Without a plan, last fall's customer is just another name on a list, and you compete for them again every year.
Gutter play · Cleaning plans
Gutter cleaning plans that fill spring and fall before the leaves do.
A one-time cleaning is a job. A twice-a-year plan is a customer you keep for a decade. Spur mails the owners most likely to want it, writes a plan card in your voice, and re-mails each renewal, so your calendar fills before the first leaf drops.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Gwen Alford3310 Belmont BlvdNashville, TN 37215Scan to join the twice-a-year plan
Gwen A. scanned your cleaning plan card · 5 min ago
AI-written for this owner · Mailed in 2 days
2 visitsper year on a standard spring and fall plan
Auto-renewrenewal cards go out on schedule
2-year price locka simple reason to commit now
The problem
Gutter cleaning is repeat work, and most companies sell it one job at a time.
Owners put off a commitment unless someone makes it easy and gives them a reason, like a locked price and set dates.
Plan customers drift away when no one reminds them, and the revenue you were counting on quietly leaves.
How it works
From list to mailbox in one workflow.
Five steps from one-time jobs to recurring revenue.
app.usespur.com
See it in Spur
A cleaning plan list in Spur
Sample Nashville homes: past one-time cleaning customers plus similar homes nearby. Names are partly masked.
Zip 37215Past customers + nearbyBuilt pre-1995Owner-occupiedMail date: Aug 25
- Gwen A.3310 Belmont BlvdBuilt 1951 · capeCleaned last fallPast customer
- Jim & Carol F.3322 Belmont BlvdBuilt 1952 · ranchNeighbor of customer
- Tanya R.3405 Estes RdBuilt 1948 · 2-storyCleaned twice
- Dale M.3118 Woodmont BlvdBuilt 1957 · ranchOwner 69Owned 28 yrs
- Pam & Gus V.3501 Hillsboro PikeBuilt 1960 · split-levelHeavy canopy
AI draft for Gwen A. · 3310 Belmont Blvd
Hi Gwen,
It was a pleasure cleaning your gutters last fall. With the big oaks on Belmont, we're getting a lot of calls for the same job again, and our fall calendar is filling quickly.
Instead of rebooking every season, you can join our cleaning plan. We'll come every spring and fall, clean, flush the downspouts, and send you photos. Your price is locked for two years, and you won't have to remember to call.
Scan the code to join, and we'll pencil in your dates.
Mike Dunleavy · Music City Gutters · (615) 555-0127
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to turn gutter cleaning into recurring revenue
Most service companies in the home trades want recurring revenue, and gutter cleaning is one of the few services where it comes naturally. The work repeats every year, owners dislike doing it themselves, and nothing about it needs to be reinvented. The obstacle is not demand. It is the habit of selling each cleaning as a separate transaction.
A cleaning plan changes the transaction. The owner commits to two visits, usually spring and fall, you commit to showing up, and both sides stop having to remember. The price lock is a reason to say yes now, and the photos after each visit are the proof that the service happened.
Sell the plan to the right people first: owners you've already cleaned for. They know your work, they trust you in their yard, and the chore is already on their mind. Then mail similar homes on the same streets, where the same trees create the same problem and a neighbor's truck is a free referral.
Timing matters. A plan card in late summer lands before the fall rush and fills both seasons ahead. A renewal card two months before the plan's end reminds owners without a sales call. Automated mailing keeps both on schedule so the base doesn't quietly shrink.
Keep the economics healthy. A plan discount of ten to fifteen dollars per visit is usually enough, because owners are buying convenience. Track plan signups, renewals, and cancellations by list, and use the best list as the template for next year's mail.
Keep service quality visible. Photos after every visit, a short note on anything that needs attention, and a reminder text a few days before each appointment make plan customers feel the value, which keeps renewals high. A plan that shows up on time and documents the work is easy to renew; one that disappears between visits is the first thing owners cancel.
10×+return on a year of Spur Team from 40 plans
Every plan customer compounds.
- Spur Team: $49/mo billed annually = $588/yr
- 700 postcards on Team at $0.94 each = $658
- 40 plans × 2 visits × $200 = $16,000 per year, before add-on repairs and guards
Example math. Visit price, plan size, and renewal rate vary. Run your own numbers →
One tool, not four
Spur vs. one-time cleaning marketing
What you needThe usual waySpur
Plan customers renew automaticallyRe-win every customer each season✓ Built in
Plan card and renewal card on scheduleRemember to send something✓ Built in
Neighbors of customers reachedRandom coverage✓ Built in
Price lock gives a reason to commitNo reason to book now✓ Built in
Signups and renewals trackedNo view of the recurring base✓ Built in
Cleaning Plans by the numbers
Why recurring plans beat one-time jobs
Repeat chore
gutters need cleaning every year, so a plan converts a recurring need into recurring revenue
2× a year
cleanings most homes under mature trees need, spring and fall
10×+
return on a year of Spur Team from 40 plans
FAQ
Gutter cleaning plan questions
How do I price a gutter cleaning plan?
Most companies discount each visit by ten to fifteen dollars and lock the price for two years. The owner is buying convenience, so the discount can be small.
Who should I offer a cleaning plan to first?
Past cleaning customers, then similar homes on the same streets. They know your work or have a neighbor who does.
How do I stop plan customers from drifting away?
Mail a renewal card two months before each term ends. Spur sends it automatically and shows you who renewed.
Can I sell guards to plan customers?
Yes, and it's a natural next step. Customers with two or three paid visits are your best guard leads.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Fill spring and fall before they start.
Mail your plan to the right owners, renew them on schedule, and build a base that comes back every year. Free to start.
Build my cleaning plan list — freeFree forever plan · No card · 20 property searches a month
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