Homeowners browse samples at home centers before they ever think of a local flooring company.
For flooring installers and flooring stores
Flooring leads from homes with worn carpet and dated floors.
Spur finds homes in your service area old enough for tired carpet, worn hardwood, and dated tile, plus new buyers and owners getting ready to sell. It writes a postcard for each owner and mails it with a QR code to your showroom or estimate page.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Nicole Baker6218 Sunflower LnCastle Rock, CO 80104Scan to book a free measure
Nicole B. booked an in-home measure · 3 min ago
AI-written for this owner · Mailed in 2 days
10–15 yrstypical life of residential carpet
Pre-1980vinyl tile may contain asbestos
2 daysfrom approval to USPS first-class
The problem
Flooring is a big decision, and homeowners usually start at a big-box store.
Flooring buyers research for weeks or months. Without follow-up, they forget the local company they liked.
Saturation mail reaches new builds with new floors, and misses the long-time owners and new buyers ready to replace.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for flooring contractors.
app.usespur.com
Plays for Flooring
Flooring plays you can run in Spur today
Carpet replacementPre-sale updates Aging-in-place flooring Basement flooring Landlord turnovers
Original carpet in homes 15+ years old.
Built 1995–2010Owned 10+ yrs
See the full play →Hardwood refinishingOlder homes with worn original hardwood.
Built pre-1960Owner-occupied
See the full play →New buyer flooringBuyers replacing floors before move-in.
Sold last 60 daysBuilt pre-2005
See the full play →Long-time owners getting ready to list.
Owned 15+ yrsOwners 60+
Slip-resistant, low-threshold floors for older owners.
Owners 65+Single-story
Waterproof LVP for finished basements.
BasementEquity 40%+
Durable LVP for rentals.
Absentee owner2+ properties
See the full play →Neighbor marketingMail the street after every install.
Radius 0.25 miSame build year
See the full play →Flooring postcardsCards that name the home's age and offer a free in-home measure.
Per-home copyQR tracked
See the full play →Direct mail programFour standing lists that book measures every month.
Auto-scheduleCost per measure
See the full play →Seasonal campaignsHoliday, spring, and summer-guest waves mailed ahead of each peak.
Auto-scheduleYearly
See the full play →Leads without AngiExclusive quote requests from homes you chose.
ExclusiveInbound first
See the full play →Past customer reactivationOffer the next room, a recoat, and a referral thank-you.
Your listInstalled 12+ mo ago
See the full play →See it in Spur
What a flooring list looks like in Spur
A sample list for one Castle Rock zip: owner-occupied single-family homes built 2002–2008 and owned 10+ years. Names are partly masked.
Zip 80104Owner-occupiedBuilt 2002–2008Owned 10+ yrsSingle-family
- Nicole B.6218 Sunflower LnBuilt 2006 · 2,850 sq ftOwned 15 yrsLikely original carpet
- Marc & Tina R.6230 Sunflower LnBuilt 2006 · 3,200 sq ftOwned 18 yrsBasement
- Joan F.4417 Starflower DrBuilt 2004 · 2,400 sq ftOwner 69Single-story
- Will & Kim D.4429 Starflower DrBuilt 2005 · 2,950 sq ftOwned 12 yrsLikely original carpet
- Ana P.6301 Sunflower LnBuilt 2007 · 2,700 sq ftOwned 10 yrsBasement
AI draft for Nicole B. · 6218 Sunflower Ln
Hi Nicole,
Homes on Sunflower Lane were built around 2006, and many still have the builder-grade carpet they came with. Most carpet lasts 10 to 15 years before it mats down and wears through in the hallways, so a lot of your neighbors are thinking about replacing it.
We'll bring samples of luxury vinyl plank, engineered hardwood, and new carpet to your house, so you can see them in your own light, measure for free, and give you a written quote. Most whole-floor installs take two to three days.
Scan the code on this card to book a free in-home measure.
Chris Lopez · Summit Floor Co. · (303) 555-0179
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to find flooring leads before they visit a big-box store
Flooring is a considered purchase. Homeowners browse samples, compare materials, and often start at a home center before they ever think of a local installer or flooring store. Local companies win by reaching homeowners earlier, with a more personal offer, and by making it easy to see samples at home.
Floor age is the core targeting signal. Residential carpet commonly lasts 10 to 15 years, and builder-grade carpet often less in high-traffic areas. Owner-occupied homes built in the late 1990s and 2000s, with owners who've stayed 10 years or more, are very likely still on original carpet. Older homes may have original hardwood that can be refinished rather than replaced, which is a strong, lower-cost offer for owners who love their home's character.
Life events create urgency. New buyers often replace floors before or just after moving in, while rooms are empty. Long-time owners preparing to sell want updated floors for listing photos. Older owners planning to stay may want slip-resistant, low-threshold flooring that makes the house easier to live in. Landlords choose durable luxury vinyl plank for rentals.
Be careful with older materials. Vinyl floor tiles and adhesives installed before about 1980 may contain asbestos, and disturbing them can require testing and proper handling. Homes built before 1978 may also have lead paint on trim that's disturbed during installation, which triggers the EPA's lead-safe work rules. Knowing this and saying so signals expertise to owners of older homes.
Finally, make the next step easy. A free in-home measure with samples brought to the house removes the trip to a showroom and lets homeowners see materials in their own light. Follow up with everyone who scans, since flooring decisions often take weeks, and mail the neighbors after each install.
Time your campaigns to the calendar. Many homeowners want new floors before the holidays or before summer guests, and installers book up weeks ahead of both. Mailing six to eight weeks before those windows, with a clear note on lead times, gets homeowners to book while you still have openings.
8×+return on a year of Spur Team from one $5,000 install
One flooring job pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards on Team at $0.94 each = $376
- One $5,000–$15,000 whole-floor install = 8–25× your annual subscription
Example math. Your job size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual flooring marketing
What you needThe usual waySpur
Find homes by floor ageBroad ads or EDDM✓ Built in
Owner name and mailing addressList broker✓ Built in
Copy that names the home's ageGeneric sale flyer✓ Built in
Print and mailPrint shop✓ Built in
Know who's interestedNot available✓ Built in
Pipeline trackingSpreadsheet✓ Built in
Flooring by the numbers
Why flooring comes due
10–15 yrs
typical life of residential carpet, less for builder grade in high traffic
Pre-1980
vinyl floor tiles and adhesives may contain asbestos and shouldn't be disturbed without testing
8×+
return on a year of Spur Team from one $5,000 install
FAQ
Questions from flooring contractors
How do flooring contractors get more leads?
Target owner-occupied homes old enough for original carpet or worn floors, plus new buyers and owners preparing to sell. Offer a free in-home measure with samples, and follow up through the decision window.
How long does carpet last?
Commonly 10–15 years, often less for builder-grade carpet in high-traffic areas. Homes built 15+ years ago with long-time owners are likely candidates for replacement.
Should I market hardwood refinishing separately?
Yes. Owners of older homes with original hardwood often prefer refinishing to replacement. It's a strong, lower-cost offer for that audience.
Are there rules for removing old flooring?
Vinyl tiles and adhesives installed before about 1980 may contain asbestos, and pre-1978 homes may trigger EPA lead-safe rules for disturbed painted trim. Know the requirements in your area.
What does Spur cost for a flooring company?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower postcard pricing.
Keep exploring
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