A flyer that says 'Fences — free estimates' doesn't mention the dog, the pool, or the leaning panel the owner has been staring at.
Fencing play · Postcards
Fence company postcards that book free quotes before the spring rush.
Fence jobs start with a yard problem: a new dog, a leaning panel, a pool, a nosy view. Spur writes a postcard for each home that names that problem, shows your styles and price range, and mails it with a QR code to a free quote.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jessica Ward11208 Cottonwood TrlFrisco, TX 75035Scan for your free fence quote
Jessica W. scanned your fence quote postcard · 6 min ago
AI-written for this owner · Mailed in 2 days
15–20 yrstypical life of a wood privacy fence
48 in.minimum pool barrier height under common codes
2 daysfrom approval to USPS first-class
The problem
Fence marketing is mostly signs, door hangers, and hope.
Every fence company advertises in April, and the best installers are booked solid by then.
A door hanger gives no signal about who looked, so follow-up is guesswork.
How it works
From list to mailbox in one workflow.
Five steps from a blank card to a booked fence quote.
app.usespur.com
See it in Spur
A fence postcard list in Spur
Sample Frisco homes sold in the last 6 months on lots 0.15–0.3 acres with no fence on record. Names are partly masked.
Zip 75035Sold last 6 monthsLot 0.15–0.3 acSingle-familyNo fence on record
- Jessica W.11208 Cottonwood TrlBuilt 2016 · 0.2 acSold 2 mo ago
- Aaron & Kim L.11312 Cottonwood TrlBuilt 2016 · 0.18 acSold 4 mo agoDog
- Preeti S.4105 Brookhollow LnBuilt 2018 · 0.22 acSold 1 mo ago
- Doug & Marie T.4217 Brookhollow LnBuilt 2017 · 0.25 acSold 5 mo ago
- Chris N.11120 Wildwood DrBuilt 2015 · 0.3 acPool on parcel
AI draft for Jessica W. · 11208 Cottonwood Trl
Hi Jessica,
Welcome to Cottonwood Trail. If the yard is wide open and you're picturing a fence for the dog, a little privacy, or the kids, we can help.
We install cedar, vinyl, and ornamental fences, handle the permit and HOA approval, and call 811 before we dig. You'll get a written quote with the style, height, and gate.
Scan the code to book a free measure.
Cody Hartman · Lone Oak Fence Co. · (972) 555-0118
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a fence postcard work
A fence is a visible, personal purchase, so the card has to meet the owner at their specific problem. A new homeowner with a dog wants containment. A pool owner needs a code-compliant barrier. A long-time owner with gray, leaning panels wants a replacement before a neighbor complains. Three different owners, three different first lines, one product.
Show a real price range. Most fence shoppers are anxious about cost, and a card that says 'cedar privacy fences typically run $X–$Y per linear foot installed' earns trust and filters out price shoppers early. Spur lets you set your range once and include it in the copy.
Mention what you handle that the owner dreads. Permits, HOA approvals, property line surveys, and the call to 811 before digging are the details that make a fence project feel risky. A card that says you take care of them removes the reason many owners delay.
Pick the right season. Fence demand peaks in spring and early summer, and the best installers are booked by April. Mail in February or early March, offer a firm install window, and you fill the calendar before competitors start advertising.
Photograph your work. A small image of a completed local fence, with the owner's permission, is more persuasive than a stock photo. Pair it with a style name and a price, and the card does the selling.
8×+return on a year of Spur Team from one average fence job
One fence job pays for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 800 postcards on Team at $0.94 each = $752
- 3 fence jobs (~$5,500 each) ≈ $16,500
Example math. Fence size, material, and close rate vary. Run your own numbers →
One tool, not four
Spur vs. the usual fence marketing
What you needThe usual waySpur
Card names the yard problemGeneric 'free estimates' flyer✓ Built in
Price range and styles on the cardNo pricing, no trust✓ Built in
QR scan alerts for follow-upDoor hangers with no signal✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
Cost per quote trackedNo idea what worked✓ Built in
Fence Postcards by the numbers
Why a specific card wins
66%
of U.S. households own a pet, a common reason to fence a yard
48 in.
is the minimum pool barrier height in the International Residential Code
8×+
return on a year of Spur Team from one average fence job
FAQ
Fence postcard questions
What should a fence company postcard say?
Name the yard problem, show your top styles and a price range, mention permits and HOA approval, and give one action, such as a QR to book a free quote.
When should I mail fence postcards?
February or early March for spring installs. A second wave in late summer fills the fall calendar.
Do fence postcards work?
They work when the card is tied to a specific yard situation, such as a new buyer or pool owner. Track scans per card to see cost per quote.
Can I show my own photos?
Yes. Photos of completed local fences, with owner permission, outperform stock images.
How many should I send?
Start with 500 to 1,000 to your best-matched homes, then re-mail scanners with a firm install window.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Fill the spring calendar before April.
Pick the yards, let AI write each card, and mail it in two days. Free to start.
Design my fence postcard — freeFree forever plan · No card · 20 property searches a month
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