The homeowner gets several calls in minutes and picks on price or whoever answers first, not on trust.
Basement waterproofing play · Leads without Angi
Waterproofing leads that belong to you, not to you and four competitors.
Shared lead sites sell the same wet-basement homeowner to several waterproofers at once. Spur finds the homes you want, mails an AI-written card, and sends you an alert when an owner scans, so the lead is yours alone and you pay once, to print and mail.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Nina Alvarez5712 N Kenneth AveChicago, IL 60646Scan to book, no other calls
Nina A. scanned your exclusive postcard · 3 min ago
AI-written for this owner · Mailed in 2 days
1 companycontacts the owner, not three to five
Pay onceto print and mail, not per shared lead
Your listof homes you chose, built to your service area
The problem
Shared leads cost more every year and close less often.
A per-lead fee, often much higher than a mailed card, is paid up front even if the owner never answers.
The platform owns the customer record. If you stop paying, the leads stop.
How it works
From list to mailbox in one workflow.
Five steps from paying per shared lead to owning the conversation.
app.usespur.com
See it in Spur
An exclusive lead list in Spur
Sample Chicago-area homes built 1940–1975 with full basements, selected for an exclusive mailing. Names are partly masked.
Zip 60646Owner-occupiedBuilt 1940–1975Full basementExclude past customers
- Nina A.5712 N Kenneth AveBuilt 1952 · full basementOwned 20 yrs
- Joe & Maria T.5801 N Kostner AveBuilt 1948 · full basementOwned 31 yrs
- Dale P.6020 N Keeler AveBuilt 1960 · full basementOwned 12 yrs
- Sarah & Ben K.5934 N Lamon AveBuilt 1958 · full basementOwned 7 yrs
- Frank W.6105 N Lockwood AveBuilt 1964 · full basementOwned 25 yrs
AI draft for Nina A. · 5712 N Kenneth Ave
Hi Nina,
You won't get a call from five different waterproofing companies because of this card. We mail a small number of homes on your street, and we're the only company that will contact you.
Homes on Kenneth Avenue were built around 1952 with block walls and original drain tile. If your basement ever takes on water or smells damp, we'll inspect free and explain your options plainly, including what you can do yourself.
Scan the code on this card if you'd like a visit.
Matt Rivera · North Shore Waterproofing · (773) 555-0155
Sample data for illustration. Your results depend on your market and filters.
Playbook
How waterproofers can build lead flow they own
Shared lead platforms exist because they work. They capture homeowners who are already shopping and sell the lead to several contractors at once. The problem for waterproofers is cost and competition. A wet-basement lead is expensive, the owner is often called by several companies in minutes, and the contractor who wins is frequently the lowest bidder rather than the most trusted. That is a hard business to scale.
Direct mail works from the opposite direction. You choose the homes: older, owner-occupied, with full basements, in neighborhoods you serve. You write the message, offer a free inspection, and the lead that results is yours alone. Because you reach owners before they are shopping, your inspector is often the first and only one in the house, which changes both the conversation and the close rate.
The economics are different too. A postcard costs a dollar or less to print and mail, and the owner who scans has raised their hand. Even a response rate of one or two percent produces inspections, and because waterproofing tickets run into thousands of dollars, a small number of installs covers a large mailing. There is no per-lead fee, and you can scale a good zip up and a poor one down.
Be honest in your messaging. Tell the owner you are the only company reaching out, offer a free inspection, and describe the fix plainly, including the cases where a small repair is enough. That candor earns referrals, which are the cheapest leads of all, and builds a book of customers you can service again for years.
Most waterproofers do not drop shared leads overnight. They test a mail program alongside them, track cost per booked inspection and cost per install for each source, and shift budget toward the channel that wins. Spur makes that comparison easy by tying every scan, inspection, and job back to the card that produced it.
It also helps to remember that exclusive does not mean slow. A mailed program produces a steady flow of scans in the days after delivery, and you can plan crew capacity around it, unlike shared leads that arrive in bursts at the wrong hour. Predictable inspections make it easier to hire, schedule installs, and keep the pipeline full without paying a premium for every call.
10×+return on a year of Spur Team from two exclusive waterproofing installs
Exclusive leads cost less and close more.
- Spur Team: $49/mo billed annually = $588/yr
- 600 postcards on Team at $0.94 each = $564
- 2 interior drain systems (~$7,000 each) ≈ $14,000, with no per-lead fees
Example math. Shared-lead pricing, response, and close rates vary by market. Run your own numbers →
One tool, not four
Spur vs. shared waterproofing leads
What you needThe usual waySpur
Exclusive: only you contact the ownerShared with several contractors✓ Built in
Pay to print and mail, not per leadPer-lead fees up front✓ Built in
You own the contact dataThe platform owns it✓ Built in
Mailed to homes you choseWhoever fills out a form✓ Built in
Scales up or down by zipPrice set by the platform✓ Built in
Leads Without Angi by the numbers
Why exclusive leads close better
30–50%
indoor relative humidity range recommended to limit mold and dust mites
24–48 hrs
is how quickly mold can begin to grow on materials left wet
10×+
return on a year of Spur Team from two exclusive waterproofing installs
FAQ
Waterproofing lead generation questions
Is direct mail better than Angi or HomeAdvisor for waterproofing?
They do different jobs. Shared lead sites capture people already shopping, usually with several competitors. Direct mail reaches owners before they shop, and the lead is yours alone. Many waterproofers test mail alongside shared leads and shift budget as the numbers allow.
How do exclusive leads work with a postcard?
You choose the homes and send the card. The owner scans the QR code or calls, and the contact comes only to you. No other company is notified.
How do I compare cost per lead?
Spur tracks cards sent, scans, booked inspections, and signed jobs. Divide your mailing cost by inspections and by installs, then compare with what you pay for shared leads.
What does Spur cost for a waterproofing company?
Solo is free forever with no card. Postcards are paid per piece when you mail. Team is $49/mo billed annually and lowers postcards to $0.94 each.
Keep exploring
Related plays and guides
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