gutter mail program — freeFree forever plan · No card · 20 property searches a month
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