Owners who got a quote often wanted to buy, just not yet. After one follow-up call, most companies never contact them again.
Window play · Past estimates and customers
Your stalled window estimates and half-finished houses are your best leads.
Every window company has a drawer full of estimates that never signed and customers who replaced the front windows and meant to do the back. Spur turns that history into cards that name the quote or job, removes owners who moved, and alerts you when someone scans, so last year's maybe becomes this year's install.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Nora Lindqvist15520 SW Division StBeaverton, OR 97006Scan to see your saved quote
Nora L. scanned your saved quote card · 14 min ago
AI-written for this owner · Mailed in 2 days
Known homesmeasurements and quotes already in your files
Movers removedsold homes dropped from the list automatically
Lower costper signed project than finding a new owner
The problem
Window companies spend heavily on new leads and ignore the ones they already measured.
Customers who did the front windows meant to do the rest. Without a reminder, the second phase goes to whoever mails them next.
You already have measurements, window counts, and prices. Nobody turns that into a reason to reach out.
How it works
From list to mailbox in one workflow.
Five steps from an old estimate list to signed projects.
app.usespur.com
See it in Spur
A past estimate and customer list in Spur
Sample Beaverton estimates and customers from 2023–2025, grouped by situation. Names are partly masked.
Your estimates + jobs 2023–2025Still owner-occupiedExclude sold homesGrouped by situationZips 97006 + 97007
- Nora L.15520 SW Division St8 windows 2024 · 9 quotedPhase two open
- Grant & Mei T.4120 SW 170th AveEstimate Apr 2025 · 14 windowsStalled estimate
- Dolores R.16815 SW Farmington RdWindows 2022Patio door not done
- Ian & Kate B.6050 SW Murray BlvdEstimate Oct 2024 · 11 windowsStalled estimateScanned twice
- Phil W.15102 SW Weir RdWindows + entry door 2021Warranty check-in
AI draft for Nora L. · 15520 SW Division St
Hi Nora,
We replaced the eight windows on the front of your house in 2024, and at the time we also quoted the nine on the back and sides. If you've been meaning to finish the house, we'd like to make that easy.
We'll hold last year's price on those nine windows through the end of March, and since we already have your measurements, we can order right away and install in a single day.
Scan the code to see your saved quote, or call and we'll pull up your file.
Tessa Grady · Cascade Window & Door · (503) 555-0177
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win window projects from estimates and past customers
Window companies spend a lot to get in front of a homeowner: mail, ads, lead fees, and hours of a sales rep's time measuring and presenting. When an estimate doesn't close, most of that investment is written off after a call or two. But many of those owners still want new windows. They were waiting for a bonus, the end of winter, or a second opinion, and the company that reaches them when they're ready wins the job.
Start by grouping your history. Stalled estimates from the last 6 to 24 months are the largest group. Phased customers, who replaced some windows and meant to do the rest, are the warmest. Past customers whose windows are done may still need patio or entry doors, and a warranty check-in a few years after install is a reason to visit.
Remove anyone who sold the home. Spur checks recorded sales and drops those addresses, so you don't mail a quote to someone who moved. The new owner at that address is a different prospect, with a different card.
Name the quote or the job. "We quoted 14 windows for your home in April" is specific and reminds the owner that you already did the work of measuring. Pair it with one clear reason to act, such as honoring last year's price for a limited time, or a faster install because measurements are on file. Avoid inventing urgency; owners can tell.
Time it to the season. Stalled estimates convert best when the owner is feeling the problem again, so mail just ahead of heating or cooling season. Phased customers often respond in the new year, when budgets reset.
Track what comes back. Over a year, you'll see which groups sign and at what cost, and you can tune timing and offers. For many companies, this is the cheapest source of signed projects they have.
40×+return on a year of Spur Team from reactivated estimates and phases
Measured homes are the cheapest projects you'll ever sign.
- Spur Team: $588/yr, plus 400 cards on Team at $0.94 each = $376
- 3 stalled estimates signed (~$30,000) + 2 second phases (~$12,000) ≈ $42,000
- Year one total cost: $964
Example math. Close rates and project size vary. Run your own numbers →
One tool, not four
Spur vs. the usual estimate follow-up
What you needThe usual waySpur
Every open estimate mailed on scheduleOne call, then nothing✓ Built in
Sold homes removed automaticallyMail to people who moved✓ Built in
Card names the quote and window countGeneric "still interested?"✓ Built in
Timed to heating and cooling seasonWhenever someone remembers✓ Built in
Signed projects tracked by groupNo idea what came back✓ Built in
Past Customers by the numbers
Why past estimates are worth re-mailing
Already measured
window counts, sizes, and prices from your own files make follow-up fast and specific
25–30%
of residential heating and cooling energy use is due to windows, a reason owners keep coming back to it
40×+
return on a year of Spur Team from reactivated estimates and phases
FAQ
Past estimate and customer questions
How should I follow up on a window estimate that didn't close?
Mail a card that names the estimate and window count, gives one real reason to act now, and includes a QR code to the saved quote. Time it ahead of heating or cooling season.
How long after an estimate is it worth following up?
Estimates from the last 6 to 24 months are worth mailing. Many owners who didn't sign the first time were waiting, not saying no.
Can I upload estimates from my CRM?
Yes. Export estimates and past jobs as a CSV and upload it. Spur removes current customers and homes that have sold.
What should I offer past window customers?
The windows they didn't do yet, patio or entry doors, and a warranty check-in a few years after install.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Your next signed project is already in your estimate file.
Upload your open window estimates and past customers, and mail each a card that names the quote. Free to start.
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