A vacancy costs rent every day. Landlords juggling a painter, a flooring crew, and a handyman wait on each one, and the unit sits empty for weeks.
Remodeling play · Landlords
Remodeling landlord marketing: become the contractor for every unit turn.
Landlords with several rentals need a contractor who can turn a unit fast, refresh a kitchen to raise the rent, and handle older-home rules without hand-holding. Spur finds absentee owners with multiple properties, writes a letter about their rentals, and sends it to where they actually live.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Craig WendtPO Box 4182Overland Park, KS 66204Scan for rental turn pricing
Craig W. scanned your rental turn card · 1 hr ago
AI-written for this owner · Mailed in 2 days
2+ rentalsowners who need a repeat contractor, not a one-off
Mailing addressletters go where the owner lives, not the rental
10–14 daystypical unit turn landlords want to hear about
The problem
Landlords lose rent every day a unit sits between tenants.
Many rentals are older homes. Renovation work on pre-1978 housing has lead-safe requirements, and landlords need a contractor who follows them.
Most remodeling marketing targets owner-occupants. Landlords who would hire you for five units a year never hear from you.
How it works
From list to mailbox in one workflow.
Five steps from a rental owner list to a repeat client.
app.usespur.com
See it in Spur
A rental owner list in Spur
Sample absentee owners with two or more rentals in south Kansas City, MO. Names are partly masked.
KCMO 64114 + 64131Absentee owner2+ propertiesBuilt pre-1980Single-family or 2–4 units
- Craig W.4 rentals · WaldoBuilt 1928–1954Owner in Overland ParkPre-1978
- Midtown Homes LLC7 rentals · 64131Built 1948–1962LLCPre-1978
- Sandra & Lee O.2 rentals · BrooksideBuilt 1925, 1931Owner in Lee's Summit
- Ridgeview Rentals LLC5 duplexes · 64114Built 1956–1965LLC2–4 units
- Ahmed K.3 rentals · WaldoBuilt 1939–1950Owner out of state
AI draft for Craig W. · 4 rentals in Waldo
Dear Craig,
Public records show you own four single-family rentals in the Waldo area, built between 1928 and 1954. Homes that age make great rentals, and they also need the most work between tenants.
We specialize in rental turns. Most take 10 to 14 days: paint, luxury vinyl plank flooring that stands up to tenants, fixture and lighting updates, and kitchen and bath refreshes when you want to raise the rent. Because your homes were built before 1978, we're EPA lead-safe certified and follow those practices on every job.
You get one contact, one invoice, and photos when the unit is ready to list. Scan the code to see our standard turn pricing, or call to walk your next vacancy.
Jason Reyes · Heartland Rental Rehab · (816) 555-0139
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win remodeling work from landlords
Landlords are some of the best repeat clients a remodeler can have. An owner with five rentals may need two or three unit turns a year, plus periodic kitchen and bath updates, flooring replacements, and repairs between tenants. Unlike homeowners, who remodel every few years, landlords buy renovation work on a schedule, and they value a contractor who makes it easy.
Their priorities are different from a homeowner's. Speed comes first, because every day a unit is vacant costs rent. Durability comes second: finishes like luxury vinyl plank flooring, semi-gloss paint, and solid-surface counters that hold up to tenants. Then cost control and predictability: a standard scope and price for a turn, with clear options for upgrades that raise the rent. Your letter should speak to all three.
Compliance is a selling point. Much of the rental stock in older neighborhoods was built before 1978. The EPA's Renovation, Repair and Painting Rule requires renovation work that disturbs painted surfaces in pre-1978 housing, including rentals, to be done by a lead-safe certified firm. Federal law also requires landlords to disclose known lead-based paint hazards to tenants in pre-1978 housing. A contractor who handles lead-safe work correctly saves the landlord risk.
Find landlords through absentee ownership. Owners whose mailing address differs from the property address are usually landlords, and filtering for two or more properties identifies the ones with ongoing needs. Many hold rentals in LLCs, so use the registered contact where available. Mail to where the owner lives, not to the rental, where a tenant would receive it.
Write to the portfolio. Mention how many properties they own in the area and their age, and offer something concrete: a standard turn scope and price, a typical timeline, and photos of a finished unit. Landlords respond to numbers.
Earn the second job. Deliver the first turn on time and on budget, send photos when it's done, and follow up before their next lease ends. One landlord with a growing portfolio can become a steady share of your work.
31×return on a year of Spur Team from one landlord's yearly turns
One landlord's turns cover years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 400 rental owners × 2 letters = 800 letters at $1.29 = $1,032
- Three landlords with three $6,000 turns a year each = $54,000, about 33× the software and postage combined
Example math. Turn scope, frequency, and pricing vary by property and market. Run your own numbers →
One tool, not four
Spur vs. the usual way to find landlord clients
What you needThe usual waySpur
Owners with 2+ rentals nearbyWaiting for property manager referrals✓ Built in
Mail to the owner, not the tenantDoor hangers on the rental✓ Built in
Letter about their portfolioGeneric remodeling flyer✓ Built in
Owner contact enrichmentSeparate data vendor✓ Built in
Prioritize by portfolio sizeEvery lead treated the same✓ Built in
Landlord Marketing by the numbers
Why older rentals need a compliant contractor
Pre-1978
rental housing requires a lead-safe certified firm for renovation work that disturbs painted surfaces
Disclosure
landlords must disclose known lead-based paint hazards to tenants in pre-1978 housing
31×
return on a year of Spur Team from one landlord's yearly turns
FAQ
Remodeling for landlords questions
How do remodelers find landlord clients?
Search property records for absentee owners, where the mailing address differs from the property, with two or more rentals in your area. Mail a letter to the owner's own address offering fast, standard unit turns.
What do landlords want from a remodeling contractor?
Speed, durable finishes, and predictable pricing. A standard turn scope and timeline, tenant-proof materials, and one point of contact matter more than design.
Does lead-safe certification matter for rental work?
Yes. Renovation work that disturbs paint in pre-1978 housing, including rentals, must be done by an EPA lead-safe certified firm. Mention it on your mail.
How do I reach landlords who own through an LLC?
Spur shows the LLC's mailing address and, where available, the registered contact. Address the letter to the company and mention the properties it owns nearby.
Is landlord work worth it for remodelers?
It can be steady, repeat work. One landlord with several rentals may need multiple turns and updates a year, which helps fill gaps between larger homeowner projects.
Keep exploring
Related plays and guides
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