By the time a new owner shows up on your radar, they've already hired the crew whose door hanger was on the knob the week they moved in.
Landscaping play · New homeowners
New homeowner marketing for landscapers: be the first lawn service a buyer hears from.
New owners inherit a yard they didn't plant, beds they can't name, and a lawn on someone else's schedule. Most pick a lawn service in their first season. Spur finds every recent sale in your service area each week, writes a welcome card about that yard, and mails it before the neighbors' crews leave their flyers.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jenna Moore4412 Sable Creek CtLincoln, NE 68516Scan to book a free yard walk
Jenna M. scanned your welcome yard walk card · 14 min ago
AI-written for this owner · Mailed in 2 days
Weeklynew sales pulled and mailed automatically
First 30 daysafter closing, before routines are set
~4Mexisting U.S. homes sold in 2024
The problem
New buyers pick a lawn service fast, and usually from whoever reached them first.
New movers get a stack of coupons from every pizza place and dentist in town. A lawn card that doesn't mention their yard goes in the same pile.
Checking county records or Zillow every week works for a month. Then the season gets busy and the list stops getting pulled.
How it works
From list to mailbox in one workflow.
Five steps that run every week on their own.
app.usespur.com
See it in Spur
A new homeowner list in Spur
Sample Lincoln, NE sales from the last 45 days on lots of 0.2 acre and up. Names are partly masked.
Lincoln service areaSold last 45 daysSingle-familyLot 0.2+ acreOwner-occupied
- Jenna M.4412 Sable Creek Ct0.40 acre · sold 12 days agoMature beds3 stops on street
- Andre & Kim P.7815 Ridgeline Rd0.33 acre · sold 19 days agoIrrigation systemCorner lot
- Felicia R.6230 S 84th St0.24 acre · sold 26 days agoBuilt 20151 mi from route
- Owen B.4507 Sable Creek Ct0.37 acre · sold 31 days agoMature treesSame street
- Laila K.8120 Hazelwood Dr0.52 acre · sold 40 days agoFull-service prospectFenced yard
AI draft for Jenna M. · 4412 Sable Creek Ct
CONGRATS ON THE NEW PLACE. WANT TO KNOW WHAT'S IN THOSE BEDS?
Hi Jenna, welcome to Sable Creek Court. Your lot is about 0.4 acre, with established beds along the front walk and a good stretch of lawn out back.
New owners often aren't sure what's planted, when it gets pruned, or how the last owner kept the lawn green. We'll walk the yard with you for free, tell you what you've got, and give you a written price for weekly mowing and seasonal care.
We already take care of three yards on your street, so we're nearby every week. Scan the code to pick a time.
Prairie Line Lawn Care · (402) 555-0163
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new homeowners are the best lawn care prospects
A home sale is the single biggest trigger for a new lawn care account. The buyer has no existing service relationship, the previous owner's crew may not even know the house sold, and the yard is often in transition: beds overgrown from the listing period, a lawn that was mowed for photos and then left alone. Roughly four million existing homes sold in the U.S. in 2024, and every one of those buyers is choosing service companies in their first months.
Speed is the whole game. Most new owners decide on lawn care within the first few weeks, especially when they move in during the growing season. A card that arrives in week two beats one that arrives in week eight, no matter how good the second one is. Weekly automation matters more than design.
Make the first offer about information, not a discount. New owners don't know what's in their yard. A free yard walk where you identify plants, point out problems (a struggling tree, a broken sprinkler head, beds that need edging), and give a written price is useful on its own and puts you on the property. Most yard walks turn into a quote, and the quote is for a yard you've already seen.
Filter by lot and season. Small lots in brand-new subdivisions may have builder-grade sod that the buyer plans to handle themselves. Older homes on larger lots with mature landscaping are the strongest prospects for full-service plans. If a sale closes in late fall, a card about spring cleanup and snow service is more useful than one about mowing.
Finally, plan the second touch. Moving is chaotic and the first card may get lost. A second card three weeks later, with a different headline, catches buyers who meant to call and didn't.
Watch for homes that sold with irrigation systems, pools, or large beds. Those buyers often inherit equipment and plantings they don't know how to run, and a short note offering to start up the sprinklers, check the controller, or identify the shrubs is a practical reason to call. It also tells you which new owners are full-service prospects rather than mow-only accounts.
15×return on a year of Spur Team from 6 new weekly accounts at $1,500/yr
A handful of new-owner accounts pays for the year.
- Spur Team: $588/yr, plus 60 new-sale cards a month × 2 touches × 12 months = 1,440 postcards at $0.94 = $1,354
- 6 new weekly mowing accounts × $1,500 a season = $9,000 in first-year revenue
- Many renew for years: new owners who sign in year one often stay for the life of their ownership
Example math. Sales volume, response, and renewal rates vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual way to reach new homeowners
What you needThe usual waySpur
Recent sales in your area, weeklyChecking county records by hand✓ Built in
Welcome card per yardGeneric new mover coupon pack✓ Built in
Mailed within days of closingMailed whenever someone remembers✓ Built in
Scan alerts with name and addressNo way to know who read it✓ Built in
Automatic second cardNo follow-up✓ Built in
New Homeowners by the numbers
Why new buyers are worth reaching fast
~4 million
existing U.S. homes sold in 2024, and every buyer starts choosing service companies after closing
~30%
of household water use goes outdoors on average, so new owners quickly notice what their yard costs to keep up
15×
return on a year of Spur Team from 6 new weekly accounts at $1,500/yr
FAQ
New homeowner lawn care questions
How do I find new homeowners for lawn care?
Search recent sales in your service area. In Spur you can filter for homes sold in the last 30 to 60 days, owner-occupied, by lot size, and set an automation to pull new sales every week.
When should lawn care companies mail new homeowners?
Within the first two to three weeks after closing. Most buyers pick a lawn service early, especially during the growing season, and the first company to reach them has the advantage.
What lawn care offer works best for new homeowners?
A free yard walk with a written quote. New owners don't know what's planted or how the lawn was maintained, so useful information is a stronger opener than a discount.
Should I market to homes sold in fall or winter?
Yes, with a different message. Offer fall leaf cleanup, snow service in colder markets, or a spring start date that locks them in before the season.
Is new homeowner marketing better than buying lawn care leads?
The leads are exclusive to you, you choose the streets, and the cost is postage rather than a per-lead fee shared with other companies.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the first lawn service every new buyer hears from.
Set your area once, and Spur mails every new owner a welcome card about their yard each week. Free to start.
Find new homeowners who need lawn care — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo