Spring is full, winter is empty, and crews sit idle or get laid off between seasons.
Fencing play · Direct mail marketing
Fence company direct mail that fills the calendar all year, not just in April.
Most fence companies feast in spring and starve in winter. Spur sets up four standing mailing lists, new buyers, pool owners, aging fences, and old quotes, mails each on a schedule, and reports cost per quote, so the pipeline never runs dry.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Nate Brightwell3825 E 61st StTulsa, OK 74135Scan to book your free quote and install week
Nate B. scanned your spring install card · 4 min ago
AI-written for this owner · Mailed in 2 days
4 listsnew buyers, pool owners, aging fences, and old quotes
Monthlya steady drip beats one spring blast
Per-quotecost tracked from card to booked measure
The problem
Fence demand is seasonal, and one-off campaigns can't smooth it out.
Lead marketplaces sell the same homeowner to several fence companies, so price becomes the only differentiator.
Without tracking, you can't tell if a mailer, a sign, or a referral produced the quote.
How it works
From list to mailbox in one workflow.
Five steps from one-off blasts to a program that runs itself.
app.usespur.com
See it in Spur
A monthly fence mail rotation in Spur
Sample Tulsa homes from the 'aging wood fence' list for this month's drop. Names are partly masked.
Zip 74135Built 1995–2008Owned 12+ yrsSingle-familyMail date: 1st of month
- Nate B.3825 E 61st StBuilt 2001 · wood fenceOwned 18 yrs
- Lori & Greg F.6118 S Yorktown AveBuilt 1998 · wood fenceOwned 22 yrs
- Hassan D.3904 E 65th StBuilt 2004 · wood fenceOwned 14 yrs
- Pam & Ray K.6225 S Quebec AveBuilt 1996 · wood fenceOwned 26 yrs
- Shawn R.3711 E 59th PlBuilt 2006 · wood fenceOwned 13 yrs
AI draft for Nate B. · 3825 E 61st St
Hi Nate,
Wood fences in Tulsa usually last fifteen to twenty years, and yours was likely built around 2001. If a few panels are leaning or posts are soft, now is a good time to plan.
Our spring calendar is filling. A free quote locks your price and lets you pick an install week before the rush.
Scan the code and I'll send someone to measure.
Mitch Alvarez · Red Dirt Fence & Gate · (918) 555-0142
Sample data for illustration. Your results depend on your market and filters.
Playbook
Building a fence marketing program that outlasts the season
Fence work has a clear peak, but the buying decision begins months earlier. Owners start thinking about a fence in winter, request quotes in late winter, and book installs in spring. A direct mail program that begins in January catches the decision as it forms, rather than competing with every other company in April.
Four standing lists carry the year. New buyers want a fence soon after they move in. Pool owners have a legal reason to enclose. Aging-fence owners are due for replacement. Old quotes are people who already raised their hand. Because each list is small, you can use a message written specifically for it, and the combined effect is a steady stream of quote requests.
Exclusivity improves margin. Marketplace leads are shared, so the winner is usually the cheapest bid. A mailed lead is yours alone. Even if a mailed quote closes at the same rate as a marketplace lead, you keep a higher price and avoid the per-lead fee.
Measure cost per quote and per job. A card that costs a dollar and books one quote per thirty mailed costs about thirty dollars per quote. If one in three quotes closes at five thousand dollars, you are paying about ninety dollars to win a job. Those numbers tell you how much to mail without guessing.
Use slow months for the long game. Winter mailings seem quiet, but they build the quote list that fills spring. Companies that mail in January and February book the first install weeks and avoid the scramble.
12×+return on a year of Spur Team from a monthly rotation
A program turns slow months into booked weeks.
- Spur Team: $49/mo billed annually = $588/yr
- 3,000 cards across the year at $0.94 each = $2,820
- 6 fence jobs (~$5,500 each) ≈ $33,000
Example math. Response, close rate, and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual fence lead sources
What you needThe usual waySpur
Exclusive leads from your own mailShared marketplace leads✓ Built in
Four standing lists on a scheduleOne-off spring blast✓ Built in
Cost per quote trackedCost per click only✓ Built in
Mailed automatically every monthRemember to reorder✓ Built in
No per-lead feePay for every shared lead✓ Built in
Direct Mail Program by the numbers
Why a standing program works
15–20 yrs
typical life of a wood privacy fence, so replacement demand is predictable
66%
of U.S. households own a pet, a steady driver of fence demand
12×+
return on a year of Spur Team from a monthly rotation
FAQ
Fence direct mail questions
How do I get fence leads without a marketplace?
Mail homes likely to need a fence, such as new buyers and aging fences, with a QR to book a free quote. The lead is exclusive to you.
How often should I mail?
Monthly, rotating through four lists. Start in January for spring installs and keep going through fall.
How do I measure results?
Each card has a unique QR code. Spur reports scans, quotes, and cost per quote by list and card.
Does it work in cold climates?
Yes. Winter mailings book spring installs, and many northern installers run until the ground freezes.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Stop riding the spring-only cycle.
Set four lists, pick a cadence, and let Spur mail them every month. Free to start.
Build my fence mail program — freeFree forever plan · No card · 20 property searches a month
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