Faded or warped siding is easy to ignore. Without a reason to act, homeowners wait another year.
For siding contractors and exterior remodelers
Siding leads from homes with faded, cracked, or storm-damaged siding.
Spur finds homes in your service area with siding old enough to be brittle, faded, or failing, plus homes in the path of the latest hail or wind event. It writes a postcard for each owner and mails it with a QR code to your project photos. You see who's interested before you knock.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Greg Lawson5418 Cedar Hollow RdOmaha, NE 68135Scan to see the project
Greg L. viewed your siding project photos · 2 min ago
AI-written for this owner · Mailed in 2 days
20–40 yrstypical vinyl siding life, depending on climate and quality
$10K–$25K+typical whole-house siding project
2 daysfrom approval to USPS first-class
The problem
Siding is a big decision homeowners keep putting off, until a storm or a sale forces it.
After hail, out-of-town exterior crews canvass fast. Local contractors need a way to reach owners just as quickly.
Platform leads go to several contractors and turn a $20,000 decision into a race to the lowest bid.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for siding contractors.
app.usespur.com
Plays for Siding
Siding plays you can run in Spur today
Siding age targeting
Original vinyl, hardboard, and wood on older homes.
Built pre-2005Owned 10+ yrs
See the full play →Hail and wind damageHomes in the storm path, mailed within 48 hours.
Storm zipsOwner-occupied
See the full play →New buyer exteriorsBuyers of older homes plan exterior upgrades.
Sold last 120 daysBuilt pre-2006
See the full play →Neighbor marketingMail the street around each job.
Radius 0.25 miSame build year
See the full play →Seasonal campaignsBook spring in winter, check before hail season, and catch summer fading.
Auto-scheduleHail belt
See the full play →Landlord exteriorsRental owners maintaining several properties.
Absentee owner2+ properties
See the full play →Past estimate follow-upRe-mail quotes that stalled and customers with work left.
Your listQuoted 6+ mo ago
See the full play →Leads without AngiExclusive siding leads from homes you chose.
ExclusiveQR tracked
See the full play →Siding postcardsA card that names each home's siding age.
Per-home copyQR tracked
See the full play →Direct mail programAging siding, older cladding, storms, and new buyers, mailed monthly.
Auto-scheduleCost per job
See the full play →Siding and window bundlesHomes likely due for both.
Built pre-1995Equity 40%+
See the full play →See it in Spur
What a siding list looks like in Spur
A sample list for one Omaha zip: owner-occupied single-family homes built 1995–2003 and owned 10+ years. Names are partly masked.
Zip 68135Owner-occupiedBuilt 1995–2003Owned 10+ yrsSingle-family
- Greg L.5418 Cedar Hollow RdBuilt 1999 · vinyl sidingOwned 18 yrsSouth-facing
- Teresa & Al V.5502 Cedar Hollow RdBuilt 1998 · vinyl sidingOwned 24 yrsCorner lot
- Doug P.17210 Hascall StBuilt 2001 · vinyl sidingOwned 11 yrs2-story
- Kara S.17304 Hascall StBuilt 1997 · wood trimOwned 15 yrs2-story
- Ed & Marie N.5321 S 172nd AveBuilt 2000 · vinyl sidingOwned 22 yrsHail May '25
AI draft for Greg L. · 5418 Cedar Hollow Rd
Hi Greg,
Homes on Cedar Hollow Road went up in the late 1990s, and a lot of the original vinyl on the street is showing its age: fading on the south and west sides, cracks from hail, and panels that rattle in the wind.
We just finished re-siding a home around the corner in fiber cement with new trim and soffits. Scan the code on this card to see the before and after.
If you're curious what yours would cost, we offer a free exterior assessment. We'll walk the house with you, point out what needs attention now and what can wait, and give you a written price with no pressure to sign that day.
Ryan Becker · Heartland Exteriors · (402) 555-0153
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to get siding leads without relying on storm chasing
Siding projects are large, typically five figures for a whole house, and homeowners don't take them on lightly. Demand comes from two places: storms that damage siding suddenly, and age that wears it out slowly. A siding company that only chases storms rides a feast-and-famine cycle. One that also targets age keeps crews busy between events.
For age-based campaigns, build year is your best proxy. Vinyl siding can last 20 to 40 years, but lower-grade vinyl installed on homes in the 1980s through early 2000s often fades, becomes brittle, and cracks well before that, especially on sun-facing walls and in hail country. Wood siding needs regular painting, and many owners eventually want something lower-maintenance. Mid-century homes may still have aluminum or older cement-based siding. Long ownership and owner occupancy narrow the list to homes most likely to have original cladding.
After a storm, speed and credibility matter. Build a list in the affected zips within a day or two, name the storm date in your copy, and stress that you're local. Avoid promising that insurance will pay, and never offer to cover or waive a homeowner's deductible, which is illegal in a number of states, including Texas and Colorado.
Be careful with older materials. Some siding installed before the 1980s contains asbestos, which requires proper handling and, in many places, licensed abatement before removal. Homes built before 1978 may also have lead paint on trim. Knowing the rules for your market is part of what makes you the expert.
Show the work. Siding is one of the most visible changes a house can get, so a QR code to before-and-after photos from a nearby project is the strongest pitch you have. Mail the surrounding blocks during and after every job, and keep a yearly reminder going to everyone who scanned but didn't book.
17×+return on a year of Spur Team from one $10,000 siding job
One siding job pays for many years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 500 postcards on Team at $0.94 each = $470
- One $10,000–$25,000 siding project = 17–42× your annual subscription
Example math. Your project size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual siding lead stack
What you needThe usual waySpur
Find homes by siding age or storm pathStorm maps plus a list service✓ Built in
Owner name and mailing addressSkip-tracing service✓ Built in
Copy for each home's age or stormGeneric door hanger✓ Built in
Print and mail fastRush order at a print shop✓ Built in
See who viewed your projectsNot available✓ Built in
Follow-upSeparate CRM✓ Built in
Siding by the numbers
Why siding replacement keeps coming
20–40 yrs
typical life of vinyl siding, shorter for lower grades in sun and hail
Asbestos
cement siding was common on older homes and needs proper handling before removal
17×+
return on a year of Spur Team from one $10,000 siding job
FAQ
Questions from siding contractors
How do I find homes that need new siding?
Target owner-occupied homes built roughly 1985–2005 and owned 10+ years, which are the most likely to have original, aging vinyl. After a storm, pull the affected zips and mail within 48 hours.
How long does vinyl siding last?
Often 20–40 years depending on product quality, sun exposure, and hail. Lower-grade vinyl from the 1990s and 2000s commonly fades and cracks sooner, especially on south- and west-facing walls.
Can I offer to cover a homeowner's insurance deductible?
No. Waiving or rebating a deductible is illegal in a number of states, including Texas and Colorado. Offer a free assessment and documentation instead.
Should I bundle siding with windows or roofing?
Often, yes. Homes old enough for original siding frequently have original windows and roofs too. Spur lets you run a bundled campaign to homes that fit both profiles.
What does Spur cost for a siding contractor?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower postcard pricing.
Keep exploring
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The siding that's failing on your side of town won't replace itself.
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