Homeowners think about lights after Halloween. By then, the best install dates are gone.
For holiday and Christmas light installation companies
Holiday lighting leads, booked before the first cold snap.
Spur finds the larger, higher-value homes most likely to hire a pro for holiday lights, writes a postcard for each owner, and mails it in late summer, before your install calendar fills. Then it reminds every customer to rebook next year.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Karen Mitchell18 Ashford CtNaperville, IL 60540Scan for your lighting quote
Karen M. requested a lighting quote · 4 min ago
AI-written for this owner · Mailed in 2 days
Sept–Octwhen holiday install calendars fill
High repeatcustomers rebook year after year
2 daysfrom approval to USPS first-class
The problem
Holiday lighting is a short season, and the calendar fills fast.
Saturation mail reaches small homes and renters who won't pay for professional lighting.
Customers who loved last year's lights forget to rebook unless someone reminds them in time.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for holiday lighting companies.
app.usespur.com
Plays for Holiday Lighting
Holiday lighting plays you can run in Spur today
Fill October and November in August.
Value $600K+Auto-schedule
Rebook every customer before new ones.
Your listInstalled last year
Streets where lights are a tradition.
Your street list2-story
Owners who shouldn't be on ladders.
Owners 65+Owned 20+ yrs
Year-round programmable eave lighting.
Value $800K+Owner-occupied
Community entrances and common areas.
HOA communitiesMgmt company
First holiday season in a new home.
Sold last 6 moValue $600K+
Mail the street after each install.
Radius 0.25 mi2-story
See it in Spur
What a holiday lighting list looks like in Spur
A sample list for one Naperville zip: owner-occupied two-story homes valued $700K+. Names are partly masked.
Zip 60540Owner-occupied2-storyValue $700K+Single-family
- Karen M.18 Ashford Ct4,200 sq ft · cul-de-sacOwned 11 yrsLarge trees
- Brian & Sue T.24 Ashford Ct3,900 sq ft · 2-storyOwner 70Owned 26 yrs
- Leah W.1107 Kingsbury Dr4,600 sq ft · corner lotOwned 8 yrsLong roofline
- Ravi & Neha G.1115 Kingsbury Dr4,100 sq ft · 2-storyBought 4 mo agoNew owner
- Jim O.1203 Kingsbury Dr3,800 sq ft · 2-storyOwned 17 yrsLarge trees
AI draft for Karen M. · 18 Ashford Ct
Hi Karen,
Every year we hear the same thing from homeowners on streets like Ashford Court: they love the look of a well-lit house, but not the ladders, the tangled strands, or the cold afternoons on the roof.
We design a display for your home, install it with commercial-grade lights in early November, fix anything that goes out during the season, take it all down in January, and store it until next year. You never touch a ladder.
Scan the code on this card and send us a photo of the front of your house for a quote. Customers who book by October 1 save 10% and get first pick of install dates.
Dana Ellis · Bright Nights Holiday Lighting · (630) 555-0124
Sample data for illustration. Your results depend on your market and filters.
Playbook
How holiday lighting companies fill the season early
Holiday lighting is one of the shortest, most compressed seasons in home services. Installs run from late October to early December, takedowns in January, and almost all of the selling happens before the first install. The companies that thrive book most of their season by early fall and spend November installing, not answering inquiries they can't fit in.
Target homes that hire professionals. Larger, higher-value, two-story homes are the core market: they have long rooflines and big trees that are hard to light safely, and owners who would rather pay than climb. Older owners who shouldn't be on ladders are another strong audience. You likely know which neighborhoods and streets have a tradition of displays, and mailing those streets first is efficient.
Mail early and make it easy. Late summer, typically August and September, is the right time to reach homeowners, with an early-booking incentive and a firm deadline. A photo-based quote lets homeowners get a price without scheduling a visit, which matters when your estimators are busy installing.
Sell the full service. Most professional holiday lighting companies design the display, install it, maintain it through the season, take it down, and store the lights. Many lease the lights rather than selling them, which simplifies repeat business. Explaining that clearly on the card answers the homeowner's first questions.
Repeat business is the foundation. Holiday lighting customers tend to rebook year after year when the experience is good. Send every customer a rebooking reminder in early summer, before new prospects, so returning customers get the best dates. Many lighting companies are landscapers, window cleaners, or exterior cleaners filling their off-season, and a dependable repeat list turns that side business into a reliable one.
Safety and professionalism matter. Mention insurance, trained crews, and commercial-grade, outdoor-rated equipment on GFCI-protected outlets. Those details reassure homeowners and set you apart from part-time installers.
1 homeat a typical professional install covers a year of Spur Team
A few installs cover your year of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One residential install ≈ $1,000–$3,000+, and many rebook every year
Example math. Your pricing and retention will vary. Run your own numbers →
One tool, not four
Spur vs. the usual holiday lighting marketing
What you needThe usual waySpur
Find homes that hire prosSocial ads to everyone✓ Built in
Owner name and mailing addressNot available✓ Built in
Seasonal copy with early-booking offerGeneric flyer✓ Built in
Late-summer schedulingManual campaigns✓ Built in
Rebooking remindersMemory✓ Built in
Know who's interestedNot available✓ Built in
Holiday Lighting by the numbers
Why homeowners hire pros for holiday lights
~160 a day
decorating-related injuries treated in ERs during the holiday season, many from falls
GFCI
protection is required on outdoor outlets under the National Electrical Code
1 home
at a typical professional install covers a year of Spur Team
FAQ
Questions from holiday lighting companies
When should holiday lighting companies start marketing?
Late summer, typically August and September, with an early-booking incentive. Most of the season should be booked before installs start.
Which homes are best for holiday lighting?
Larger, higher-value, two-story homes with long rooflines and big trees, plus older owners who shouldn't be on ladders.
How do I get repeat holiday lighting customers?
Send every customer a rebooking reminder in early summer, before you mail new prospects, so returning customers get the best install dates.
Can I quote without a site visit?
Yes. A QR code that lets homeowners upload a photo of their house makes quoting fast when your crews are busy.
What does Spur cost for a holiday lighting company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
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