Most companies do the job, send an invoice, and never speak to the owner again until they call.
Gutter play · Past customers
Your past gutter customers are your cheapest jobs. Call them back.
Every gutter company has hundreds of past cleanings, quotes that never closed, and guard estimates that stalled. Spur turns that history into cards that name the last visit, removes owners who moved, and alerts you when someone scans, so last year's customer becomes this year's booking.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Frank Dixon2504 Monument AveRichmond, VA 23220Scan to rebook your cleaning
Frank D. scanned your rebook card · 4 min ago
AI-written for this owner · Mailed in 2 days
12 monthsthe natural gap before a cleaning customer needs you again
Your own listcustomers who already know your crew
Moved removedsold homes are cleaned from the list
The problem
The customers you already won get the least marketing.
A guard or replacement quote from last spring is a warm lead that no one is following up.
People move. Mail to an old address wastes money, and a list nobody cleans decays fast.
How it works
From list to mailbox in one workflow.
Five steps from an old list to a full calendar.
app.usespur.com
See it in Spur
A reactivation list in Spur
Sample Richmond past customers and open estimates, with sold homes removed. Names are partly masked.
Your customer fileLast job 10–14 mo agoSold homes removedOpen estimates includedMail date: Aug 20
- Frank D.2504 Monument AveCleaned Oct · 2-storyPast customer
- Sylvia & Don W.3011 Grove AveGuard quote · AprOpen estimate$2,900
- Ray K.1807 Stuart AveRepair · MayFascia noted
- Jen & Mo A.2219 Floyd AvePlan memberRenews in Oct
- Neal P.4108 Cutshaw AveCleaned Sep · ranchPast customer
AI draft for Frank D. · 2504 Monument Ave
Hi Frank,
It's been about a year since we cleaned your gutters on Monument. Between the oaks and the pollen, homes on your block usually need a visit again before the leaves drop.
Because you're a returning customer, you get first pick of our fall dates and $15 off. We'll clean, flush the downspouts, and send you photos, same as last time.
Scan the code to rebook the same crew.
Tamika Brooks · River City Gutter Care · (804) 555-0171
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win back past gutter customers
The cheapest customer you will ever win is one who has already trusted you in their yard. For gutter companies, past customers are the single best list, because the work is recurring and the owner already knows the experience. The job is to ask, at the right time, in a way that feels like service instead of a sales call.
Timing is the first lever. Gutter cleaning has a natural cycle, so a card about eleven months after the last visit lands when the owner is starting to think about it again. Mailing before the fall and spring rushes gives returning customers first pick of dates, which is a real reason to act.
Segment by what they bought. Cleaning customers want a convenient rebook. Owners with an open guard or replacement quote want a nudge and maybe a limited offer. Plan members want a thank-you and a renewal. A single "we miss you" message treats them all the same and works for none.
Keep the list clean. A meaningful fraction of old addresses belong to people who have moved, and mailing them wastes money and annoys the new owner. Spur removes sold homes before every send and matches current owners, so your cards reach people who can book.
Use scans to follow up. A scan from a returning customer is a warm lead: call the same day, offer the first available date, and mention their last visit. Track rebooks and signed quotes by segment, and your best reactivation list becomes the template for the rest.
Ask for referrals while you're in touch. A card to a happy customer can include a simple line offering a discount on their next visit for every neighbor who books by name. Past customers know the streets they live on and the people who complain about their gutters, so a modest incentive turns your oldest list into a new source of nearby jobs.
20×+return on a year of Spur Team from reactivated customers
Old customers are the cheapest jobs you'll sign.
- Spur Team: $588/yr, plus 500 cards on Team at $0.94 each = $470
- 60 rebooked cleanings (~$230) + 3 stalled guard quotes closed (~$2,900) + 2 repairs (~$900) ≈ $24,300
- Year one total cost: $1,058
Example math. Close rates and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual follow-up
What you needThe usual waySpur
Every past customer mailed on scheduleOne invoice, then silence✓ Built in
Sold homes removed automaticallyMail to people who moved✓ Built in
Card names the last visitGeneric "we miss you"✓ Built in
Open guard quotes re-mailedEstimates go cold✓ Built in
Rebooks tracked by segmentNo idea what came back✓ Built in
Past Customers by the numbers
Why past customers are worth re-mailing
Already knows you
a past customer has seen your crew and your prices, which shortens the decision
2× a year
cleanings most homes under mature trees need, spring and fall
20×+
return on a year of Spur Team from reactivated customers
FAQ
Past gutter customer questions
How often should I mail past gutter customers?
About once a year per customer, roughly eleven months after the last visit, plus a spring and fall card if they're on a plan.
What if some of my customers moved?
Spur matches your list against current owners and removes sold homes before every send.
Can I mail open estimates separately?
Yes. Segment your quotes and Spur writes a follow-up card that names the quote and offers a reason to decide.
How do I know the cards worked?
Each card has its own QR code, so you can see scans, rebooks, and signed quotes by segment.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Call back the customers you already won.
Turn your past jobs into a mailing that rebooks them every season. Free to start.
Reactivate my gutter customers — freeFree forever plan · No card · 20 property searches a month
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