Homeowners act right after water shows up. If your name isn't already in front of them, they call the first ad they see.
For basement waterproofing contractors
Basement waterproofing leads, mailed before and after the heavy rain.
Spur finds older homes with basements in your service area, writes a postcard about seepage, sump pumps, and dry basements for each owner, and mails it ahead of spring rains or within days of a big storm. You hear from homeowners while the floor is still wet.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Susan Reilly27615 Detroit RdWestlake, OH 44145Scan to book your inspection
Susan R. scanned your basement inspection postcard · 1 min ago
AI-written for this owner · Mailed in 2 days
Pre-1990basements are the most likely to lack modern drainage
7–10 yrstypical life of a sump pump
2 daysfrom approval to USPS first-class
The problem
Wet basements are urgent for a week, then forgotten until the next storm.
National waterproofing brands advertise constantly. Local contractors need a more personal, more local message.
Broad mail reaches slab homes and newer construction that will never need you.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for basement waterproofing companies.
app.usespur.com
Plays for Waterproofing
Waterproofing plays you can run in Spur today
Waterproofing postcardsFlood-zone outreach
A calm card about seepage, sump pumps, and a free inspection.
Built pre-1990Full basement
See the full play →Direct mail programPre-spring and post-storm waves, tracked to the job.
Auto-scheduleCost per install
See the full play →New homeownersA welcome card and free check for buyers of older homes.
Sold last 90 daysBuilt pre-1990
See the full play →Sump pump replacementPumps 7–10 years old are near the end.
Owned 8+ yrsBuilt 2005–2016
See the full play →Basement finishing prepOwners who want to finish need it dry first.
Equity 40%+3+ beds
See the full play →Seasonal campaignsMail before thaw, after storms, and before fall.
Auto-scheduleBuilt pre-1990
See the full play →Neighbor marketingMail the street around every install.
Radius 0.25 miSame era
See the full play →Leads without AngiExclusive waterproofing leads from homes you chose.
ExclusiveQR tracked
See the full play →Past customers and estimatesCheck-ups for installs and a follow-up for stalled quotes.
Your listQuoted 6+ mo ago
See the full play →Crawlspace encapsulationOlder homes with damp, vented crawlspaces.
Built pre-1980Single-family
See the full play →Homes near creeks and in mapped flood areas.
Near waterOwner-occupied
See it in Spur
What a waterproofing list looks like in Spur
A sample list for one Cleveland-area zip: owner-occupied single-family homes built 1950–1985 with full basements. Names are partly masked.
Zip 44145Owner-occupiedBuilt 1950–1985Single-familyFull basement
- Susan R.27615 Detroit RdBuilt 1962 · full basementOwned 19 yrsNear creek
- Brian & Kate O.2418 Dover Center RdBuilt 1958 · full basementOwned 11 yrsBlock walls
- Marilyn G.2290 Columbia RdBuilt 1955 · full basementOwned 31 yrsBlock walls
- Tom & Nina H.28120 Center Ridge RdBuilt 1971 · full basementOwned 14 yrsFinished
- Ray L.2502 Dover Center RdBuilt 1966 · full basementOwned 9 yrsLow lot
AI draft for Susan R. · 27615 Detroit Rd
Hi Susan,
Last Tuesday's storm dropped close to three inches of rain on Westlake, and homes from the early 1960s, built with block foundations and older drain tile, took the brunt of it.
If you noticed damp walls, water along the floor edge, a musty smell, or a sump pump that ran for hours, those are worth a look before the next storm. Often the fix is simpler than people expect: a new pump, a battery backup, or regrading a downspout.
We offer a free inspection and a written explanation of what we find, including what you can do yourself. Scan the code on this card to book a time this week.
Greg Malone · DryLine Basement Systems · (440) 555-0166
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to market basement waterproofing after storms and before spring
Basement waterproofing demand arrives in pulses. A heavy rain or a fast spring thaw puts water in thousands of basements at once, homeowners act within days, and then the urgency fades until the next storm. Companies that already have their name in the house, and can reach the right neighborhoods within days of a storm, capture most of those calls.
Start with the house. Full basements are common in the Midwest, Northeast, and parts of the Mid-Atlantic, and far less common in the South and West. Within your service area, homes built before about 1990 are the most likely to have block foundations, aging or absent interior drainage, and original sump pumps, if they have one at all. Long-time owners have usually seen water before and know it can happen again.
Water comes from predictable places. Hydrostatic pressure from saturated soil pushes water through cracks and the joint where wall meets floor. Downspouts that dump next to the foundation and lots that slope toward the house make it worse. Sump pumps commonly last around seven to ten years, and a failed pump during a storm is one of the most common causes of a flooded basement.
Time your mail to the weather. Run a campaign every year a few weeks before snowmelt and spring rain, and keep a post-storm campaign ready to launch to your most affected neighborhoods within a few days of a major rain event. Name the storm in your copy. Homeowners respond to specifics.
Earn trust with honesty. Many wet basements need only a pump replacement, a battery backup, or a downspout extension. Say so in your copy, offer a free inspection with a written report, and save the full interior drainage system pitch for the homes that need it. Owners who want to finish their basement are another strong audience, because the space has to be reliably dry first.
8×+return on a year of Spur Team from one $5,000 system
One waterproofing job pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards on Team at $0.94 each = $376
- One $5,000–$15,000 interior drainage system = 8–25× your annual subscription
Example math. Your job size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual waterproofing marketing
What you needThe usual waySpur
Target older homes with basementsBroad ads or EDDM✓ Built in
Owner name and mailing addressList broker✓ Built in
Storm-specific copyGeneric flyer✓ Built in
Mail within days of a stormNot practical with print shops✓ Built in
Know who's interestedNot available✓ Built in
Follow-upSeparate CRM✓ Built in
Waterproofing by the numbers
Why a dry basement is worth paying for
7–10 yrs
typical life of a sump pump, and a failed pump is a common cause of flooded basements
24–48 hrs
is how quickly mold can begin growing on wet building materials
8×+
return on a year of Spur Team from one $5,000 system
FAQ
Questions from basement waterproofing companies
How do I get basement waterproofing leads?
Target owner-occupied homes built before about 1990 with full basements in your service area. Mail a pre-spring campaign every year, and launch a post-storm campaign within days of heavy rain.
Can Spur tell which homes have basements?
Many county records include basement information, and build year and region are strong proxies. You can also target the neighborhoods you already know have full basements.
How fast can I mail after a storm?
Build the list and approve the AI copy the day after the storm, and Spur hands your postcards to USPS first-class within 2 business days.
Should I pitch sump pump replacement separately?
Yes. Pumps commonly last about seven to ten years, and a pump or battery-backup offer is a lower-cost entry point that builds trust for larger jobs.
What does Spur cost for a waterproofing company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
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The next heavy rain will find the same basements. Be ready when it does.
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