By the time competitors advertise in April, the best install weeks are already booked.
Fencing play · Seasonal campaigns
Fence campaigns timed to the winter plan, the spring rush, and the fall install.
Fence buying follows the calendar: owners plan in winter, install in spring, and finish before frost. Spur lets you set a card for each window, mails it ahead of the season, and re-mails scanners, so your calendar fills before competitors start advertising.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Dana Moretti2208 W Hillcrest DrBoise, ID 83705Scan to reserve your spring install week
Dana M. scanned your spring reservation card · 2 min ago
AI-written for this owner · Mailed in 2 days
3 windowswinter planning, spring rush, and fall install
6–8 weeksbefore the season is when cards should land
Auto-scheduledset it once and Spur mails every year
The problem
Fence demand peaks fast, and most marketing arrives when the calendar is full.
A single piece can't cover winter planning, the spring rush, and the fall catch-up.
An owner who got a winter quote forgets by spring unless someone reminds them.
How it works
From list to mailbox in one workflow.
Five steps from reactive ads to a calendar that runs itself.
app.usespur.com
See it in Spur
A winter reservation list in Spur
Sample Boise homes built 1985–2005 with open yards or aging fences, pulled for the January wave. Names are partly masked.
Zip 83705Built 1985–2005Owner-occupiedFence 15+ yrs or noneMail date: Jan 20
- Dana M.2208 W Hillcrest DrBuilt 1993 · aging fenceOwned 17 yrs
- Ben & Katie V.1806 S Roosevelt StBuilt 1988 · no fenceSold 3 mo ago
- Irene J.2412 W Pasadena DrBuilt 1991 · aging fenceOwner 69
- Corey & Meg D.2705 W Overland RdBuilt 2002 · aging fenceOwned 15 yrs
- Hiro T.1914 S Cole RdBuilt 1996 · aging fenceOwned 21 yrs
AI draft for Dana M. · 2208 W Hillcrest Dr
Hi Dana,
Spring install weeks in Boise are booked solid by March, and prices move up with demand. If you're thinking about a new fence, now is the time to hold your price.
A free quote includes materials, gates, permits, and HOA approval. A small deposit reserves your install week.
Scan the code and I'll send someone to measure.
Tina Rojas · Treasure Valley Fence Co. · (208) 555-0113
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to time fence marketing to the calendar
Fence work is seasonal, and the decision window opens before the crews move. Owners start thinking about a fence in winter, request quotes in February, and sign by March. Cards that arrive in January and February reach them while they are still choosing, which is far more effective than cards that arrive in the middle of the rush.
Each window has its own message. Winter says 'reserve your week and hold your price'. Spring says 'last openings this month'. Fall says 'finish before the ground freezes'. In warm climates, the calendar shifts: the busy season runs through winter, and summer heat slows demand. Fit the message to the local rhythm.
Make scarcity honest. Crews really do book up, and a card that says 'we have four install weeks left in April' is true and motivating. Do not invent scarcity, which owners can spot. Use real openings from your schedule.
Use winter work to fill the base. Mail the winter list even when crews are idle. A booked spring calendar means steady cash flow, fewer rushed installs, and the ability to say no to low-margin jobs.
Plan capacity before the cards go out. Marketing that fills a calendar you cannot staff creates delays, which become bad reviews. Align campaign size with the crews and materials you have, and shorten lead times by ordering early.
9×+return on a year of Spur Team from three seasonal campaigns
Three seasonal waves keep crews busy all year.
- Spur Team: $49/mo billed annually = $588/yr
- 1,500 cards across three windows at $0.94 each = $1,410
- 5 fence jobs (~$5,500 each) ≈ $27,500
Example math. Response, close rate, and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual spring-only calendar
What you needThe usual waySpur
Cards timed ahead of each windowAds that peak when crews are full✓ Built in
Different card for each seasonSame message all year✓ Built in
Scanners re-mailed next windowLost when the season ends✓ Built in
Mailed automatically every yearRemember to reorder✓ Built in
Results tracked by seasonNo view of what worked✓ Built in
Seasonal Campaigns by the numbers
Why timing matters for fences
811
must be called before digging, with a wait of a few business days in most states
48 in.
is the minimum pool barrier height in the International Residential Code
9×+
return on a year of Spur Team from three seasonal campaigns
FAQ
Seasonal fence marketing questions
When should I market fence installation?
Six to eight weeks before each window: January for spring installs, and late summer for fall installs before the ground freezes.
Should I mail the same owners every season?
Not every card. Mail new prospects in each wave and re-mail scanners with a gentle reminder in the next one.
Can Spur schedule the whole year?
Yes. Set the dates once and Spur mails each wave automatically every year.
What about warm-climate markets?
Shift the calendar. In warm regions, mail in fall for winter installs and in early spring for pre-summer jobs.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Fill the calendar before the rush starts.
Set your winter, spring, and fall campaigns once, and Spur mails each on time, every year. Free to start.
Schedule my fence campaigns — freeFree forever plan · No card · 20 property searches a month
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