Homeowners get heavy-discount mailers from national window companies every month. A generic local flyer gets lost in the stack.
For window and door replacement companies
Window replacement leads from homes old enough to need them.
Spur finds homes with single-pane, aluminum, or first-generation double-pane windows by build year and ownership, writes a postcard about comfort and energy use for each owner, and mails it with a QR code to your estimate page. You reach them before the big national brands do.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Paula Grant2215 Fernwood DrNaperville, IL 60563Scan to book an assessment
Paula G. scanned your window assessment postcard · 4 min ago
AI-written for this owner · Mailed in 2 days
20–30 yrsbefore many double-pane seals and frames fail
Pre-1978homes require lead-safe practices for window work
2 daysfrom approval to USPS first-class
The problem
National window brands own the mailbox. Local installers rarely get a look.
By the time a homeowner fills out a lead form, they've already booked two in-home estimates with someone else.
EDDM routes include new builds with modern windows and renters who can't make the decision.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for window & door companies.
app.usespur.com
Plays for Windows & Doors
Window and door plays you can run in Spur today
Original window replacementPatio and sliding doors
Owner-occupied homes with likely original windows.
Built pre-2000Owned 10+ yrs
See the full play →Entry door upgradesCurb appeal and security for long-time owners.
Owned 15+ yrsBuilt 20+ yrs ago
See the full play →New buyer upgradesBuyers of older homes plan new windows in the first year.
Sold last 90 daysBuilt pre-2000
See the full play →Neighbor marketingMail the street around every installation.
Radius 0.25 miSame build year
See the full play →Seasonal and impact windowsHeating season, cooling season, and storm-season impact windows.
Auto-scheduleCoastal zips
See the full play →Past estimate follow-upRe-mail homeowners who got a quote but waited.
Your listQuoted 6+ mo ago
See the full play →LandlordsLead-safe, per-unit window replacement for older rentals.
Absentee ownerBuilt pre-1980
See the full play →Leads without AngiExclusive window leads from homes you chose.
ExclusiveQR tracked
See the full play →Window postcardsA card that names each home's window era.
Per-home copyQR tracked
See the full play →Direct mail programWindows, sliders, entry doors, and new buyers, mailed monthly.
Auto-scheduleCost per sale
See the full play →Homes with older sliders that stick and leak air.
Built 1975–2000Single-family
See it in Spur
What a window replacement list looks like in Spur
A sample list for one Naperville zip: owner-occupied single-family homes built 1980–1994 and owned 10+ years. Names are partly masked.
Zip 60563Owner-occupiedBuilt 1980–1994Owned 10+ yrsSingle-family
- Paula G.2215 Fernwood DrBuilt 1988 · 2,480 sq ftOwned 21 yrsLikely original windows
- Frank & Lisa D.2231 Fernwood DrBuilt 1987 · 2,760 sq ftOwned 26 yrsTwo sliders
- Joyce M.1409 Aspen CtBuilt 1984 · 1,980 sq ftOwned 33 yrsLikely original windows
- Ben & Rita H.1416 Aspen CtBuilt 1985 · 2,310 sq ftOwned 12 yrsCorner lot
- Owen K.2302 Fernwood DrBuilt 1990 · 2,620 sq ftOwned 17 yrsLikely original windows
AI draft for Paula G. · 2215 Fernwood Dr
Hi Paula,
Homes on Fernwood Drive were built in the late 1980s, and most still have their original double-pane windows. After 30-plus Illinois winters, the seals between the panes often fail (you'll see fogging), and frames and weatherstripping start letting in drafts.
Not every window needs replacing at once. We offer a free assessment where we check each window and door, show you which ones are losing the most, and give you a written price for replacing only those, or all of them, so you can decide.
Scan the code on this card to book a time. We're local, we install with our own crews, and we don't do high-pressure same-day pricing.
Mark Lindgren · Lakeshore Window & Door · (630) 555-0187
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to find window replacement leads before the national brands
Replacement windows are a big-ticket, considered purchase, and homeowners usually get several estimates. National window brands spend heavily on mail and TV, which means the homeowner's first impression of the category is often a heavy-discount offer with a same-day signing deadline. Local companies win by being specific, honest, and early.
Build year is the core signal. Homes built before about 1980 often still have single-pane or early aluminum windows, which are the biggest comfort and efficiency upgrade. Homes built from about 1980 to the mid-1990s usually have first-generation double-pane windows, and after 25–30 years the seals commonly fail, letting the insulating gas escape and causing fogging between the panes. Combine build year with long ownership and owner occupancy to find homes most likely to still have their original windows.
Lead with comfort, not just energy savings. Homeowners notice drafts, cold rooms, condensation, and street noise more than a percentage on their utility bill. Copy that names those experiences for a home of their age, and offers an assessment that tells them which windows actually need attention, builds trust that heavy-discount mailers don't.
Compliance is part of the job. For homes built before 1978, the EPA's Renovation, Repair and Painting rule requires lead-safe work practices and a certified firm when disturbing painted surfaces, which window replacement almost always does. Saying you're RRP-certified on mail to older neighborhoods is both required knowledge and a trust signal.
Finally, follow your installations. Neighbors in the same subdivision usually have the same original windows. A card after each install, mentioning the nearby project without naming the customer, gives the street a real local reference and a reason to book.
Expect a longer decision cycle than most trades. Homeowners often scan a window postcard months before they're ready to buy, waiting for a tax refund, a bonus, or the end of winter. Keep owners who scanned on a light follow-up schedule so your company is still the first call when they're ready, and re-mail past estimates every six months.
13×+return on a year of Spur Team from one $8,000 window project
One window job pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 500 postcards on Team at $0.94 each = $470
- One $8,000–$20,000 window project = 13–34× your annual subscription
Example math. Your project size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual window marketing stack
What you needThe usual waySpur
Find homes by window eraPurchased lists or EDDM✓ Built in
Owner name and mailing addressList broker✓ Built in
Comfort-focused copy for each homeGeneric discount mailer✓ Built in
Print and mailMail house with minimums✓ Built in
Know who's interestedNot available✓ Built in
Pipeline trackingSeparate CRM✓ Built in
Windows & Doors by the numbers
Why older windows are worth replacing
25–30%
of residential heating and cooling energy use comes from heat gain and loss through windows
Pre-1978
homes require a lead-safe certified firm when window work disturbs painted surfaces
13×+
return on a year of Spur Team from one $8,000 window project
FAQ
Questions from window & door companies
How do I find homes that need replacement windows?
Use build year as a proxy for window age. Owner-occupied homes built before the mid-1990s and owned 10+ years are the most likely to still have original windows. Pre-1980 homes often have single-pane or aluminum frames.
How do local window companies compete with national brands?
Be specific and honest. Mail a card that names the home's age and the likely issue, offer an assessment instead of a same-day discount, and follow up quickly on every scan. Homeowners notice the difference.
Do I need to be lead-safe certified for window replacement?
For homes built before 1978, the EPA's RRP rule generally requires a certified firm and lead-safe practices when work disturbs painted surfaces, which window replacement usually does.
Can I target entry and patio doors separately?
Yes. Run separate campaigns: entry doors for long-time owners focused on curb appeal and security, and patio doors for homes built in the era of older aluminum sliders.
What does Spur cost for a window company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower postcard pricing.
Keep exploring
Related trades and guides
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