A roof lasts 20 or more years. Without contact, customers forget who installed it and call a stranger for the next repair or storm check.
Roofing play · Past customers
Roofing past customer reactivation: the homeowners who already trust you.
Your past customers already chose you once. Since then they've needed gutters, storm checks, repairs on a detached garage, and their neighbors have needed roofs. Spur turns your job history into a reactivation campaign: a personal card about their roof and last job, mailed on a schedule, with a scan alert when they're ready.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Mike Dunlap3417 Tates Creek RdLexington, KY 40502Scan to book your 5-year check
Mike D. booked a 5-year roof check · 1 hr ago
AI-written for this owner · Mailed in 2 days
Your job listuploaded from your CRM or a spreadsheet
Last joband roof age mentioned on every card
Referralsasked for on the same card
The problem
Your past customers forget your name long before their roof wears out.
Happy customers would recommend you, but nobody reminds them. Their neighbors hire whoever knocks first.
Years of jobs live in a CRM or a spreadsheet with no outreach. It's the cheapest marketing list you have.
How it works
From list to mailbox in one workflow.
Five steps from a dormant job list to booked work and referrals.
app.usespur.com
See it in Spur
A past customer list in Spur
Sample past roofing customers from one Lexington company. Names are partly masked.
Your job listJob 2+ years agoNot a plan memberStill owns the homeLexington, KY
- Mike D.3417 Tates Creek RdFull replacement · 20205-year check due
- Sarah & Ken P.1922 Lakewood DrStorm repair · 2022Roof built 2004Replacement candidate
- Lorenzo G.880 Malabu DrFull replacement · 201510-year check due
- Beth A.2240 Lansdowne DrGutter install · 2021Roof built 2001
- Tom W.1405 Fontaine RdLeak repair · 2023Roof built 1998Replacement candidate
AI draft for Mike D. · 3417 Tates Creek Rd
YOUR ROOF TURNS 5 THIS YEAR. LET'S CHECK ON IT.
Hi Mike, we replaced your roof on Tates Creek Road in 2020. Five years in, it's a good time for a free check of shingles, flashing, pipe boots, and seals, and for us to update the photo record we keep for your workmanship warranty.
We'd also be grateful for a referral. If a neighbor or friend needs a roof, have them mention your name and we'll send you a thank-you after their job is done.
Scan the code to book your check. It takes about 30 minutes.
Bluegrass Roofing · (859) 555-0168
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win back and grow past roofing customers
Roofing has the longest gap between jobs of any home service. A homeowner who replaced their roof with you might not need another for two decades. That makes reactivation different from HVAC or plumbing: the goal isn't to sell the same job again next year, but to stay the homeowner's roofer for everything in between, and to turn their satisfaction into referrals on their street.
Segment your job history. Replacement customers are due for check-ups at meaningful milestones, such as the 2-, 5-, and 10-year marks, and after any storm that hits their zip. Repair customers on older roofs are replacement candidates, especially if the original roof is now 20 or more years old. Gutter, siding, and window customers may have roofs you haven't touched. Each group needs a different message. Remove anyone who has sold the home, which you can check against the current owner on record.
Make it personal. The card works because it references something only you know: the year you replaced their roof, the leak you fixed, the street they live on. "We replaced your roof on Tates Creek in 2020" is far stronger than a generic thank-you. Many roofers also keep photo records of every job, which makes a check-up offer feel like a service rather than a sales call.
Ask for referrals on the same card. Roofing is visible and expensive, and homeowners trust neighbors' recommendations more than any ad. A simple thank-you for referrals that turn into jobs, mentioned on every reactivation card, compounds over time.
Use mail first. If you follow up by text or email, check consent. Under the Telephone Consumer Protection Act, marketing texts generally require prior express written consent, and commercial email must follow CAN-SPAM rules with a working opt-out. Postcards don't carry those consent requirements, which makes them the safest first touch for an old job list.
15×return on one reactivation campaign plus a year of Spur Team
Past customers are your cheapest roofing jobs.
- Spur Team: $588/yr, plus 800 past customers × 2 cards = 1,600 postcards at $0.94 = $1,504
- Two referral replacements at $11,000 + one direct replacement at $10,000 = $32,000
- $32,000 from $2,092 of software and postage = 15×, before repairs and plan sign-ups
Example math. Referral and response rates depend on your job history and customer experience. Run your own numbers →
One tool, not four
Spur vs. the usual way to stay in touch
What you needThe usual waySpur
Job history by segmentCRM export and manual filtering✓ Built in
Card about their roof and last jobGeneric holiday card✓ Built in
Anniversary and storm triggersNothing scheduled✓ Built in
Owner still in the homeMail to people who moved✓ Built in
Referrals and responses by segmentNo tracking✓ Built in
Customer Reactivation by the numbers
Why mail is the right way back to past customers
Written consent
is generally required before sending marketing texts, so many old job lists can't be texted
~20 / ~30 yrs
estimated life of three-tab and architectural shingles, so a roof customer has decades of other needs between replacements
15×
return on one reactivation campaign plus a year of Spur Team
FAQ
Roofing customer reactivation questions
How do roofers get repeat business?
Stay in touch between replacements. Mail past customers at milestone years and after storms with a free check, offer gutters and repairs, and ask for referrals on every card.
Can I upload my roofing job history?
Yes. Export a CSV with name, address, job date, and job type from your CRM or a spreadsheet, and Spur matches each record to the property.
How should I ask past customers for referrals?
On every reactivation card, with a simple thank-you for referrals that turn into jobs. Check your state's rules on referral rewards and keep the offer modest and clear.
When should I contact a past roofing customer?
At their roof's 2-, 5-, and 10-year marks, after a storm hits their zip, and before spring and fall if they're on a maintenance plan.
What if the customer sold the house?
Check the current owner on record before you mail. If the home sold, send the new owner a welcome card that mentions the roof's age and your work on it.
Keep exploring
Related plays and guides
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Reactivate my past roofing customers — freeFree forever plan · No card · 20 property searches a month
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