Previous owners had a cleaner or did it themselves. The new buyer starts from zero.
Window cleaning play · New homeowner marketing
New homeowner window cleaning offers, mailed after closing.
Buyers have just moved in, seen every smudge in good light, and not yet picked a window cleaner. Spur finds each new owner from county records, writes a welcome card, and mails it 30 days after closing with a first-clean offer.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Sofia Alvarez37 Stonegate WayFishers, IN 46037Scan for your welcome offer
Sofia A. booked a first clean · 7 min ago
AI-written for this owner · Mailed in 2 days
30 daysafter closing is the best time to mail
15% offa welcome offer that starts the relationship
Monthlynew owner lists refresh from county records
The problem
New owners start with no window cleaner.
Buyers spend on movers, furniture, and repairs, so unprompted spending on windows is unlikely.
By the time a buyer posts in a neighborhood group, a competitor has already replied.
How it works
From list to mailbox in one workflow.
Five steps from a closed sale to a recurring customer.
app.usespur.com
See it in Spur
A new homeowner list for window cleaning
Sample Fishers, IN buyers from the last 60 days. Names are partly masked.
Sold last 60 daysOwner-occupied2,500+ sq ftRadius 4 mi of routesNot on your customer list
- Sofia A.37 Stonegate Way3,100 sq ft · built 2009Closed 24 days ago
- Ben & Ana P.12 Fairhaven Ct2,900 sq ft · built 2015Closed 41 days ago
- Ravi K.209 Quail Run3,600 sq ft · built 2006Closed 33 days ago
- Hannah & Joe L.86 Cedar Lake Dr2,700 sq ft · built 2012Closed 18 days ago
- Tom W.3 Oakmont Pl3,300 sq ft · built 2001Closed 52 days ago
AI draft for Sofia A. · 37 Stonegate Way
Hi Sofia,
Welcome to Stonegate. Moving in shows every smudge on the glass, so we'd like to give your new windows a clean start.
We clean inside and out, including screens and tracks. Your first clean is 15% off, and most homes your size take about half a day.
Scan the code to claim your welcome offer.
Marcus Bell · Crystal View Window Cleaning · (317) 555-0147
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new owners make good window cleaning customers
A new homeowner has no routine yet. They don't have a window cleaner, a lawn service, or a gutter company. Whoever contacts them first with a clear, friendly offer has the best chance of becoming the default choice for years.
Timing matters. Mailing in the first two weeks competes with moving boxes. Mailing after ninety days competes with the neighbors they've met. Thirty days after closing is a good middle: the owner has unpacked, noticed the glass, and is still choosing providers.
Welcome offers beat hard sells. A first-clean discount works because it is easy to say yes to and gives you the chance to show your work. Customers who see a careful job, with drop cloths and clean tracks, are the ones who sign up for spring and fall.
Use county records. Sales are public. Spur pulls recent transfers inside your territory every month, so you don't track listings or watch for sold signs. New lists arrive on their own.
Convert the first clean to a plan. When a customer books, offer a spring and fall schedule at a small discount. A new owner who signs a plan is worth many first-time jobs and tends to refer neighbors.
Handle the data with care. New-owner lists come from public deed records, and the mailing should be honest about why the card arrived: you are a local company welcoming a neighbor. Avoid implying a relationship that does not exist, include an easy way to opt out, and never mention the price paid for the home. Keep the offer short and warm, and let the first clean speak for you. Owners who feel welcomed rather than targeted are far more likely to stay.
7×+return on a year of Spur Team from monthly new owner mailings
One recurring customer pays for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 35 welcome cards a month for 12 months at $0.94 each = $395
- 14 new recurring customers (~$300 per visit, 2 visits) ≈ $8,400
Example math. Response and rebooking vary by market and price. Run your own numbers →
One tool, not four
Spur vs. the usual new-mover mailing
What you needThe usual waySpur
Fresh county sales every monthBulk new-mover lists bought once✓ Built in
Mailed 30 days after closingMailed whenever the list arrives✓ Built in
Welcome copy for each ownerA generic coupon✓ Built in
Scans tracked per cardNo view of who looked✓ Built in
Runs automaticallyRebuilt by hand each time✓ Built in
New Homeowners by the numbers
Why new owners are worth reaching
Public
record of every sale, filed with the county, so new owners can be found without third-party lists
30 days
after closing is a practical window to reach a settled owner who hasn't chosen providers
7×+
return on a year of Spur Team from monthly new owner mailings
FAQ
Window cleaning new homeowner questions
How do I find new homeowners for window cleaning?
Spur pulls recent sales from county records inside your service area and refreshes the list every month.
When should I mail a new owner?
About thirty days after closing, once they've unpacked but before they've chosen a provider.
What should the welcome offer be?
A modest first-clean discount, such as 10 to 15%, that is easy to accept and gives you a chance to show your work.
Will this work for condos or small homes?
Larger single-family homes are the best fit. You can set a square footage filter that matches your minimum job.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the first window cleaner they hear from.
Pick your territory, mail the welcome card, and book the first clean. Free to start.
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