Fogged panes, failed seals, and drafty frames show up on inspection reports. New owners move in already thinking about windows.
Window play · New homeowners
Buyers of older homes plan new windows in year one. Help them plan it.
People who just bought a 1980s house already know the windows are old. They saw it in the inspection report. Spur finds recent buyers of older homes in your area, writes a welcome card with a free window and door assessment, and mails it in their first weeks, before they've collected three quotes from national brands.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jordan Ellis487 Maplewood DrWesterville, OH 43081Scan to book your assessment
Jordan E. scanned your welcome card · 3 min ago
AI-written for this owner · Mailed in 2 days
Sold last 90 daysbuyers of older homes, from recorded sales
Year onewhen most new owners plan their biggest upgrades
Monthlynew sales added and mailed automatically
The problem
New buyers want window quotes, and everyone else is mailing them too.
After closing costs and moving, few buyers want to replace every window at once. A pushy whole-house quote scares them off.
New owners get dozens of offers in the first month. A generic window coupon blends right in with the rest.
How it works
From list to mailbox in one workflow.
Five steps from a recorded sale to a signed window project.
app.usespur.com
See it in Spur
A new homeowner window list in Spur
Sample Westerville homes built before 2000 that sold in the last 90 days. Names are partly masked.
Zips 43081 + 43082Sold last 90 daysBuilt pre-2000Owner-occupiedSingle-family
- Jordan E.487 Maplewood DrSold 3 weeks ago · built 1986Likely original windows
- Priya & Nate V.152 Cherrington RdSold 7 weeks ago · built 1978Pre-1978 · RRP applies
- Logan H.933 Hempstead RdSold 5 weeks ago · built 1994Patio slider
- Carmen & Eli B.610 Shrewsbury CtSold 2 weeks ago · built 1989Relocated from Denver
- Wes T.1288 Old Farm CtSold 10 weeks ago · built 1972Pre-1978 · RRP appliesSingle-pane likely
AI draft for Jordan E. · 487 Maplewood Dr
Hi Jordan, welcome to Maplewood Drive.
Homes on your street were built around 1986, and most still have their original windows. If your inspection report mentioned fogged glass, failed seals, or drafty frames, that's common for windows of that age.
You don't have to replace everything at once. We offer a free assessment for new owners: we check every window and door, rank them by how much they're costing you in comfort, and give you a written plan you can do in phases over a few years.
Scan the code to book a time that works around your move.
Laura Stein · Buckeye Window & Door · (614) 555-0137
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new owners of older homes are the best window prospects
Buying a house is the moment owners pay the most attention to its condition. A home inspection lists every fogged pane, failed seal, rotted sill, and painted-shut sash, and the buyer reads all of it. For owners of homes built before about 2000, windows are often near the top of the list. That makes recent buyers of older homes one of the warmest audiences a window company can mail.
But their situation is specific. Closing costs, moving, and furniture have drained the budget, and most buyers aren't ready to sign a whole-house contract in month one. What they want is a plan: which windows are urgent, which can wait, and what each phase would cost. A company that offers that, without pressure, earns the first project and usually the rest.
Target carefully. Filter recorded sales to owner-occupied homes built before 2000. Exclude new construction and recent builds with modern low-E windows, and leave investor purchases for a separate landlord campaign. Mail within the first few weeks of the sale, addressed to the buyer by name.
Know the rules for older homes. For homes built before 1978, the EPA's Renovation, Repair and Painting rule requires a certified firm and lead-safe work practices when replacing windows disturbs painted surfaces, and you must give the owner the EPA's Renovate Right pamphlet before work starts. New buyers with young children appreciate hearing that you're certified.
Follow up on a calendar. Many buyers scan in month one and book in month three or four, once they've settled in. A second card a few months later, offering to start with the worst two or three windows, often converts owners who weren't ready the first time.
Use the visit to note the doors, too. Older homes often have original sliders and entry doors that leak air. Adding them to the written plan gives the owner a complete picture and gives you a longer list of future projects.
15×+return on a year of Spur Team from four phased window projects
A phased plan turns one buyer into several projects.
- Spur Team: $49/mo billed annually = $588/yr
- 720 welcome and follow-up cards on Team at $0.94 each = $677
- 4 first-phase projects at ~$4,800 ≈ $19,200, with later phases to come
Example math. Your pricing and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. generic new-mover mail
What you needThe usual waySpur
Buyers of homes old enough to need windowsEvery new mover in the zip✓ Built in
Buyer's name from the recorded sale"Current Resident"✓ Built in
Mailed within weeks of the saleMonthly list, often stale✓ Built in
Phased plan offer that fits a new-owner budgetWhole-house discount✓ Built in
Follow-up card when they're settledOne card, then nothing✓ Built in
New Homeowners by the numbers
Why new owners of older homes need a window plan
Pre-1978
homes require lead-safe certified work and the Renovate Right pamphlet before window replacement
25–30%
of residential heating and cooling energy use is due to heat gain and loss through windows
15×+
return on a year of Spur Team from four phased window projects
FAQ
New homeowner window questions
Should I replace windows right after buying a house?
Not necessarily all at once. A window assessment ranks each window by urgency, so new owners can replace the worst first and phase the rest over a few years.
How do I find people who just bought older homes?
Use recorded sales. In Spur, filter for owner-occupied homes built before 2000 that sold in the last 90 days, and Spur adds the buyer's name.
What should a window company offer new homeowners?
A free assessment and a written, phased plan. It respects a stretched post-closing budget and puts you first in line for every phase.
What changes for homes built before 1978?
The EPA RRP rule applies. You need a certified firm, lead-safe practices, and to give the owner the Renovate Right pamphlet before work starts.
Keep exploring
Related plays and guides
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