By the time competitors advertise in April, the best pour weeks are already booked.
Concrete & paving play · Seasonal campaigns
Concrete and paving campaigns timed to the thaw, the pour season, and the fall seal.
Flatwork follows the weather. Spur lets you set a card for each window, a winter reservation, a spring pour, and a fall sealcoat, mails each ahead of the season, and re-mails scanners so your calendar fills first.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Mark Dunleavy2617 Tremont RdColumbus, OH 43221Scan to reserve your pour week
Mark D. scanned your spring reservation card · 2 min ago
AI-written for this owner · Mailed in 2 days
3 windowswinter reservations, spring pours, and fall sealcoat
6–8 weeksbefore the season is when cards should land
Auto-scheduledset once and Spur mails every year
The problem
Flatwork peaks fast, and most marketing arrives when the calendar is full.
A single piece can't cover winter reservations, spring pours, and fall sealcoating.
An owner who got a winter estimate forgets by spring unless someone reminds them.
How it works
From list to mailbox in one workflow.
Five steps from reactive ads to a calendar that runs itself.
app.usespur.com
See it in Spur
A winter reservation list in Spur
Sample Columbus homes built 1985–2002 with aging drives, pulled for the February wave. Names are partly masked.
Zip 43221Built 1985–2002Owner-occupiedDrive 20+ yrsMail date: Feb 10
- Mark D.2617 Tremont RdBuilt 1992 · concrete driveOwned 18 yrs
- Tess & Brian O.2701 Tremont RdBuilt 1990 · concrete driveOwned 22 yrs
- Abe R.1844 Zollinger RdBuilt 1988 · asphalt driveOwner 71
- Cleo & Jim W.3115 Reed RdBuilt 1996 · concrete driveOwned 14 yrs
- Shelly P.2539 Kenny RdBuilt 2000 · asphalt driveOwned 11 yrs
AI draft for Mark D. · 2617 Tremont Rd
Hi Mark,
Pour crews in Columbus book up by April, and prices rise with demand. If your driveway is cracked or heaving, now is the time to plan.
A free estimate includes demolition, forming, and haul-away. A small deposit holds your price and your week.
Scan the code and I'll send someone to measure.
Ron Pettigrew · Buckeye Concrete Works · (614) 555-0112
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to time flatwork marketing to the weather
Concrete and asphalt work are ruled by temperature. In cold climates, pours stop when the ground freezes and resume in spring, so the calendar compresses into a few busy months. In hot climates, summer heat slows work, and the busy season runs through winter. Either way, owners decide before the crews can start.
Each window has its own message. Winter says 'reserve your week and hold your price'. Spring says 'last openings'. Summer says 'patios and walks for outdoor season'. Fall says 'seal or fill before winter', which sells asphalt maintenance and crack repair before freeze-thaw damage.
Be honest about scarcity. Crews really do book up, and a card that says 'we have four pour weeks left in May' is true and motivating. Do not invent scarcity, which owners can spot.
Use maintenance work as ballast. Sealcoating and crack filling can be done in shoulder seasons, keep crews busy between pours, and give you a reason to talk to owners who will eventually need replacement.
Plan capacity before the cards go out. Marketing that fills a calendar you cannot staff creates delays, which become bad reviews. Align campaign size with crews, forms, and material supply.
10×+return on a year of Spur Team from seasonal campaigns
Four seasonal waves keep crews busy all year.
- Spur Team: $49/mo billed annually = $588/yr
- 2,000 cards across four windows at $0.94 each = $1,880
- 5 flatwork jobs (~$6,000 each) plus sealcoats ≈ $32,000
Example math. Response, close rate, and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual spring-only calendar
What you needThe usual waySpur
Cards timed ahead of each windowAds that peak when crews are full✓ Built in
Different card for each seasonSame message all year✓ Built in
Scanners re-mailed next windowLost when the season ends✓ Built in
Mailed automatically every yearRemember to reorder✓ Built in
Results tracked by seasonNo view of what worked✓ Built in
Seasonal Campaigns by the numbers
Why timing matters for flatwork
28 days
is the standard period for concrete to reach its design strength
2–3 yrs
is the usual interval between asphalt sealcoats
10×+
return on a year of Spur Team from seasonal campaigns
FAQ
Seasonal concrete marketing questions
When should I market concrete and paving work?
Six to eight weeks before each window: winter for spring pours, late summer for fall sealing.
Should I mail the same owners every season?
Not every card. Mail new prospects in each wave and re-mail scanners with a gentle reminder in the next one.
Can Spur schedule the whole year?
Yes. Set the dates once and Spur mails each wave automatically every year.
What about warm-climate markets?
Shift the calendar. In warm regions, mail in fall for winter pours and in spring for pre-summer jobs.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Fill the calendar before the rush starts.
Set your winter, spring, and fall campaigns once, and Spur mails each on time, every year. Free to start.
Schedule my flatwork campaigns — freeFree forever plan · No card · 20 property searches a month
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