A cold room in January sends owners searching. By March the feeling fades, and so does the project.
Window play · Seasonal campaigns
Window campaigns timed to the first cold snap, the first heat wave, and storm season.
Owners think about windows when they feel them: the draft in November, the hot west room in July, the hurricane warning in August. Spur schedules a card for each of those moments, mails it four to six weeks ahead, and alerts you as owners scan, so your install calendar fills before the weather turns.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Erik Sandberg8711 Bennett PlEden Prairie, MN 55344Scan to book before December
Erik S. scanned your fall window card · 8 min ago
AI-written for this owner · Mailed in 2 days
3 wavesheating season, cooling season, and storm season
4–6 weeksahead of each wave is when the card lands
Auto-scheduledset the calendar once and Spur mails every year
The problem
Window demand follows the weather, and most marketing follows it too late.
Custom windows can take weeks to arrive. Owners who start in November often can't get an install until spring.
In coastal markets, owners ask about impact windows the week a storm is named, when nobody can install in time.
How it works
From list to mailbox in one workflow.
Five steps from a reactive calendar to one that books ahead.
app.usespur.com
See it in Spur
A fall window list in Spur
Sample Eden Prairie homes built 1980–1995, pulled for the September heating-season campaign. Names are partly masked.
Zips 55344 + 55347Built 1980–1995Owner-occupiedOwned 10+ yrsMail date: Sep 15
- Erik S.8711 Bennett PlBuilt 1984 · 2,350 sq ftLikely original windows
- Kim & Lars J.8730 Bennett PlBuilt 1984 · 2,600 sq ftOwned 21 yrs
- Becca W.16540 Valley View RdBuilt 1989 · 1,980 sq ftScanned last spring
- Doug & Pat M.7402 Kingston DrBuilt 1981 · 2,800 sq ftOwned 33 yrsPatio slider
- Yusuf A.9015 Hilloway RdBuilt 1992 · 2,450 sq ftLikely original windows
AI draft for Erik S. · 8711 Bennett Pl
Hi Erik,
Homes on Bennett Place were built around 1984, and most still have their original windows. If you felt a draft near them last winter, or saw frost on the inside of the glass, you'll feel it again in a couple of months.
Custom windows take several weeks to arrive, so now is the time to plan. Book a free draft check and we'll show you which windows are losing the most heat. If you go ahead, we can install before the deep cold, or one room at a time through the winter so the house stays warm.
Scan the code to pick a time.
Jenna Holm · Lakeland Window Co. · (952) 555-0119
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to plan a window replacement marketing calendar
Windows are a comfort purchase, and owners feel comfort with the seasons. A drafty window is easy to ignore in May and impossible to ignore in January. A west-facing picture window is fine in April and unbearable in August. A marketing calendar that mails ahead of each of those moments books more work, and books it early enough to install.
Lead times shape the calendar. Custom-sized replacement windows often take several weeks to manufacture, so a card that lands after the first cold snap is already late. Mail heating-season campaigns in September, so owners can book an assessment, order, and install before the deep cold. In hot climates, mail low-E and heat-blocking offers in March and April, ahead of the first heat wave.
Winter doesn't have to be slow. Experienced crews install in cold weather by doing one opening at a time, so the house is never open for long. Saying that on your fall card turns a seasonal objection into a reason to book, and keeps your crews working in the months when many companies cut back.
Coastal markets have a third wave. In Florida's high-velocity hurricane zones, the Florida Building Code requires impact-rated protection for windows and doors, and many other coastal areas have wind-borne debris requirements. Owners think about impact windows when a storm is named, which is far too late. Mailing impact window offers in March through May lets owners act while manufacturers and installers have capacity.
Keep the offers honest. Seasonal marketing invites fake deadlines and "this week only" pricing, which owners have learned to distrust. A real reason to act now, such as product lead times or getting on the calendar before the weather turns, is more persuasive and more truthful.
Set the calendar once. Spur keeps each list current, writes each season's card, and mails on the dates you choose, every year. Everyone who scanned last season but didn't buy can be included automatically.
25×+return on a year of Spur Team from three seasonal campaigns
One season of booked installs covers Spur many times over.
- Spur Team: $49/mo billed annually = $588/yr
- 1,200 cards on Team at $0.94 each = $1,128 across three campaigns
- 2 full window projects (~$24,000) + 3 partial projects (~$12,000) ≈ $36,000
Example math. Your pricing and close rates will vary. Run your own numbers →
One tool, not four
Spur vs. the usual reactive calendar
What you needThe usual waySpur
Cards land 4–6 weeks before each waveMail after the phones start ringing✓ Built in
Lead times built into the scheduleOwners wait months for an install✓ Built in
Different card for each seasonSame discount all year✓ Built in
Mailed automatically every yearRemember to reorder✓ Built in
Winter installs booked room by roomCrews idle until spring✓ Built in
Seasonal Campaigns by the numbers
Why timing matters for windows
HVHZ
Florida's high-velocity hurricane zones require impact-rated protection for windows and doors
25–30%
of residential heating and cooling energy use is due to heat gain and loss through windows
25×+
return on a year of Spur Team from three seasonal campaigns
FAQ
Seasonal window marketing questions
What is the best time of year to market replacement windows?
Ahead of the seasons owners feel: September for heating season, March and April for cooling season in hot climates, and spring for impact windows in coastal areas.
Can windows be installed in winter?
Yes. Experienced crews replace one opening at a time, so the house is only open briefly. Saying so on your fall card keeps winter bookings coming.
When should coastal companies market impact windows?
In March through May, well before peak hurricane season, so owners can order and install while manufacturers and crews have capacity.
Can Spur run the same campaigns every year?
Yes. Set the dates once and Spur refreshes the list, writes each season's card, and mails automatically every year.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Book the season before owners feel it.
Set your heating, cooling, and storm-season window campaigns once, and Spur mails each on time, every year. Free to start.
Schedule my window campaigns — freeFree forever plan · No card · 20 property searches a month
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