A flyer that could be for anyone gets tossed. It doesn't name the street, the season, or the size of the house.
Window cleaning play · Postcards
Window cleaning postcards that tell homeowners you're already nearby.
A window cleaning postcard works when it lands before a party, a listing, or the first nice spring weekend. Spur picks the larger homes on your routes, writes copy for each owner, adds a QR code to your quote form, and mails it for you.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Andrew Collins14 Lakeview CtCarmel, IN 46032Scan for your window quote
Andrew C. scanned your spring window postcard · 6 min ago
AI-written for this owner · Mailed in 2 days
3,000+ sq fthomes are the core window cleaning market
2 daysfrom approval to USPS first-class
QRon every card, so you know who looked
The problem
Most window cleaning mail looks like every other flyer.
Postcards sent to every address pay to reach apartments, small homes, and renters who will never hire you.
Without a tracked code, you can't tell whether the card or a referral produced the call.
How it works
From list to mailbox in one workflow.
Five steps from a blank design to a booked route.
app.usespur.com
See it in Spur
A sample window cleaning postcard list
Carmel, IN homes over 3,000 sq ft that fit a spring window campaign. Names are partly masked.
3,000+ sq ftOwner-occupiedValue $500K+Radius 3 mi of routesNot on your customer list
- Andrew C.14 Lakeview Ct3,420 sq ft · built 2004Owned 12 yrs
- Priya & Dev S.98 Willow Bend3,850 sq ft · built 2011Owned 7 yrs
- Margaret T.4 Heron Pointe4,100 sq ft · built 1998Owner 68
- Luis & Carla M.271 Brookshire Dr3,600 sq ft · built 2007Owned 9 yrs
- Daniel R.52 Meadowlark Ln3,150 sq ft · built 2002Owned 14 yrs
AI draft for Andrew C. · 14 Lakeview Ct
Hi Andrew,
We're cleaning three homes on Lakeview Ct this month. Because we're already on your street, we can clean your windows inside and out at a neighbor rate.
We use drop cloths and shoe covers, and we clean the screens and tracks too. A home your size takes about half a day.
Scan the code for a quote. There's no charge to look.
Marcus Bell · Crystal View Window Cleaning · (317) 555-0147
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a window cleaning postcard work
Window cleaning is a want, not a need. No one searches for it on a dull Tuesday. They think about it when guests are coming, when they are selling, or when the first sunny day shows every streak. A postcard works because it arrives in that window and gives a reason to act now.
Name the home, not the service. A card that says 'We're cleaning three homes on Lakeview Ct' is a reason to call and proof that you are local. A card that says 'Sparkling windows, call today' is a flyer. Spur writes the first kind, using the street, the season, and the size of the house.
Target size and value. Window cleaning is labor-heavy, and a three-thousand-square-foot home with many panes is worth far more than a small ranch. Filter for larger homes and higher assessed values, and the same card budget reaches the owners most likely to say yes and most likely to rebook.
Say what you do that others don't. Owners worry about wet floors and scratched sills. Mention drop cloths, shoe covers, screen and track cleaning, and that you are insured. These details are the difference between a quote request and a skip.
Mail ahead of the moment. Send spring cards in late March, holiday cards in early November, and pre-listing cards when a home shows up in your area. Spur can schedule all three and mail them every year.
Measure and refine. Track scans, quote requests, and booked jobs for each mailing, and note which zip codes and home sizes respond best. A first test of 300 to 500 cards is enough to learn your response rate, and the next mailing can drop the weakest streets and add more of the strongest. Keep the design simple and legible, because most owners read a postcard standing at the mailbox for a few seconds, and a clear headline, one offer, and one code are all they will remember.
6×+return on a year of Spur Team from a single spring mailing
One route customer pays for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards at $0.94 each = $376
- 12 new twice-a-year customers (~$300 per visit) ≈ $7,200 in the first year
Example math. Response rates, prices, and rebooking vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual postcard routine
What you needThe usual waySpur
Copy written for each ownerOne flyer for everyone✓ Built in
Targets large, higher-value homesBlanket EDDM to every address✓ Built in
Mailed for you in two daysDesign, print, and stamp it yourself✓ Built in
QR scans alert youNo sign who looked✓ Built in
Spring and fall scheduled onceRemember to send each season✓ Built in
Postcards by the numbers
Why larger homes are worth targeting
Labor
is the main cost in window cleaning, so a bigger home earns more per stop and per mile driven
Twice a year
is the cleaning frequency most residential window cleaners recommend
6×+
return on a year of Spur Team from a single spring mailing
FAQ
Window cleaning postcard questions
Do window cleaning postcards work?
They work when they reach larger homes at the right time of year and name a specific reason to call. A generic flyer to every address usually doesn't.
How many postcards should I send?
A test of 300 to 500 matching homes in your best zip codes shows what response looks like before you scale.
What should a window cleaning postcard say?
Name the street or neighbors you serve, state what's included, mention that you are insured, and offer a modest neighbor rate.
When should I mail them?
Late March for spring, early November for the holidays, and any time a home is likely to list.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Get your windows in front of the right homes.
Pick your routes, let Spur write and mail the cards, and answer the calls. Free to start.
Mail my first window cleaning postcards — freeFree forever plan · No card · 20 property searches a month
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