Owners see their house every day. Chalky, wavy, or cracked siding becomes invisible until a neighbor's new siding makes it obvious.
Siding play · Postcards
Siding postcards that know how long the siding's been up.
Most siding mailers are a stock photo of a perfect house and a phone number, sent to every address in the zip. Spur writes a card for each home that names its build year and what that era's siding is likely doing now, links a QR code to a nearby project, prints it, mails it first-class, and tells you who scanned.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Megan Schultz2709 NW Prairie Ridge DrAnkeny, IA 50023Scan to see the nearby project
Megan S. viewed your siding project photos · 4 min ago
AI-written for this owner · Mailed in 2 days
Build yearon every card, so the siding age fits the home
Nearby projectbehind every QR code, never a stock photo
2 daysfrom approval to USPS first-class
The problem
Siding mailers look the same, and owners don't think their siding is that bad.
A picture of a perfect house from a catalog says nothing about what the owner's street could look like.
Siding is a five-figure decision that takes months. A phone number won't tell you who's quietly interested.
How it works
From list to mailbox in one workflow.
Five steps from a blank card to a booked exterior assessment.
app.usespur.com
See it in Spur
A siding postcard list in Spur
Sample Ankeny homes built 1995–2004, owner-occupied and owned 10+ years. Names are partly masked.
Zip 50023Owner-occupiedBuilt 1995–2004Owned 10+ yrsSingle-family
- Megan S.2709 NW Prairie Ridge DrBuilt 1999 · vinyl sidingSouth-facingOwned 17 yrs
- Tim & Jo W.2815 NW Prairie Ridge DrBuilt 1999 · vinyl sidingOwned 24 yrs
- Craig H.1406 NW Weigel DrBuilt 2001 · vinyl + stoneHail Jun '25
- Lindsey & Ross P.1512 NW Weigel DrBuilt 2002 · vinyl sidingOwned 12 yrs2-story
- Barb E.905 NW Greenwood DrBuilt 1996 · hardboard sidingOwned 29 yrs
AI draft for Megan S. · 2709 NW Prairie Ridge Dr
Hi Megan,
Homes on Prairie Ridge Drive went up around 1999, and much of the original vinyl on the street is showing its age: chalky fading on the south and west walls, panels that crack in hail, and seams that rattle in the wind.
We just finished re-siding a home three streets over in a lower-maintenance product with new trim and soffits. Scan the code on this card to see the before and after.
If you'd like to know what yours would take, we offer a free exterior assessment. We'll walk the house with you, show you what needs attention now and what can wait, and leave a written price.
Nick Olsen · Hawkeye Exteriors · (515) 555-0124
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to write and target siding postcards
Siding is a high-ticket, low-urgency purchase. Unless a storm has torn panels off the house, owners rarely feel they have to act this year, and they've stopped seeing the fading and warping that's obvious to everyone else. A siding postcard's job is to make the owner look at their house again, and to put a real example of something better in front of them.
Build year tells you what's on the wall. Homes built from the mid-1980s through the mid-2000s were often sided in builder-grade vinyl, which commonly fades, becomes brittle, and cracks well before the 20-to-40-year lifespans quoted for better products, especially on sun-facing walls and in hail country. Many homes from the 1980s and 1990s have hardboard siding, which can swell and rot where paint fails. Older homes may have wood, aluminum, or cement-based shingles. Add owner occupancy and 10 or more years of ownership to find homes most likely to have original cladding.
Write to the era. "The vinyl on Prairie Ridge is 26 years old" tells the owner you know their street. A sentence about what that siding usually does by now, such as fading on the south wall or cracking in hail, gives them something to go check. Spur's AI writes those details into each card from the parcel record.
Replace the stock photo with a real one. Siding is one of the most visible changes a house can get. A QR code that opens a before-and-after from a few streets away shows the owner exactly what's possible on a house like theirs, which no catalog image can do. Crop out house numbers and never name the customer.
Keep the offer simple. A free exterior assessment with a written price is the right first step for a five-figure project. Be careful with older homes: some pre-1980s siding contains asbestos, and homes built before 1978 may have lead paint on trim, so know the rules before you promise a price.
Mail more than once. Siding decisions often take a season or two. Re-mail non-responders in spring and late summer, when owners spend the most time outside looking at their house.
15×+return on a year of Spur Team from one $15,000 siding job
One siding job pays for many years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 600 postcards on Team at $0.94 each = $564
- One whole-house siding job at ~$15,000; trim, soffit, and gutters add more
Example math. Your pricing and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual siding mailer
What you needThe usual waySpur
Homes filtered by build year and ownershipEvery door on the carrier route✓ Built in
Copy names the home's siding eraStock photo of a perfect house✓ Built in
QR to a nearby before-and-afterPhone number only✓ Built in
Know who scanned, by nameWait for the phone to ring✓ Built in
Re-mailed in season automaticallyOne drop, then nothing✓ Built in
Postcards by the numbers
Why siding age is the best targeting signal
20–40 yrs
typical vinyl siding life, shorter for builder-grade product on sun-facing walls and in hail country
Pre-1978
homes require lead-safe certified work when siding or trim jobs disturb painted surfaces
15×+
return on a year of Spur Team from one $15,000 siding job
FAQ
Siding postcard questions
What should a siding postcard say?
Name the street and the home's build year, describe what that siding usually looks like by now, and link a QR code to a nearby before-and-after. Offer a free exterior assessment.
Who should I send siding postcards to?
Owner-occupied homes built roughly 1985–2005 and owned 10+ years for aging vinyl and hardboard, and older homes with wood, aluminum, or shingle siding.
Should I use stock photos on siding mailers?
No. A before-and-after from a nearby job is far more persuasive, because it shows a house like the owner's. Crop out the house number.
How often should siding contractors mail?
Each spring and late summer to the same list. Siding is a slow decision, and repeated, specific cards keep you first in line.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Make them look at their siding again.
Build a list of homes by siding age and mail your first card with a nearby project this week. Free to start.
Find homeowners who need new siding — freeFree forever plan · No card · 20 property searches a month
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