Spring books fast, then the phone goes quiet. Most window cleaners mail once and hope.
Window cleaning play · Direct mail program
Window cleaning direct mail marketing that runs all year.
One mailing helps, but a program keeps routes full. Spur sets up four standing lists (spring, holiday, new owners, and listings) writes the copy for each, mails on schedule, and shows your cost per booking.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Priya Shah98 Willow BendCarmel, IN 46032Scan to reserve a fall date
Priya S. reserved a November date · 4 min ago
AI-written for this owner · Mailed in 2 days
4 listsspring, holiday, new owner, and pre-listing
Autoscheduled once and mailed every year
Per mailingcost per booking on your dashboard
The problem
A one-off mailing leaves your calendar empty the rest of the year.
Without standing lists, new owners and sellers pass through your area without ever hearing from you.
Mail, print, and design are scattered across vendors, so no one knows what a booking costs.
How it works
From list to mailbox in one workflow.
Five steps from one campaign to a program that runs itself.
app.usespur.com
See it in Spur
A year-round window cleaning mail calendar
Sample campaigns for a Carmel, IN service area. Names are partly masked.
4 standing listsRadius 3 mi of routesOwner-occupied3,000+ sq ftAuto-schedule
- Spring list412 homesMail March 203,000+ sq ft
- Holiday list386 homesMail November 1Value $600K+
- New owners34 homes / moMail 30 days after closingMonthly
- Pre-listing18 homes / moOwned 15+ yrsOwners 60+
- Past customers142 homesCleaned 5+ months agoYour list
AI draft for Priya S. · 98 Willow Bend
Hi Priya,
Before the holidays, we'd like to clean your windows inside and out. Our crew covers floors, cleans the screens and tracks, and finishes a home your size in about half a day.
Book by November 10 for the neighbor rate, and we'll hold a date that fits your hosting schedule.
Scan the code to reserve your date.
Marcus Bell · Crystal View Window Cleaning · (317) 555-0147
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why a program beats a campaign
A single mailing fills a week. A program fills a year. Window cleaning has natural rhythms: spring grime, holiday hosting, new owners settling in, and sellers preparing to list. Each one is a different reason to hire you, and each one repeats. A direct mail program lines up a list for every moment and mails it on time.
Standing lists are the core. Your spring list is large homes in your territory. Your holiday list is the higher-value subset likely to host. Your new-owner list refreshes every month with recent buyers. Your pre-listing list finds long-time owners who may sell soon. Each has its own filters, copy, and dates.
The calendar does the work. Mail spring cards in late March, holiday cards in early November, new-owner cards thirty days after closing, and past-customer reminders when it has been five months since the last visit. Once the dates are set, there is nothing to remember.
Measure each list on its own. A program only improves if you can see which list books. Spur tracks scans, quotes, and bookings by mailing, so you can compare spring against holiday and keep adding to what works.
Keep the routes dense. Every list stays inside the area you already serve. That keeps driving short, makes neighbor discounts easy to offer, and turns each booking into a better route.
Mind the details of mail. Use first-class postage so cards arrive on the day you planned, keep a clean return address so undeliverable cards are flagged, and suppress anyone who asks to stop. Spur handles address standardization and removes duplicates across your lists, so a customer on your spring list is not also mailed as a new owner. Review the dashboard monthly, retire the list with the weakest cost per booking, and move that budget to the list that books fastest.
7×+return on a year of Spur Team from a four-list program
A full calendar of bookings from one setup.
- Spur Team: $49/mo billed annually = $588/yr
- 1,000 cards across four lists at $0.94 each = $940
- 20 new recurring customers (~$300 per visit, 2 visits) ≈ $12,000
Example math. Response, price, and rebooking vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual one-off mailing
What you needThe usual waySpur
Four standing lists on a scheduleOne mailing per year✓ Built in
Copy matched to each momentThe same flyer every time✓ Built in
Scans and bookings by listNo tracking✓ Built in
Mailed ahead of each seasonSent when you remember✓ Built in
One tool for list, copy, and mailSeparate list, design, and print vendors✓ Built in
Direct Mail Program by the numbers
Why timing matters in window cleaning
Peaks
in spring and before the holidays, when homeowners are thinking about guests and light
Monthly
is how often new owner lists refresh, so a standing list keeps finding fresh buyers
7×+
return on a year of Spur Team from a four-list program
FAQ
Window cleaning direct mail questions
What is a window cleaning direct mail program?
A set of standing lists, each with its own copy and dates, that mail automatically all year instead of a single campaign.
How many lists do I need?
Start with spring, holiday, new owners, and pre-listing homes. Add past customers once you have a list.
How do I know what a booking costs?
Spur counts scans, quotes, and bookings for each mailing and shows cost per booking on your dashboard.
Can I pause a list?
Yes. Pause or change any list at any time, and the schedule keeps running for the others.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Keep your routes full all year.
Set your four lists once and let Spur mail them every season. Free to start.
Start my window cleaning mail program — freeFree forever plan · No card · 20 property searches a month
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