A sign gets one driveway of visibility, and many HOAs ban them outright.
Fencing play · Neighbor marketing
Fence neighbor marketing that turns every install into a street of prospects.
A new fence on a street is the best ad you will ever run, and neighbors are already asking who built it. Spur finds the homes around each install, writes a card that names the street and shows the finished fence, and mails it within days.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Rachel Okonkwo6127 Elmwood DrColorado Springs, CO 80918Scan to see the finished fence and get your quote
Rachel O. scanned your neighbor card · 3 min ago
AI-written for this owner · Mailed in 2 days
0.25 miradius around an install usually shares lot style and fence rules
Within a weekof the install, while the fence is still new
Crew nearbyfaster quotes and easier scheduling
The problem
A great install is wasted if the street doesn't know who built it.
Within a week, someone asks 'who built that?', but the owner may not remember your name or number.
A truck on a street is a scheduling advantage you can't use if no one else on the street asks for a quote.
How it works
From list to mailbox in one workflow.
Five steps from one finished fence to a street of quotes.
app.usespur.com
See it in Spur
A neighbor list around one install
Sample Colorado Springs homes within a quarter mile of a completed cedar fence. Names are partly masked.
Radius 0.25 miOwner-occupiedSimilar lot sizeNo fence or 15+ yrsExclude job address
- Rachel O.6127 Elmwood DrBuilt 2004 · open yardOwned 9 yrs
- Greg & Pia H.6135 Elmwood DrBuilt 2004 · aging fenceOwned 16 yrs
- Willa S.6209 Cedarwood CtBuilt 2005 · open yardOwned 7 yrs
- Zane & Kia B.6118 Elmwood DrBuilt 2003 · aging fenceOwned 18 yrs
- Lou T.6302 Hollyhock LnBuilt 2006 · open yardOwned 5 yrs
AI draft for Rachel O. · 6127 Elmwood Dr
Hi Rachel,
You may have seen our crew on Elmwood last week, where we just finished a six-foot cedar privacy fence with a matching gate.
Since we're already in the neighborhood, we can quote yours quickly and sometimes schedule it sooner. Scan the code to see the finished fence and request a free quote.
Joel Pratt · Summit Ridge Fence · (719) 555-0172
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why a finished fence sells the next one
A fence is visible, durable, and discussed. Neighbors watch the install, ask about price, and compare styles over the property line. That attention is the strongest marketing a fence company will ever get, and most of it is wasted because the neighbors don't know whom to call.
A mailed card captures the attention. It names the street, shows the finished work, and gives a way to ask. Because the card connects to something the owner has already seen, it feels less like advertising and more like an answer to a question they had.
Crew proximity is a real advantage. Every install requires mobilization: trucks, materials, and equipment. Adding a second or third job on the same street reduces the cost per job and makes scheduling easier. You can share that saving with neighbors through a neighbor-schedule discount or a faster install date.
Ask the customer first. Before mailing, ask the owner if you may use photos and mention the street. Most are proud of the fence and happy to help. Never name the owner on the card.
Respect local rules. Some HOAs restrict fence styles, heights, and colors, and a neighbor card is more persuasive when it mentions that your design meets the community's rules. If you've been approved by the HOA before, say so.
9×+return on a year of Spur Team from neighbor mailings
A second fence on the same street often pays for the whole program.
- Spur Team: $49/mo billed annually = $588/yr
- 100 neighbor cards after each of 8 installs at $0.94 each = $752
- 4 extra fence jobs (~$5,500 each) ≈ $22,000
Example math. Response and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual job-site marketing
What you needThe usual waySpur
Mailed card with a QR and photo galleryYard sign on one lawn✓ Built in
Targets lots like the finished oneBlanket EDDM✓ Built in
Mailed within a weekWeeks to design and print✓ Built in
Scans tracked by streetNo idea who responded✓ Built in
Repeat after every installOne-time effort✓ Built in
Neighbor Marketing by the numbers
Why neighbors respond
811
must be called before digging; crews already on a street can bundle locates
15–20 yrs
typical life of a wood privacy fence, so nearby fences age together
9×+
return on a year of Spur Team from neighbor mailings
FAQ
Fence neighbor marketing questions
Does neighbor marketing work for fence companies?
Yes. A visible install triggers questions from neighbors, and a mailed card gives them a way to ask.
How many neighbors should I mail?
Fifty to 150 matching homes around each install, based on a quarter-mile radius and similar lots.
Do I need the customer's permission?
Yes, for photos and any mention of the street. Never name the customer.
Should I offer a discount?
A small neighbor-schedule discount is fine, since you save on mobilization. Keep it modest and honest.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Turn every install into a street of prospects.
Add the job address, match the lots, and mail a neighbor card in two days. Free to start.
Mail the neighbors of my last fence — freeFree forever plan · No card · 20 property searches a month
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