Everyone wants a fence in April. Companies that market in April end up with a three-month backlog and empty winters.
For fence installation companies
Fence leads from new homeowners, pool owners, and tired wood fences.
Spur finds the homeowners most likely to need a fence soon: recent buyers with dogs and kids, homes with pools, and long-held homes where the original wood fence is leaning and gray. It writes a postcard for each owner and mails it before spring, so your install calendar fills early.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jessica Ward11208 Cottonwood TrlFrisco, TX 75035Scan for your fence quote
Jessica W. scanned your fence quote postcard · 6 min ago
AI-written for this owner · Mailed in 2 days
15–20 yrstypical life of a wood privacy fence
48 in.minimum pool barrier height under common codes
2 daysfrom approval to USPS first-class
The problem
Fence jobs come in waves, and most companies market after the wave starts.
Fence leads from aggregator sites go to several installers, and the homeowner picks the lowest number.
A finished fence is great advertising, but only for people who drive past it.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for fence companies.
app.usespur.com
Plays for Fencing
Fence plays you can run in Spur today
New homeownersCorner lots Neighbor marketingStorm damage Landlord fencing
Buyers want privacy, pets contained, and a yard of their own.
Sold last 90 daysSingle-family
See the full play →Pool barrier fencingPool owners need code-compliant barriers and self-closing gates.
Pool on parcelOwner-occupied
See the full play →Wood fence replacementOriginal fences on homes owned 15+ years.
Built 1995–2010Owned 15+ yrs
See the full play →Spring pre-seasonFill April through June in February.
Auto-scheduleService area
See the full play →Two street-facing sides, more privacy needs, bigger jobs.
Corner lotOwner-occupied
Mail the block around every install.
Radius 0.25 miSame subdivision
See the full play →Fallen and leaning fences after high winds.
Storm zipsSingle-family
Rental owners replacing fences between tenants.
Absentee owner2+ properties
See the full play →Fence postcardsCards that name the yard problem and show a price range.
Per-home copyQR tracked
See the full play →Direct mail programFour standing lists that book quotes all year.
Auto-scheduleCost per quote
See the full play →Leads without AngiExclusive quote requests from yards you chose.
ExclusiveInbound first
See the full play →Past customer reactivationRevive old quotes and offer gate repairs.
Your listQuoted 6+ mo ago
See the full play →See it in Spur
What a fence prospect list looks like in Spur
A sample list for one Frisco zip: owner-occupied single-family homes sold in the last 90 days. Names are partly masked.
Zip 75035Sold last 90 daysOwner-occupiedSingle-familyLot 0.15+ acre
- Jessica W.11208 Cottonwood TrlSold 3 weeks ago · 0.21 acreNew ownerBacks greenbelt
- Daniel & Pri K.11314 Cottonwood TrlSold 6 weeks ago · 0.18 acreNew ownerPool
- Marcus T.4420 Saddle Ridge DrSold 2 months ago · 0.24 acreNew ownerCorner lot
- Elena R.4506 Saddle Ridge DrSold 5 weeks ago · 0.17 acreNew ownerBuilt 2004
- Chris & Amy L.11402 Bent Tree LnSold 10 weeks ago · 0.22 acreNew ownerPool
AI draft for Jessica W. · 11208 Cottonwood Trl
Hi Jessica,
Welcome to Cottonwood Trail. Your new home backs onto the greenbelt, which is a lovely view and also means the back of the yard is open to deer, neighborhood dogs, and anyone walking the trail.
We install cedar, vinyl, and ornamental metal fences across Frisco. We'll handle the city permit and your HOA's approval, call 811 to mark utilities before we dig, and give you a written quote with a firm install date.
Spring dates fill fast. Scan the code on this card to request a free quote now and lock in an April or May install.
Luis Ortega · Lone Oak Fence Co. · (972) 555-0137
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to get fence leads before the spring rush
Fence demand is seasonal and event-driven. Homeowners decide they need a fence when something changes: they buy a house, get a dog, put in a pool, or watch the old fence finally lean into the neighbor's yard. Most of those decisions happen in late winter and spring, so the companies that market in January and February fill their calendars before competitors start running ads.
New homeowners are the strongest audience. Buyers move in with a list of projects, and privacy, pets, and kids push a fence near the top. Filtering for homes sold in the last 30–90 days, then mailing a welcome card with a free quote offer, reaches them in that decision window. Setting it up as a monthly automation means no new buyer is missed.
Pool owners are another high-intent group. Most local codes, many based on the International Residential Code, require a barrier around residential pools, commonly at least 48 inches tall with self-closing, self-latching gates. Homeowners who add a pool, buy a home with one, or have an older non-compliant barrier often need a new fence. Keep the copy factual and point them to local requirements rather than implying a violation.
Replacement is the steady base. Pressure-treated wood privacy fences typically last 15 to 20 years before posts rot and panels sag, and cedar a bit longer. Homes built in the late 1990s through the 2000s with long-time owners are likely on their original builder fence. A replacement card that offers wood, vinyl, and metal options lets the owner trade up.
Finally, sweat the details that build trust: say that you handle permits and HOA approvals, that you call 811 before digging as federal law requires, and that you give a firm install date. Homeowners have heard fence-company horror stories, and those specifics answer them before they're asked.
8×+return on a year of Spur Team from one $5,000 fence
One fence job pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One $5,000–$12,000 privacy fence = 8–20× your annual subscription
Example math. Your job size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual fence marketing
What you needThe usual waySpur
New homeowner and pool owner listsData broker or not available✓ Built in
Owner name and mailing addressList broker✓ Built in
Situation-specific copyGeneric flyer✓ Built in
Monthly automated mailingManual list pulls✓ Built in
Know who's interestedNot available✓ Built in
Follow-upManual calls✓ Built in
Fencing by the numbers
Why fence jobs follow codes and seasons
811
must be called before digging so underground utility lines are marked
48 in.
minimum pool barrier height under common residential codes, with self-closing gates
8×+
return on a year of Spur Team from one $5,000 fence
FAQ
Questions from fence companies
How do fence companies get more leads?
Mail the homeowners most likely to need a fence soon: recent buyers, pool owners, and long-time owners with an aging wood fence. Send the spring campaign in January and February, before demand peaks.
Can I target new homeowners automatically?
Yes. Filter for homes sold in the last 30–90 days in your service area and set a monthly automation. Every new buyer gets a welcome card with your quote offer.
Should I market pool fencing separately?
Yes. Pool owners have specific barrier requirements under most local codes. A separate, factual campaign about code-compliant barriers and self-closing gates performs better than a generic fence card.
How long does a wood fence last?
Pressure-treated wood privacy fences commonly last 15–20 years, cedar a bit longer. Homes owned 15+ years are likely candidates for replacement.
What does Spur cost for a fence company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower postcard pricing.
Keep exploring
Related trades and guides
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