Cracks and stains build for years. Without a nudge, homeowners wait until a slab heaves or the house goes on the market.
For concrete and paving contractors
Concrete and driveway leads from homes old enough to need them.
Spur finds homes in your service area whose original driveways, walks, and patios are 20–30 years old, writes a postcard for each owner about cracking, heaving, and resurfacing, and mails it before the paving season. When a homeowner scans, your estimator already knows the address.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Robert Ellis37 Brookhaven DrNashua, NH 03062Scan for your driveway estimate
Robert E. scanned your driveway postcard · 9 min ago
AI-written for this owner · Mailed in 2 days
25–30 yrstypical life of a concrete driveway
2–3 yrsbetween sealcoats for asphalt drives
2 daysfrom approval to USPS first-class
The problem
Driveways and patios fail slowly, so homeowners keep putting the job off.
Concrete and asphalt work runs in warm months. Contractors who aren't booked by spring scramble all summer.
Flyers reach whoever is home, not landlords or absentee owners, and give no sign of who's interested.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for concrete & paving contractors.
app.usespur.com
Plays for Concrete & Paving
Concrete and paving plays you can run in Spur today
Driveway replacementPatios and outdoor living Concrete leveling Pre-sale curb appeal Neighbor marketingLong driveways Landlord flatwork
Original driveways 20–30 years old.
Built 1990–2005Owned 10+ yrs
See the full play →Asphalt sealcoatingRecurring maintenance every few years.
Your listAsphalt drives
See the full play →High-equity owners ready to invest in the yard.
Equity 50%+Lot 0.25+ acre
Sunken walks and trip hazards for older owners.
Owners 65+Built pre-1990
Long-time owners getting ready to list.
Owned 15+ yrsOwners 60+
Mail the street while your crew is pouring.
Radius 0.25 miSame build year
See the full play →Larger lots mean bigger jobs.
Lot 0.5+ acreSingle-family
Rental owners fixing trip hazards between tenants.
Absentee owner2+ properties
See the full play →Concrete postcardsCards that cite the driveway's age and offer honest options.
Per-home copyQR tracked
See the full play →Direct mail programFour standing lists that book estimates all season.
Auto-scheduleCost per estimate
See the full play →Seasonal campaignsWinter reservations, spring pours, and fall sealcoat.
Auto-scheduleYearly
See the full play →Leads without AngiExclusive estimate requests from homes you chose.
ExclusiveInbound first
See the full play →Past customer reactivationRevive old estimates and offer add-ons.
Your listQuoted 6+ mo ago
See the full play →See it in Spur
What a driveway replacement list looks like in Spur
A sample list for one Nashua zip: owner-occupied single-family homes built 1994–2002 and owned 10+ years. Names are partly masked.
Zip 03062Owner-occupiedBuilt 1994–2002Owned 10+ yrsSingle-family
- Robert E.37 Brookhaven DrBuilt 1998 · 2-car driveOwned 21 yrsConcrete
- Laurie & Tim B.45 Brookhaven DrBuilt 1997 · 3-car driveOwned 16 yrsAsphalt
- Natalie S.12 Wedgewood LnBuilt 1999 · long driveOwned 12 yrsAsphalt
- George P.18 Wedgewood LnBuilt 1996 · 2-car driveOwner 70Concrete walk
- Ming & Ravi C.6 Stonegate RdBuilt 2001 · 2-car driveOwned 14 yrsConcrete
AI draft for Robert E. · 37 Brookhaven Dr
Hi Robert,
Most driveways on Brookhaven Drive were poured when the homes were built in the late 1990s. After more than 25 New Hampshire winters of freeze-thaw and road salt, cracking, scaling, and heaved sections are common, even on well-kept drives.
Not every driveway needs replacing. Sometimes crack repair and resurfacing buy many more years. We'll come out, measure, and give you a written estimate for each option so you can choose.
Scan the code on this card to request a time. We're booking May and June pours now.
Mike Dubois · Granite State Concrete · (603) 555-0129
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to find driveway and concrete leads
Concrete and paving work has an unusual sales problem: the need builds slowly and visibly, but nothing forces the decision. A driveway can crack, stain, and settle for years before the owner calls anyone. Marketing that names the problem and offers a clear, low-pressure estimate gives homeowners the nudge they need.
Age is the best targeting signal. A well-built concrete driveway commonly lasts 25 to 30 years, and asphalt 15 to 20 with regular sealcoating. In freeze-thaw climates, road salt and heaving shorten those numbers. Owner-occupied homes built in the 1990s and early 2000s, with owners who have stayed 10 years or more, are very likely still on the original driveway, walks, and patio.
Recurring work matters too. Asphalt drives benefit from sealcoating every few years, which is a lower-ticket, repeatable service that keeps you in front of the homeowner until replacement makes sense. Concrete leveling, lifting sunken slabs instead of replacing them, is an affordable entry point and a good fit for older owners worried about trip hazards.
Higher-value jobs come from outdoor living. Long-time owners with substantial equity and larger lots are the best prospects for patios, stamped concrete, and paver projects. A QR code that opens photos of a nearby patio is a strong pitch for that audience.
Time your mail to the season. Send replacement and patio campaigns in late winter, so you book the spring and early summer before competitors, and sealcoating campaigns in mid-summer. And always call 811 before excavation, as required by federal law. Saying so on your mail is a small detail that signals a professional operation.
Follow every job with neighbor mail. Homes in the same subdivision were usually poured by the same builder in the same year, so when one driveway is replaced, the neighbors' are often just as worn. A card that mentions the nearby project, with a QR to the finished photos, gives the street a reason to call.
8×+return on a year of Spur Team from one $5,000 driveway
One driveway pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards on Team at $0.94 each = $376
- One $5,000–$12,000 driveway or patio = 8–20× your annual subscription
Example math. Your job size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual paving marketing
What you needThe usual waySpur
Find homes by driveway ageDoor hangers or EDDM✓ Built in
Owner name and mailing addressNot available with door hangers✓ Built in
Copy that names the home's ageGeneric flyer✓ Built in
Seasonal schedulingManual reprints✓ Built in
Know who's interestedNot available✓ Built in
Follow-upManual calls✓ Built in
Concrete & Paving by the numbers
Why driveways come due on a schedule
25–30 yrs
typical life of a concrete driveway, less with freeze-thaw and road salt
2–3 yrs
between sealcoats for asphalt driveways, a recurring service
8×+
return on a year of Spur Team from one $5,000 driveway
FAQ
Questions from concrete & paving contractors
How do concrete contractors get residential leads?
Target owner-occupied homes old enough to have original driveways and walks, typically built 20–30 years ago with long-time owners, and mail a free estimate offer before the paving season.
How long does a concrete driveway last?
Commonly 25–30 years for concrete and 15–20 years for asphalt, depending on climate, base preparation, and maintenance. Freeze-thaw and road salt shorten those numbers.
Can I market sealcoating as a recurring service?
Yes. Asphalt driveways benefit from sealcoating every few years. Schedule a yearly campaign to your asphalt customers and neighbors.
Who are the best prospects for patios and stamped concrete?
Long-time owners with high equity and larger lots. Link the QR code to photos of a nearby project.
What does Spur cost for a concrete contractor?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
The driveways that need you are visible from the street. Mail them first.
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