A sign on a lawn reaches one driveway of traffic, and many HOAs ban them.
Concrete & paving play · Neighbor marketing
Concrete neighbor marketing that turns every pour into a street of prospects.
A fresh driveway makes neighbors look at their own. Spur finds the homes around each finished job, writes a card that names the street and shows the new work, and mails it within days, while your forms and crew are still nearby.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Teresa Nguyen2210 Aspen CtFort Collins, CO 80526Scan to see the finished drive and get your estimate
Teresa N. scanned your neighbor card · 4 min ago
AI-written for this owner · Mailed in 2 days
0.25 miradius around a pour usually shares build era and lot style
Within a weekof the pour, while the work is still new
Crew nearbyfaster estimates and easier scheduling
The problem
A great pour is wasted if the street doesn't know who did it.
Neighbors ask 'who did that?' while the forms are up, but the owner may not remember your name or number.
Moving a crew, forms, and a truck is expensive, and a second job on the same street spreads that cost.
How it works
From list to mailbox in one workflow.
Five steps from one finished drive to a street of estimates.
app.usespur.com
See it in Spur
A neighbor list around one pour
Sample Fort Collins homes within a quarter mile of a completed driveway, built 1990–2005. Names are partly masked.
Radius 0.25 miBuilt 1990–2005Owner-occupiedDrive 15+ yrsExclude job address
- Teresa N.2210 Aspen CtBuilt 1996 · concrete driveOwned 14 yrs
- Bill & Carol H.2218 Aspen CtBuilt 1996 · concrete driveOwned 25 yrs
- Yusuf A.2305 Spruce DrBuilt 1999 · concrete driveOwned 9 yrs
- Lena & Ross T.2114 Aspen CtBuilt 1995 · concrete driveOwned 19 yrs
- Peg M.2402 Birch LnBuilt 2001 · asphalt driveOwner 69
AI draft for Teresa N. · 2210 Aspen Ct
Hi Teresa,
You may have seen our crew on Aspen Court last week, where we just replaced a driveway with a clean broom finish and a proper drainage slope.
Since we're already in the neighborhood, we can quote yours quickly and sometimes schedule it sooner. Scan the code to see the finished drive and request a free estimate.
Ben Ostrander · High Plains Concrete · (970) 555-0166
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why a finished driveway sells the next one
A new driveway is visible, durable, and talked about. Neighbors watch the forms go up, ask about price, and compare finishes over the fence. That attention is the strongest marketing a flatwork company gets, and most of it is wasted because the neighbors don't know whom to call.
A mailed card captures it. It names the street, shows the finished work, and gives a way to ask. Because it connects to something the owner has already seen, it reads as an answer to a question they had.
Crew proximity saves money. Every job requires mobilization: trucks, forms, tools, and a finisher. Adding a second job on the same street reduces cost per job and makes scheduling easier. Share that saving through a neighbor-schedule discount or an earlier pour date.
Ask the customer first. Before mailing, ask permission to use photos and mention the street. Most owners are proud and happy to help. Never name the owner on the card.
Match the details. A card works best when it fits the house: a replacement offer for old concrete, a sealcoat offer for aging asphalt. Spur reads build year and drive type so a mixed street can be split into separate lists.
9×+return on a year of Spur Team from neighbor mailings
A second pour on the same street often pays for the program.
- Spur Team: $49/mo billed annually = $588/yr
- 100 neighbor cards after each of 8 jobs at $0.94 each = $752
- 4 extra driveway jobs (~$6,500 each) ≈ $26,000
Example math. Response and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual job-site marketing
What you needThe usual waySpur
Mailed card with a QR and photo galleryYard sign on one lawn✓ Built in
Targets lots like the finished oneBlanket EDDM✓ Built in
Mailed within a weekWeeks to design and print✓ Built in
Scans tracked by streetNo idea who responded✓ Built in
Repeat after every pourOne-time effort✓ Built in
Neighbor Marketing by the numbers
Why neighbors respond
25–30 yrs
typical life of a concrete driveway, so nearby drives age together
811
is the national call-before-you-dig number used before excavation work
9×+
return on a year of Spur Team from neighbor mailings
FAQ
Concrete neighbor marketing questions
Does neighbor marketing work for concrete companies?
Yes. A visible pour triggers questions from neighbors, and a mailed card gives them a way to ask.
How many neighbors should I mail?
Fifty to 150 matching homes around each job, based on a quarter-mile radius and similar lots.
Do I need the customer's permission?
Yes, for photos and any mention of the street. Never name the customer.
Should I offer a discount?
A small neighbor-schedule discount is fine, since you save on mobilization. Keep it modest.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Turn every pour into a street of prospects.
Add the job address, match the lots, and mail a neighbor card in two days. Free to start.
Mail the neighbors of my last pour — freeFree forever plan · No card · 20 property searches a month
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