Dozens of homeowners requested a quote, hesitated, and never heard from you again.
Fencing play · Past customer reactivation
Fence company past customers and old quotes, re-engaged before the season starts.
Your best leads are people you already met: past customers who need a gate or a repair, and quote requests that stalled. Spur takes your list, writes a friendly check-in with a referral ask, mails it, and flags who scans.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Linda Osei52 Hawthorne RdManchester, NH 03104Scan to request a repair or share our name
Linda O. scanned your check-in card · 4 min ago
AI-written for this owner · Mailed in 2 days
1–3 yrsafter install is when gates sag and boards loosen
Your listupload customers and old quotes
Referral askbuilt into every card
The problem
After the install, most fence companies never contact the customer again.
A sagging gate or loose board is a small job, but the owner calls whoever they find first.
Happy customers rarely refer unprompted, and a polite ask is the cheapest marketing there is.
How it works
From list to mailbox in one workflow.
Five steps from an old job list to booked repairs and referrals.
app.usespur.com
See it in Spur
A re-engagement list in Spur
Sample Manchester past customers from three years ago, plus unsigned quotes from last spring. Names are partly masked.
Your listInstalled 36 months ago or quoted 9–12 months agoOwner-occupiedMail date: Feb 15
- Linda O.52 Hawthorne RdCedar fence · 2022Customer · 36 months
- Pete & Gail N.118 Bridge StVinyl fence · 2022Customer · 35 months
- Marcia D.74 Maple AveQuote $6,400 · 2024Unsigned quote
- Aldo & Pam F.205 Amherst StQuote $4,900 · 2024Unsigned quote
- Josh R.33 Union StAluminum fence · 2023Customer · 24 months
AI draft for Linda O. · 52 Hawthorne Rd
Hi Linda,
It's been three years since we installed your cedar fence, and I wanted to check that everything is holding up.
If a gate sags or a board has loosened, scan the code and we'll fix it quickly. And if a friend or neighbor ever wants a fence, I'd be grateful if you passed my name along.
Sandy Whitcomb · Granite State Fence · (603) 555-0147
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why past customers and old quotes are worth a second look
A fence company's best prospects already know it. Past customers trust the work, and homeowners who asked for quotes were interested enough to let someone onto their property. Neither group costs much to reach, yet most fence companies mail neither.
Old quotes have a short half-life, and most can be revived. Owners often hesitate for budget or timing reasons that change. A card that offers an updated price, an open spring install week, and no pressure catches them at the moment their situation changes. A quote that stalled eight months ago may close at a higher price than the first time, because the owner has since seen how much the fence matters.
Past customers need small jobs. Gates sag, boards loosen, stain fades, and posts lean after storms. Repair and maintenance jobs are modest in size but frequent, and they keep the relationship alive until the owner needs an extension or a replacement. A repair offer on the anniversary card turns a quiet customer into a recurring one.
Referrals compound. A single sentence asking for an introduction produces warm leads that close at a high rate, because the recommendation comes from someone the buyer trusts. Do not offer large rewards, which are restricted in some states; a thank-you note is enough.
Keep records clean. Include only customers who have not opted out, honor unsubscribe requests, and verify job dates. A reactivation list is a relationship, and mailing someone who asked to be left alone does more damage than any card can repair.
15×+return on a year of Spur Team from reactivation and referrals
Cheap to mail, and the warmest leads you have.
- Spur Team: $49/mo billed annually = $588/yr
- 400 reactivation cards on Team at $0.94 each = $376
- 2 revived quotes and 2 referrals (~$5,500 each) ≈ $22,000
Example math. Response and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual follow-up
What you needThe usual waySpur
Old quotes re-mailed with fresh pricingForgotten in a folder✓ Built in
Customer check-in on the anniversaryNo follow-up at all✓ Built in
Repair offer and referral askHope for referrals✓ Built in
Scan alerts show who's interestedNo idea who engaged✓ Built in
Opt-outs honored automaticallyManual list cleanup✓ Built in
Past Customer Reactivation by the numbers
Why follow-up beats cold outreach
15–20 yrs
typical life of a wood privacy fence, with gates and boards needing attention much sooner
66%
of U.S. households own a pet, so a sagging gate is a daily problem
15×+
return on a year of Spur Team from reactivation and referrals
FAQ
Past customer fence marketing questions
How do I revive old fence quotes?
Mail unsigned quotes a no-pressure card with refreshed pricing and an open install week, ideally in late winter.
When should I contact past customers?
On the install anniversary, with a repair offer and a referral ask. Spur schedules each customer individually.
What do I need to upload?
Names, addresses, and install or quote dates. Add the job type and quote amount to personalize each card.
Is a referral ask okay on the card?
Yes. One polite sentence is fine and effective. Skip large rewards, which may be restricted in some states.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Your next fence job already has your number.
Upload your list, mail the check-in, and ask for the introduction. Free to start.
Reactivate my past leads — freeFree forever plan · No card · 20 property searches a month
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