Lead marketplaces sell the same homeowner to several contractors, and the job goes to whoever answers first or bids lowest.
For contractors and remodelers
Contractor leads from homeowners nobody else is calling.
Stop paying for shared leads that four other contractors are also calling. Spur finds homeowners by property age, equity, and neighborhood, mails them an AI-written postcard about their home, and alerts you the moment they scan to book an estimate.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Carlos Medina8710 Briar HollowSan Antonio, TX 78250Scan to book an inspection
Carlos M. booked an estimate · 6 min ago
AI-written for this owner · Mailed in 2 days
Year builttargeting for roofs, HVAC, and remodels
Exclusiveleads, not shared with other contractors
QRstraight to your booking page
The problem
Shared leads make you compete on price.
Canvassing works, but your crew can't knock every door in a zip code every season.
By the time the roof leaks, they call whoever's magnet is on the fridge.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for contractors.
app.usespur.com
Plays for Contractors
Contractor plays you can run in Spur today
Homes old enough that the original roof is likely due.
Built 2000–2006Owner-occupied
Reach homeowners in zip codes hit by hail or wind.
Zip codeSingle-family
Owners with equity to fund kitchens, baths, and additions.
Equity 50%+Owned 10+ yrs
Recent buyers planning their first projects.
Sold < 6 mos
Mail the street around every job you complete.
RadiusSame street
Rental owners who need turnover and repair work.
Absentee2–4 units
See it in Spur
A roofer's target list in Spur
Sample results for homes with likely original roofs in one zip code. Names are partly masked.
Zip 78250Built 1998–2005Owner-occupiedOwned 10+ yrs
- Carlos M.8710 Briar HollowBuilt 2002Owned 18 yrsSingle-family
- Teresa & Jim W.8824 Timber PathBuilt 1999Owned 21 yrs2-story
- Alan G.9105 Autumn AshBuilt 2001Owned 14 yrsSingle-family
- Sylvia R.8619 Meadow BendBuilt 2003Owned 12 yrsCorner lot
- Hung & Lan N.9230 Cedar RunBuilt 2000Owned 20 yrsSingle-family
AI draft for Carlos M. · 8710 Briar Hollow
Hi Carlos,
Your home on Briar Hollow was built in 2002, which means it may still have its original roof. In San Antonio's heat and hail, most asphalt shingle roofs are due for a close look by year 20.
We're doing free roof inspections on a few homes in your neighborhood this month. It takes about 30 minutes, you get photos of anything we find, and there's no obligation.
Scan the code to pick a time that works for you.
Lone Star Roofing · (210) 555-0154
Sample data for illustration. Your results depend on your market and filters.
Playbook
How contractors get jobs from direct mail
Direct mail works for contractors because it lets you choose the homeowner. Lead marketplaces decide who you get and sell them to others. Mail lets you pick the homes most likely to need your service and reach them before they start shopping.
Use the house itself to choose the list. Year built tells you roughly how old the roof, HVAC system, water heater, or windows are likely to be. Ownership length tells you whether the current owner has probably replaced them already. Equity tells you whether they can afford a bigger project. Together, those three filters do most of the work.
Make the offer low-risk. A free inspection, a free estimate, or a seasonal check-up is easier to say yes to than "call us for a quote". A QR code that goes straight to your booking page removes the phone tag.
Mail around every job you finish. Neighbors see your trucks and yard signs; a postcard that says you just worked on a home down the street turns that into calls.
Check your state and local rules for contractor advertising, which often require a license number on marketing materials, and avoid storm-chasing language that overstates damage or insurance coverage.
20×return on a year of Spur Team from one $12,000 job
One job pays for years of Spur.
- Spur Team: $588/yr billed annually
- 500 postcards on Team at $1.09 each = $545
- One $12,000 roof or remodel = 20× your annual subscription
Example math. Job values vary by trade and market. Run your own numbers →
One tool, not four
Spur vs. buying contractor leads
What you needThe usual waySpur
Who gets the leadShared with several contractors✓ Built in
Choosing the homesThe marketplace decides✓ Built in
Cost modelPay per lead, even bad ones✓ Built in
Your brand in the homeNone until you call✓ Built in
Follow-upManual calls and texts✓ Built in
From Contractors using Spur
Results from the mailbox.
“I targeted homes over 15 years old in my service area and mailed 60 AI postcards with a QR to my estimate page. Got 11 scan alerts in the first two weeks and booked 4 jobs.”
FAQ
Questions from contractors
Can I really get contractor leads without Angi or HomeAdvisor?
Yes. With direct mail you choose the homeowners and the lead belongs only to you. Many contractors use mail to reduce how much they spend on shared leads.
How do I target homes that need a new roof or HVAC system?
Filter by year built and ownership length. Homes old enough that their original systems are due, with owners who have been there a long time, are the best targets.
Can I mail around a job I just finished?
Yes. Pull the homes on the same street or within a radius, and Spur writes a card that mentions the nearby project.
What should my QR code link to?
Your booking page or estimate form is best, so the homeowner can book without calling. Spur alerts you on every scan.
Do you have trade-specific pages?
Yes. See Spur for Home Services for HVAC, plumbing, roofing, electrical, landscaping, and more.
Keep exploring
Related roles and guides
Start in minutes. No card required.
Your next job is in a neighborhood you drive through every day.
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