Faded vinyl, warped panels, and soft trim show up in listing photos and inspection reports. New owners move in with a list.
Siding play · New homeowners
New owners of older homes want a new exterior. Help them plan it.
People who buy a 25-year-old house often already have a list of what they'll change, and the faded siding is usually on it. Spur finds recent buyers of older homes in your area, writes a welcome card with a free exterior assessment, and mails it in their first weeks, while they're still deciding what to do first.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Ashley Park11392 Sand Creek BlvdFishers, IN 46037Scan to see color options
Ashley P. scanned your welcome card · 2 min ago
AI-written for this owner · Mailed in 2 days
Sold last 120 daysbuyers of older homes, from recorded sales
Year onewhen new owners plan their biggest exterior changes
Monthlynew sales added and mailed automatically
The problem
New buyers want a fresh exterior, and the first contractor they trust wins it.
After closing, most buyers can't re-side the whole house at once. They need a plan, not a high-pressure whole-house quote.
New owners get a stack of offers in the first month. A generic siding coupon disappears into it.
How it works
From list to mailbox in one workflow.
Five steps from a recorded sale to a signed siding job.
app.usespur.com
See it in Spur
A new homeowner siding list in Spur
Sample Fishers homes built before 2006 that sold in the last 120 days. Names are partly masked.
Zips 46037 + 46038Sold last 120 daysBuilt pre-2006Owner-occupiedSingle-family
- Ashley P.11392 Sand Creek BlvdSold 4 weeks ago · built 2000Original vinyl likely
- Derek & Sonia M.8811 Ashton PlSold 9 weeks ago · built 1994Hardboard likely
- Hailey R.10215 Cumberland Pointe BlvdSold 6 weeks ago · built 20032-story
- Marcus & Jen T.12730 Brookshire PkwySold 3 weeks ago · built 1998Relocated from Chicago
- Nina F.9622 Geist Ridge DrSold 14 weeks ago · built 1991Lake areaHardboard likely
AI draft for Ashley P. · 11392 Sand Creek Blvd
Hi Ashley, welcome to Sand Creek.
Homes on your street were built around 2000, and most still have their original vinyl siding. After 25 years, it's common to see fading, a few cracked or loose panels, and trim that needs attention. A lot of new owners also simply want the outside to feel like theirs.
We offer new owners a free exterior assessment. We'll walk the house with you, show you siding and color options on your actual home, and give you a written plan you can do all at once or in phases.
Scan the code to see color options and book a time.
Tyler Brooks · Crossroads Exteriors · (317) 555-0156
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new owners of older homes are strong siding prospects
A home purchase is one of the few times owners study every inch of a house's exterior. Listing photos, the inspection report, and the walk-through all draw attention to faded siding, cracked panels, swollen hardboard, and rotted trim. And unlike long-time owners who've stopped seeing it, new owners are actively deciding what to change. That makes buyers of older homes one of the most receptive audiences for a siding contractor.
Their motivations are broader than repair. Many new owners want the house to look like theirs: a new color, a different texture, board-and-batten on the gables. A siding contractor who leads with design, showing options and colors on the owner's actual house, connects with that in a way a repair-focused card doesn't.
But the budget is usually tight in year one. Closing costs and moving expenses come first, and few buyers want to commit to a whole-house project immediately. Offer a written, phased plan: the worst elevations first, the rest next year. That earns trust and positions you for every phase.
Target carefully. Filter recorded sales to owner-occupied homes built before about 2006, so you skip new construction. Exclude investor purchases, which belong on a landlord list. Mail within the first few weeks, addressed to the buyer by name. Spur adds the name from the recorded sale.
Watch for HOA rules. Many subdivisions require architectural approval before changing siding material or color, and approval can take weeks. Offering to help prepare the HOA submission is a small service that removes a real obstacle for new owners.
Follow up in season. Buyers who close in fall or winter often scan and then wait for spring. A second card in early spring, when exterior projects get scheduled, catches them when they're ready.
Look past the siding, too. A new owner of a 25-year-old house often has original windows, aging gutters, and soft fascia boards. Noting those during the assessment, with honest priorities and prices, gives the owner a complete exterior plan and makes you the contractor they call for each part of it.
20×+return on a year of Spur Team from two new-owner siding jobs
One new owner's exterior pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 720 welcome and follow-up cards on Team at $0.94 each = $677
- 2 siding jobs at ~$14,000 ≈ $28,000, with phased work to follow
Example math. Your pricing and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. generic new-mover mail
What you needThe usual waySpur
Buyers of homes old enough to need sidingEvery new mover in the zip✓ Built in
Buyer's name from the recorded sale"Current Resident"✓ Built in
Design and color offerGeneric discount✓ Built in
Phased plan and HOA helpWhole-house quote or nothing✓ Built in
Spring follow-up for winter buyersOne card, then nothing✓ Built in
New Homeowners by the numbers
Why new owners plan exterior work
Top tier
siding replacement consistently ranks among the better exterior projects for cost recouped at resale
Pre-1978
homes require lead-safe certified work when siding or trim jobs disturb painted surfaces
20×+
return on a year of Spur Team from two new-owner siding jobs
FAQ
New homeowner siding questions
Should new homeowners replace siding right away?
Only if it's failing. Otherwise, an exterior assessment and a phased plan let new owners start with the worst elevations and spread the cost.
How do I find people who just bought older homes?
Use recorded sales. In Spur, filter for owner-occupied homes built before 2006 that sold in the last 120 days, and Spur adds the buyer's name.
What should a siding contractor offer new homeowners?
A free exterior assessment with color and material options on their actual house, a written phased plan, and help with any HOA approval.
Do HOAs need to approve new siding?
Many do, especially for changes in material or color. Check the community's rules and offer to help prepare the submission.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the contractor who helped them make it theirs.
Find every recent buyer of an older home in your area and mail a free exterior assessment offer. Free to start.
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