"$50 off your first service!" with a smiling ant. Homeowners can't tell your card from the other three in the mailbox.
Pest control play · Postcards
Pest control postcards that name the pest before the homeowner sees it.
Most pest control postcards are a cartoon bug, a coupon, and a phone number, mailed to every house on the route. Spur writes a card for each home that names the pest most likely to show up there this season, based on its age, lot, and surroundings, mails it first-class, and alerts you when someone scans.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Linda Hargrove142 Old Orchard RdCamp Hill, PA 17011Scan to book a free rodent check
Linda H. scanned your fall rodent card · 4 min ago
AI-written for this owner · Mailed in 2 days
1 cardper home, written for its age and season
QR per houseso every scan has a name and address
2 daysfrom approval to USPS first-class
The problem
Pest control postcards all look the same, and they're mailed to the wrong homes at the wrong time.
A mosquito card arriving in October or a rodent card in June gets ignored. Pest pressure is seasonal, and most mail isn't.
When the phone does ring, you can't tell which card or street brought the call. Next quarter's mail is a guess.
How it works
From list to mailbox in one workflow.
Five steps from a blank card to new plan customers.
app.usespur.com
See it in Spur
Who gets which pest control postcard
A sample Camp Hill, PA list split by home age and lot, so each home gets the right seasonal card. Names are partly masked.
Zip 17011Single-familyOwner-occupiedBuilt before 1980Mature treesExclude customers
- Linda H.142 Old Orchard RdBuilt 1962 · 0.31 acreRodent cardOwned 18 yrs
- Pete & Dana S.209 Old Orchard RdBuilt 1958 · 0.28 acreRodent cardStone foundation
- Gail W.3110 Walnut StBuilt 1971 · 0.22 acreStink bug cardOwned 12 yrs
- Jerome K.45 Brentwater RdBuilt 1966 · 0.46 acreRodent cardWooded rear
- Ivy L.3218 Walnut StBuilt 1974 · 0.19 acreStink bug cardOwned 7 yrs
AI draft for Linda H. · 142 Old Orchard Rd
MICE START LOOKING FOR A WARM HOUSE IN OCTOBER.
Hi Linda, when nights get cold, mice and rats move indoors, and older homes like yours on Old Orchard Road have more ways in: settled foundations, gaps around utility lines, and rooflines that aren't as tight as they were in 1962.
We'll inspect your home for free, show you any entry points, and seal the ones we find. If you'd like ongoing protection, our quarterly plan covers rodents, ants, spiders, and stink bugs, with free callbacks between visits.
Scan the code to book your free rodent check this month.
Keystone Pest Pros · PA BU #8812 · (717) 555-0129
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a pest control postcard work
A pest control postcard works when it names a problem the homeowner is about to have. Generic cards with a cartoon bug and a discount compete on price. A card that says "mice start looking for a warm house in October" to a 1960s home on a wooded lot, mailed in late September, reads like a timely warning from someone who knows the area.
Match the pest to the home and the season. Older homes with settled foundations and more gaps are strong rodent prospects in fall. Homes near woods, creeks, or greenbelts see more termites in spring and more ticks and mosquitoes in summer. New subdivisions see ants and spiders. Build year, lot size, and nearby water or woods are all filters you can use to split one list into the right seasonal cards.
Sell the plan, not the spray. Recurring quarterly service is where pest control companies make their money, and homeowners understand subscriptions. Use the seasonal pest as the hook and the free inspection or low first-service price as the offer, then explain the plan in a sentence: quarterly visits, a perimeter barrier, and free callbacks between visits.
Include your license number. Structural pest control is licensed by state agencies, and some states require license information on advertising. It also signals that you're a real, accountable local company.
Finally, track every card. A household QR code tells you who scanned and when, so your office can call back the same day. Send a second card two to three weeks later to non-scanners with a new headline, and stop mailing anyone who signs up.
Keep the back of the card simple. Your logo, license number, one line of proof such as years in business or review count, the offer, and a QR code with a short instruction like "Scan to book a free rodent check" are enough. Avoid alarming images of infestations on the front; a clean photo and a specific headline do more to get the card read and kept on the counter.
20×return on a year of Spur Team from 25 new quarterly plans at $480/yr
A season of plan sign-ups pays for years of postcards.
- Spur Team: $49/mo billed annually = $588/yr
- 1,500 seasonal postcards on Team at $0.94 each = $1,410
- 25 new quarterly plans × $480/yr = $12,000, about 6× the software and postage combined, before renewals
Example math. Plan pricing, response rate, and retention will vary. Run your own numbers →
One tool, not four
Spur vs. the usual pest control postcard workflow
What you needThe usual waySpur
Card copy for each home and seasonOne template for everyone✓ Built in
Targeting by home age and surroundingsEDDM carrier routes✓ Built in
DesignCanva or a print-shop designer✓ Built in
Printing and postagePrint shop minimums✓ Built in
Knowing who read itWaiting for the phone to ring✓ Built in
Second card to non-respondersRebuilding the order by hand✓ Built in
Postcards by the numbers
Why seasonal timing matters for pest control mail
~21 million
U.S. homes are invaded by rodents each winter, so a fall rodent card arrives right on time
Dime-sized
a hole that small is enough for a house mouse to get inside, so older homes with more gaps see more mice
20×
return on a year of Spur Team from 25 new quarterly plans at $480/yr
FAQ
Pest control postcard questions
What should a pest control postcard say?
Name a seasonal pest the homeowner is likely to see, give one offer (a free inspection or a low first service), explain the plan in a sentence, include your license number, and add a QR code with a clear action.
When should pest control companies send postcards?
Ahead of each pest season: late winter for termites and ants, late spring for mosquitoes and ticks, and September for rodents and overwintering pests like stink bugs.
How many pest control postcards should I send?
Enough to reach each target home at least twice per season. A focused list of 500 to 1,500 homes usually beats 5,000 saturation cards.
Are postcards better than door hangers for pest control?
Door hangers take technician time and give you no record of who read them. Postcards reach the owner directly, and a per-household QR code tells you who scanned.
Can I use my own pest control postcard design?
Yes. Upload your design or start from a Spur template, then let AI fill in the per-home headline and body. Your logo, colors, and license number stay the same on every card.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Send a pest control postcard that arrives before the pests do.
Pick your homes, choose a seasonal offer, and mail your first card this week. Free to start.
Find homeowners who need pest control — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo