Homeowners think about windows before a party, a sale, or the holidays. If you're not in front of them then, the moment passes.
For residential window cleaning companies
Window cleaning leads from bigger homes, on routes you already run.
Spur finds the larger, higher-value homes most likely to hire a window cleaner, writes a postcard for each owner, and mails it before spring and the holidays. With twice-a-year customers on dense routes, your crews spend more time on ladders and less time driving.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Andrew Collins14 Lakeview CtCarmel, IN 46032Scan for your window quote
Andrew C. scanned your spring window postcard · 6 min ago
AI-written for this owner · Mailed in 2 days
2×/yrspring and fall cleanings are the norm
3,000+ sq fthomes are the core market
2 daysfrom approval to USPS first-class
The problem
Window cleaning is a want, not a need, so you have to ask at the right time.
Window cleaning is labor-heavy. Driving between scattered jobs kills the day.
Customers who loved their spring clean forget to book fall unless someone reminds them.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for window cleaning companies.
app.usespur.com
Plays for Window Cleaning
Window cleaning plays you can run in Spur today
Spring cleaningPost-construction cleaning Senior homeowners Gutter and window bundles Twice-a-year reminders
Pollen and winter grime, booked before April.
3,000+ sq ftAuto-schedule
See the full play →Holiday prepGuest-ready windows before Thanksgiving.
Value $600K+Your list
See the full play →Route densityFill in the streets you already clean.
Radius 0.5 miOwner-occupied
See the full play →Pre-sale cleaningListing-ready windows for long-time owners.
Owned 15+ yrsOwners 60+
See the full play →Paint, stickers, and debris after a remodel.
Recent permitOwner-occupied
Owners who shouldn't be on ladders.
Owners 65+2-story
Two services, one visit.
Mature trees2-story
Rebook spring customers for fall.
Your listCleaned 5+ mo ago
See the full play →New homeownersWelcome offers 30 days after closing.
Sold last 90 days3,000+ sq ft
See the full play →Window cleaning postcardsCards that name the street and the season.
Per-home copyQR tracked
See the full play →Leads without AngiExclusive quote requests from homes you chose.
ExclusiveInbound first
See the full play →Past customer reactivationRemind customers five months after the last clean.
Your listCleaned 5+ mo ago
See the full play →Landlord windowsTurnover and annual cleaning for rental owners.
Absentee owner2+ properties
See the full play →See it in Spur
What a window cleaning list looks like in Spur
A sample list near an existing route: owner-occupied homes over 3,000 sq ft valued $650K+. Names are partly masked.
Zip 46032Owner-occupied3,000+ sq ftValue $650K+Radius 0.5 mi of route
- Andrew C.14 Lakeview Ct4,100 sq ft · 2-storySame streetOwned 8 yrs
- Megan & Rob F.22 Lakeview Ct3,650 sq ft · 2-storySame streetOwned 12 yrs
- Susan H.305 Brookshire Pkwy3,280 sq ft · 2-storyOwner 70Owned 24 yrs
- Vik & Anita R.318 Brookshire Pkwy4,450 sq ft · walkoutNext streetOwned 5 yrs
- Todd B.9 Lakeview Ct3,900 sq ft · 2-storySame streetBought 3 mo ago
AI draft for Andrew C. · 14 Lakeview Ct
Hi Andrew,
We're cleaning three homes on Lakeview Court this spring, and a two-story home like yours, with tall windows on the back, is exactly the kind we like to do well.
Our crews clean every window inside and out, wipe the sills, and clean the screens and tracks. We use drop cloths and shoe covers indoors and we're fully insured for ladder work. Because we're already on your street, neighbors who book in April save 10%.
Scan the code on this card for a quote. Most of our customers book spring and fall together so they never have to think about it.
Nate Rivers · Crystal View Window Cleaning · (317) 555-0172
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to build a recurring residential window cleaning route
Residential window cleaning is a want, not a need. Homeowners decide to hire a cleaner when they notice the windows, usually in spring when sun hits the pollen, before hosting the holidays, or before listing the house. The companies that do well put their name in front of the right homeowners just before those moments and then make it easy to book again.
Target the homes that hire. Larger homes, typically 3,000 square feet and up, with higher values, have more windows, harder-to-reach glass, and owners who are more likely to pay for help. Two-story homes and homes with walkout basements or tall great-room windows are especially good prospects. Older owners who shouldn't be on ladders are another strong audience.
Density is the profit lever. Window cleaning is labor-intensive, and travel time between jobs eats directly into margin. Draw a radius around every street you already serve and mail the owner-occupied homes nearby, mentioning that you're already in the neighborhood and offering a route discount. Over a few seasons, routes fill in street by street.
Make it twice a year. Most residential customers who like the result are happy to book spring and fall, or spring and pre-holiday. Offer a discount for booking both and send automatic reminders to everyone who booked once. That repeat base is what makes a window cleaning business predictable and valuable.
Show your professionalism. Mention insurance for ladder work, drop cloths and shoe covers indoors, and that you clean screens and tracks. Those details reassure homeowners letting a crew into their house and set you apart from low-price competitors. Bundling with gutter cleaning, which uses the same ladders, raises the ticket without adding a trip.
Track and protect your best streets. Once a neighborhood has several regular customers, keep mailing it every season so new owners and holdouts hear from you first. That's how a route becomes hard for competitors to break into.
2 homeson spring + fall cleanings cover a year of Spur Team
A couple of twice-a-year customers cover your year of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 250 postcards on Team at $0.94 each = $235
- One larger home ≈ $350–$600 per cleaning, twice a year
Example math. Your pricing and retention will vary. Run your own numbers →
One tool, not four
Spur vs. the usual window cleaning marketing
What you needThe usual waySpur
Find larger homes near your routesDoor hangers✓ Built in
Owner name and mailing addressNot available with door hangers✓ Built in
Seasonal, neighbor-specific copyGeneric flyer✓ Built in
Spring and fall schedulingManual reminders✓ Built in
Know who's interestedNot available✓ Built in
Route trackingSpreadsheet✓ Built in
Window Cleaning by the numbers
Why window cleaning becomes a route business
2× a year
spring and fall is the typical residential cleaning schedule
1 in 4
adults 65 and older report a fall each year, so many older owners shouldn't be on ladders
2 homes
on spring + fall cleanings cover a year of Spur Team
FAQ
Questions from window cleaning companies
How do window cleaning companies get residential customers?
Target larger, owner-occupied homes near your existing routes, mail before spring and the holidays, and offer a twice-a-year package.
What homes are best for window cleaning?
Homes over about 3,000 sq ft with higher values, two stories, and lots of glass, plus older owners who shouldn't be on ladders.
How do I get repeat window cleaning customers?
Offer a spring + fall package at a discount and send automatic reminders to everyone who booked once. Spur can schedule the reminders for you.
Should I bundle gutter cleaning?
Often, yes. It uses the same ladders and visit, raises the ticket, and solves a second problem for the homeowner.
What does Spur cost for a window cleaning company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
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