Sellers spend on paint and staging first, then remember the windows when the photographer is on the way.
Window cleaning play · Pre-sale cleaning
Pre-sale window cleaning leads, found before the listing photos.
Clean glass makes a listing brighter in photos and showings. Spur finds long-time owners likely to sell, writes a respectful card offering a listing-ready clean, and mails it so you are on their list before the photographer is.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Margaret Tyler4 Heron PointeCarmel, IN 46032Scan to schedule a listing-ready clean
Margaret T. asked for a pre-listing clean · 5 min ago
AI-written for this owner · Mailed in 2 days
15+ yrsof ownership marks a likely seller
Photosshow every streak on the glass
Agentpartners can bring a steady referral stream
The problem
Sellers book windows last, if at all.
You can't see which homeowners plan to list until the sign goes up, and then the work is rushed.
Listing agents already have a go-to cleaner, and they only change when someone else is easy to book.
How it works
From list to mailbox in one workflow.
Five steps from a likely seller to a booked pre-listing clean.
app.usespur.com
See it in Spur
A likely-seller list for pre-listing window cleaning
Sample Carmel, IN owners with long tenure and high equity. Names are partly masked.
Owned 15+ yrsOwners 60+Equity 50%+3,000+ sq ftOwner-occupied
- Margaret T.4 Heron Pointe4,100 sq ft · built 1998Owned 24 yrs
- Walter & June H.17 Birchwood Ct3,300 sq ft · built 1994Owned 28 yrs
- Diane F.62 Carriage Hill3,050 sq ft · built 1999Owner 71
- Robert & Alice N.230 Clear Creek Dr3,700 sq ft · built 1997Owned 21 yrs
- Frank S.9 Glen Eagle Ln3,450 sq ft · built 2000Owned 19 yrs
AI draft for Margaret T. · 4 Heron Pointe
Hi Margaret,
If a move is ever on your mind, clean glass is one of the easiest ways to brighten a home for photos and showings.
We clean windows inside and out, plus screens and tracks, and we can work around your photographer. A home your size takes about half a day.
Scan the code if you'd like a quote. There's no pressure and no charge to ask.
Marcus Bell · Crystal View Window Cleaning · (317) 555-0147
Sample data for illustration. Your results depend on your market and filters.
Playbook
How pre-sale window cleaning works
Pre-sale cleaning is a clear job with a clear deadline. A seller needs the windows done before photos and showings, which gives you a specific date, a bounded scope, and an owner who wants it done well. These jobs are often larger than routine cleanings because they include screens, tracks, and sills.
Long tenure and equity are the best signals. Owners who have lived in a house fifteen years or more, and who have built up equity, are the ones most likely to sell in the next few years. The oldest owners often downsize. Spur lets you filter for these traits without guessing.
Be careful with the tone. A card that assumes someone is selling can feel intrusive. Frame it around the home looking its best, mention photos and showings as one reason, and make it easy to ask without committing. Respect builds a name that listing agents and neighbors remember.
Work with agents. A listing agent who finds a cleaner who shows up on time and does careful work will use them again and again. Share a short card with agents in your area that explains your pre-listing package and how to book it.
Convert one-time into recurring. After a pre-sale clean, offer the buyer's agent or the new owner a first-clean welcome. The new owner list and the pre-sale list feed each other.
Stay compliant and considerate. Do not claim to know that an owner is selling, and do not reference the owner's age, health, or finances on the card. Signals like tenure and equity are for choosing who receives a mailing, not for the copy itself. Honor opt-out requests promptly, and if you partner with agents, keep the arrangement transparent. Respectful, factual mail builds the reputation that brings listing agents back to you for every sale.
6×+return on a year of Spur Team from pre-listing mailings
A few pre-listing jobs pay for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 300 cards at $0.94 each = $282
- 10 pre-listing cleans (~$450 each) ≈ $4,500, plus agent referrals
Example math. Prices and response vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual pre-sale approach
What you needThe usual waySpur
Finds likely sellers by tenure and equityWaits for a sign in the yard✓ Built in
Respectful card written per ownerCold flyer at the door✓ Built in
Mailed before the photographer booksContacted after listing✓ Built in
QR scan alertsNo signal of interest✓ Built in
Agent card and owner card from one toolSeparate printing for each✓ Built in
Pre-Sale Cleaning by the numbers
Why long-tenure owners matter
Years
of ownership and equity indicate a homeowner more likely to sell in the near term
Photos
of the listing are the first showing for most buyers, and glass shows in them
6×+
return on a year of Spur Team from pre-listing mailings
FAQ
Pre-sale window cleaning questions
How do I find homeowners who will list soon?
Filter for long tenure, high equity, and owners over 60. These are signals, not guarantees, so keep the copy respectful.
Is it okay to mail before a home is listed?
Yes. Frame it as getting the home ready for photos or a future move, and don't assume the owner is selling.
How do I work with agents?
Share a short card with listing agents that describes your pre-listing package and how fast you can book it.
What should I charge?
Price by size and pane count, and include screens and tracks. Pre-sale jobs are often larger than routine cleans.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the cleaner they call before the photos.
Find likely sellers, mail a respectful card, and book the pre-listing clean. Free to start.
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