Posts rot at the soil line long before the panels look bad, so owners are surprised when a storm drops a section.
Fencing play · Replacement leads
Fence replacement leads from homes whose original wood fence is nearing its end.
Wood fences wear out predictably. Spur finds owners of homes built 15 to 30 years ago who have stayed put, writes a card about leaning panels and soft posts, and offers a free replacement quote before the next storm decides for them.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Walt Brennan4412 Cottage Grove PlDes Moines, IA 50310Scan for a free replacement quote
Walt B. scanned your replacement card · 3 min ago
AI-written for this owner · Mailed in 2 days
15–20 yrstypical life of a wood privacy fence
Built 1995–2010the homes whose original fences are now due
Owned 10+ yrsowners likely to still have the original fence
The problem
Old fences fail quietly and then all at once.
Owners spend on repairs that last a season, then pay for a full replacement anyway.
Storm-chasing fence companies show up after damage and compete on speed and price.
How it works
From list to mailbox in one workflow.
Five steps from a leaning fence to a signed replacement.
app.usespur.com
See it in Spur
A replacement list in Spur
Sample Des Moines homes built 1995–2008, owned 12+ years. Names are partly masked.
Zip 50310Built 1995–2008Owned 12+ yrsSingle-familyWood fence likely
- Walt B.4412 Cottage Grove PlBuilt 2000 · 0.22 acOwned 19 yrs
- Sue & Ray T.4524 Cottage Grove PlBuilt 1999 · 0.24 acOwned 24 yrs
- Mo F.3820 Ingersoll AveBuilt 1996 · 0.2 acOwned 15 yrs
- Pat & Donna S.4118 Meredith DrBuilt 2003 · 0.26 acOwned 17 yrs
- Chet W.4602 Beaver AveBuilt 1998 · 0.21 acOwned 21 yrs
AI draft for Walt B. · 4412 Cottage Grove Pl
Hi Walt,
Fences built around 2000 are right at the age where posts start to rot at ground level, even if the panels still look fine.
We'd rather help you replace it on your schedule than after a storm drops a section. A free quote includes materials, gate options, and a firm install week.
Scan the code and we'll come take a look.
Bill Sorensen · Prairie State Fence · (515) 555-0129
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why aging fences are a predictable lead source
A wood privacy fence lasts roughly fifteen to twenty years, depending on species, treatment, and soil. Posts set in damp ground rot at the base first, panels warp, and fasteners corrode. A subdivision built in the late 1990s and early 2000s is full of fences at the end of their life, and most owners have not yet decided what to do.
Home age and ownership length are the best predictors. A home built twenty years ago and owned by the same household has a good chance of still having its original fence. A recently sold home might have a newer one. Spur combines both signals to focus on owners who are due.
Offer certainty. Owners put off replacement because it is disruptive and costly. A card that promises a firm install window, a written price, and a clean job takes the unknown out of the project. Add a line about haul-away of the old fence, which many owners forget to price.
Compare repair with replacement honestly. When a fence is sound apart from a few panels, say so and offer a repair. Companies that recommend repair when it is the right answer win referrals and often win the replacement later, when the owner remembers who was honest.
Mail before the weather does the work for you. Late winter and early spring cards reach owners as they think about outdoor projects, and a pre-storm-season wave in areas with severe weather catches the owners who most fear a failure.
10×+return on a year of Spur Team from replacement leads
Replacement tickets are large and predictable.
- Spur Team: $49/mo billed annually = $588/yr
- 1,000 cards on Team at $0.94 each = $940
- 4 replacement jobs (~$6,500 each) ≈ $26,000
Example math. Fence size, material, and close rate vary. Run your own numbers →
One tool, not four
Spur vs. waiting for storm damage
What you needThe usual waySpur
Reach owners before the fence failsChase storm damage after it happens✓ Built in
Firm install week on the cardOpen-ended estimate✓ Built in
Targets home age and ownershipBlanket EDDM✓ Built in
Scan alerts to follow up fastNo visibility✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
Replacement Leads by the numbers
Why replacement demand is predictable
15–20 yrs
typical life of a wood privacy fence
48 in.
is the minimum pool barrier height in the International Residential Code
10×+
return on a year of Spur Team from replacement leads
FAQ
Fence replacement lead questions
How do I find homes that need a fence replaced?
Filter for homes built 15 to 30 years ago and owned 10+ years. Many still have their original wood fence.
What should the card say?
Mention rot at the post base, offer a free quote with a firm install week, and include haul-away of the old fence.
Should I offer repairs?
Yes, when it's honest. Companies that recommend repairs when appropriate earn referrals and later replacements.
When is the best time to mail?
Late winter for spring installs, and before storm season in areas with severe weather.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Replace it on their schedule, not the storm's.
Find aging fences, mail a firm install offer, and book the replacement. Free to start.
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