HOA covenants, setbacks, and permits vary by street, and first-time buyers fear a costly mistake.
Fencing play · New homeowners
Fence leads from new homeowners who just bought a house with an open yard.
New buyers want a dog run, a private patio, and a safe yard, and they want it soon. Spur finds recent buyers on lots without a fence, writes a friendly welcome card with a free quote offer, and mails it within weeks of closing.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Marcus Dellinger905 Weatherford CtRaleigh, NC 27614Scan to get your free fence quote
Marcus D. scanned your welcome card · 5 min ago
AI-written for this owner · Mailed in 2 days
Sold last 90 daysthe window when new owners plan yard projects
No fence on recordopen yards are the best prospects
Freewritten quote, no obligation
The problem
New owners want a fence quickly and don't know where to start.
After closing, they spend carefully. A free, clear quote feels safe and gives them time to save.
Without sale data, you miss the 90-day window and find out about the project when someone else wins it.
How it works
From list to mailbox in one workflow.
Five steps from a closed sale to a booked fence quote.
app.usespur.com
See it in Spur
A new-homeowner list in Spur
Sample Raleigh homes sold in the last 60 days, with no fence on record. Names are partly masked.
Zip 27614Sold last 60 daysNo fence on recordLot 0.15+ acExclude cash investors
- Marcus D.905 Weatherford CtBuilt 2019 · 0.21 acSold 3 wks ago
- Ana & Luis R.1012 Weatherford CtBuilt 2019 · 0.19 acSold 5 wks ago
- Tracey H.7710 Falls River AveBuilt 2015 · 0.25 acSold 6 wks ago
- Ken & Jules O.816 Stonemill DrBuilt 2017 · 0.2 acSold 4 wks ago
- Faye L.9304 Dunbar PlBuilt 2018 · 0.3 acSold 7 wks ago
AI draft for Marcus D. · 905 Weatherford Ct
Hi Marcus,
Congratulations on the new house. If you're thinking about a fence for privacy, the dog, or the kids, we can make it simple.
We check your HOA rules, pull the permit, and call 811 before we dig. You get a written quote with style, height, and gates, and an install date you can plan around.
Scan the code and we'll come measure.
Dre Mitchell · Triangle Fence Pros · (919) 555-0166
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new homeowners are a fence company's best list
A new homeowner has the strongest reasons to fence and the fewest relationships with contractors. Pets need containment, children need a safe yard, and privacy matters as soon as the moving truck leaves. Most buyers start looking within the first six months, and many choose the first company that is clear, local, and responsive.
The right first message is reassurance. New owners worry about HOA rules, setbacks, and permits more than price. A card that promises to handle approvals and explains the process turns a risky project into a manageable one, and positions you ahead of competitors who simply list materials.
Open yards are the signal. Public records and aerial data show lots with no fence on record, and Spur combines them with sale dates so you reach buyers who actually need one. Skipping homes with existing fences cuts waste substantially.
Timing matters. Cards that arrive in the first 30 to 90 days beat later mailings, because owners have not yet chosen a contractor. If the sale closes in winter, mail anyway: the quote request becomes a spring install, and you book the calendar early.
Think of the first fence as the start of a relationship. A satisfied owner refers neighbors, adds a gate or a deck later, and calls you when a panel is damaged. A friendly welcome today is the cheapest way to earn that long-term business.
8×+return on a year of Spur Team from new homeowner mailings
A few new-owner fences cover the year.
- Spur Team: $49/mo billed annually = $588/yr
- 800 welcome cards on Team at $0.94 each = $752
- 3 fence jobs (~$5,500 each) ≈ $16,500
Example math. Response, close rate, and job size vary. Run your own numbers →
One tool, not four
Spur vs. waiting for referrals
What you needThe usual waySpur
Finds buyers within weeks of saleNo view of who just bought✓ Built in
Skips lots that already have fencesMail everyone, hope✓ Built in
Friendly HOA-and-permit offerCold material pitch✓ Built in
Scan alerts to follow up fastNo idea who read it✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
New Homeowners by the numbers
Why new buyers fence first
66%
of U.S. households own a pet, a top reason new owners fence a yard
811
is the national call-before-you-dig number every fence installer must use
8×+
return on a year of Spur Team from new homeowner mailings
FAQ
New homeowner fence marketing questions
How do I find new homeowners who need a fence?
Pull single-family homes sold in the last 90 days with no fence on record. Spur filters investors out for you.
What should the offer be?
A free written quote with HOA and permit help. Owners fear mistakes more than price, so reassurance wins.
When should I mail?
Within 30 to 90 days of closing, before the owner has chosen a contractor.
What if the sale was in winter?
Mail anyway. The quote becomes a spring install, and you reserve the early calendar.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the first fence company they hear from.
Find recent buyers with open yards, mail a friendly welcome, and book the measure. Free to start.
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