Every spring you pay to reach people you already cleaned for, because no one asked them to rebook.
Window cleaning play · Recurring routes
Recurring window cleaning plans that fill your routes before the season starts.
Recurring customers are the most profitable part of a window cleaning business. Spur mails plan offers to your past customers and to matching homes nearby, writes the copy, and rebooks them every spring and fall.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Luis Moreno271 Brookshire DrCarmel, IN 46032Scan to join the spring and fall plan
Luis M. joined the spring & fall plan · 3 min ago
AI-written for this owner · Mailed in 2 days
2×/yrvisits per plan customer
10% offa plan discount that rewards commitment
Autoreminders before each season
The problem
One-time customers cost the most to win and the least to keep.
Without recurring customers, schedules shift weekly and trucks cross town for single jobs.
Customers mean to book again and forget. A reminder is the difference between a plan and a lapse.
How it works
From list to mailbox in one workflow.
Five steps from one-time jobs to a recurring route.
app.usespur.com
See it in Spur
A recurring plan list for window cleaning
Sample Carmel, IN customers and neighbors for a spring and fall plan. Names are partly masked.
Your customer listCleaned 5+ months agoPlus look-alike homesRadius 0.5 mi of routesNot yet on a plan
- Luis M.271 Brookshire Dr3,600 sq ft · cleaned oncePast customer
- Carla & Pete V.266 Brookshire Dr3,400 sq ft · neighborLook-alike
- Anita B.18 Hollow Oak3,900 sq ft · cleaned twicePast customer
- Greg & Lin Z.30 Hollow Oak3,500 sq ft · neighborLook-alike
- Robert N.230 Clear Creek Dr3,700 sq ft · cleaned oncePast customer
AI draft for Luis M. · 271 Brookshire Dr
Hi Luis,
Thanks for letting us clean your windows last year. Most of our customers pick spring and fall once and never have to think about it again.
We schedule it, send a reminder before each visit, and take 10% off both cleanings. You can pause or cancel whenever you like.
Scan the code to join the plan.
Marcus Bell · Crystal View Window Cleaning · (317) 555-0147
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why recurring plans are the heart of a window cleaning business
A window cleaning business is only as steady as its repeat customers. One-time jobs are expensive to find, and every one starts from a cold call or a mailing. A customer who has chosen a spring and fall plan books without you asking, and costs almost nothing to keep.
Frequency is easy. Twice a year is the norm for residential customers, and spring and fall are natural times. A plan formalizes what most happy customers already intend to do, and takes the burden of remembering off them.
A small discount is enough. Ten percent off for committing to two visits is a fair trade for predictable work. You save on marketing and travel, and the customer saves on each clean. Keep the offer simple and let them cancel without penalty.
Build density. Mail the same offer to homes on the same streets as your current customers. As neighbors join, drive time drops and each route day earns more. Over a few seasons, a handful of streets can fill an entire week.
Remind before every season. The plan only works if customers hear from you at the right time. Spur schedules reminders so no one slips out of the route by accident.
Protect the plan once it is sold. Confirm dates a week ahead, send a short text or card before each visit, and ask for a review after the first clean. Make cancellation easy and honest, because customers who feel trapped leave loudly. Track retention by street and by plan month, and watch for pricing that has slipped behind your costs. A plan that renews quietly for years is built on small, consistent reminders and a crew that shows up.
8×+return on a year of Spur Team from plan offers to past customers
A plan customer is worth several one-time jobs.
- Spur Team: $49/mo billed annually = $588/yr
- 500 plan cards at $0.94 each = $470
- 25 new plan customers (~$270 per visit, 2 visits) ≈ $13,500
Example math. Sign-up and retention rates vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual rebooking routine
What you needThe usual waySpur
Plan offer to past customers and neighborsHope they call again✓ Built in
Reminders before every seasonReminders when you remember✓ Built in
Copy written for each ownerOne generic email blast✓ Built in
Tracks plan sign-ups by streetNo view of route density✓ Built in
Repeats every yearRebuilt each season✓ Built in
Recurring Routes by the numbers
Why plans beat one-time jobs
2×/yr
is the typical recommended cleaning frequency, which fits a standing spring and fall plan
Density
of customers on the same streets raises revenue per hour by cutting drive time
8×+
return on a year of Spur Team from plan offers to past customers
FAQ
Recurring window cleaning questions
How do I get one-time window cleaning customers to sign up for a plan?
Mail them a clear spring and fall offer with a modest discount and automatic reminders, and make cancellation easy.
How much should the plan discount be?
Ten percent is common. It should reward commitment without cutting too far into your margin.
Should I include neighbors?
Yes. Look-alike homes on the same streets as your customers keep routes dense and save drive time.
When should I mail plan offers?
March for spring and October for fall, so customers can lock in a date before the season.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Turn clean windows into a route that books itself.
Upload your customers, add look-alike homes, and mail your first plan offer. Free to start.
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